Marketing presentation on product line & product mix of Rolex

1. Presentation
Presenter Name : Vishal D. Chavda
(SYBBA-A-012)

2. Overview
PRODUCT LINE PRODUCT MIX

3. ABOUT
COMPAMY
• Rolex is a luxury watch brand that was founded in 1905 by Hans
Wilsdorf and Alfred Davis in London, England
• Today, the company is based in Geneva, Switzerland, and is considered
one of the most prestigious and recognized watch brands in the world.
• Some of its most famous models include the Submariner, the Datejust,
and the Daytona, which have become iconic symbols of luxury and
sophistication
• Today, Rolex is one of the most well-known and respected watch
brands in the world, with a reputation for quality, reliability, and
timeless design. The company continues to innovate and push the
boundaries of watchmaking, while also maintaining a commitment to
tradition and excellence that has helped it stand the test of time..
• Today, Rolex continues to be one of the most respected and
recognizable watch brands in the world. The company is known for its
dedication to craftsmanship and attention to detail, and it has a
reputation for producing some of the finest luxury watches on the
market.

4. PRODUCTION STRATEGY
° Rolex's production strategy is focused on maintaining the highest level of
quality and precision in its watches.
° Rolex watches are hand-assembled by skilled watchmakers using high-quality
materials, including stainless steel, gold, and diamonds. The company also
produces many of the components used in its watches, such as the movements
and cases, in-house.
° One key aspect of Rolex's production strategy is its commitment to
precisionRolex also has a strong commitment to sustainability,
° Overall, Rolex's production strategy is focused on creating the highest quality,
most precise, and most sustainable watches possible
° The company places a strong emphasis on innovation, research, and
development, and it is committed to maintaining its reputation as one of the
world's leading luxury watch brands.

5. PRODUCTLINEROLEX
1 Professional Watch 2 Oyster Collection 3 Cellini Collection
4 Pearlmaster Collection 5 Daytona Collection 6 Sky-Dweller Collection

6. PRODUCT LINE
° Rolex S.A. is a Swiss luxury watch manufacturer that produces a wide
range of timepieces.The company's product line includes the following
categories:
° 1. Professional Watches: A line of watches that are designed for specific
activities, such as diving, flying, and motor sports.
° 2. Oyster Collection: A line of classic watches that are known for their
durability and versatility.
° 3. Cellini Collection: A line of elegant and timeless watches that are
suitable for formal occasions.
° 4. Pearlmaster Collection: A line of diamond-encrusted watches that are
designed for women.
° 5. Daytona Collection: A line of chronograph watches that are named after
the famousDaytona racing circuit.
° 6. Sky-Dweller Collection: A line of complicated watches that are designed
for international travelers.

7. PRODUCT MIX
° Rolex's product mix is characterized by its focus on high-end luxury watches that are designed to be
both functional and stylish.The company's product mix also includes a range of accessories, such as
watchbands and winders, that are designed to enhance the user experience with its products.
° In terms of marketing, Rolex's product mix is promoted through a variety of channels, including
product demonstrations at authorized dealerships, high-end fashion events, and targeted advertising
campaigns.The company also relies on its reputation for quality and craftsmanship to drive sales of its
products.
° In conclusion, Rolex's product line and product mix are characterized by a focus on high-end luxury
watches that are both functional and stylish, and a marketing strategy that emphasizes the company's
reputation for quality and craftsmanship.

8. Thank You
Email
vishalchavda2410@gmail.com