Supporting slides of my presentation in Art Director Club Russia (ADCR) Campus. In fact, a modification of ideas from few of my previous digital presentations adapted to particual audience and task.
5. Mass Media Age:
main characteristics
âą Mass communication
(Broad-cast)
âą One-Direction communication
âą Limited number of choices
âą Limited opportunities
of self-expressing
âą A lack of co-operation
opportunities
41. Be Deep and Meaningful
âThe days of making funny things
that may or may not have and effect
on the clients business are endingâ
Jeff Benjamin
Interactive Creative director
Crispin Porter + Bogusky
via: http://paulisakson.typepad.com/planning/2008/03/the-future-of-m.html