Akamai 企業應用程式加速解決方案

Terra
Akamai 企業應用程式加速解決方案

Apple Chang
Akamai Taiwan

The Akamai Solution Portfolio

Akamai Intelligent Portal & People

Site Performance Application Performance Web Security Broadcast Video Operator CDN

Mobile Performance Cloud Performance Software Distribution Custom Networks

Advertising Decisions

Akamai Intelligent PlatformTM

© 2012 AKAMAI | FASTER FORWARDTM

Akamai Intelligent Platform

Scale & Breadth Web Traffic (daily)
 101,884 servers  26.5M requests per second
 1,069 networks  100+ million streams per day
 750+ cities  1.3B requests delivered
 1,928 locations  >6Tbps average daily usage
 83 countries  ~9Tbps peak daily usage rate
 130,000+ active  ~20–30 % of all Web traffic
domains

The leading Internet Cloud platform for enabling secure,
high-performing user experiences on any device, anywhere.


Designed to meet all your online business needs today

PROFESSIONAL SERVICES & CUSTOMER SUPPORT
SOLUTIONS

Web Enterprise Security Media Network

Web App Hardened Front End Mobile Ent. HTTP
Reporting Config.
SERVICES

Firewall DNS Opt. Opt. Accel. Video

Business DDoS Site Third Origin End User HTTP
Analytics
Logic Protection Continuity Party Opt. Offload Client Downloads
PLATFORM

The Akamai Intelligent PlatformTM

Network Intelligent Software Akamai Servers


The Akamai Platform Enables the Enterprise to…

Move business Maximize online
to the Cloud channel revenue

Minimize downtime Capitalize on the

Reduce Increase
Mobile Opportunity

Costs
Cut capital &
operational expenses
Revenue
Reach emerging
markets

Defend against Foster business
threats agility


Why the Enterprise Chooses Akamai

Reason #1 – Improve User Experience
 Improve revenue and customer satisfaction in the online channel
 Ensure successful mobile sites and applications
 Make cloud applications perform like they’re on the WAN

Reason #2 – Reduce Costs
 Data center consolidation
 Server and bandwidth offload
 Adoption of a low cost channel

Reason #3 – Increase Availability
 Quickly roll out online services to new markets
 Provide 100% uptime for critical applications
 Scale to meet peak usage

Reason #4 – Protect the Customer
 DDoS protection
 Loss of data prevention


Terra Enterprise: Application Performance Return to Akamai Platform >>

Empower the business by
Online Channel Conversion Rate
leveraging cloud for application 60%
52.4% 54.3%
adoption without borders while 50%
eliminating costly networks and

Conversion
40%
specialized hardware 27.3%
30% Before Akamai
24.6%
After Akamai
20%
12.9% 14.8%
10%

0%
Quote Bind Total Conversion

Challenge: Akamai Impact:
• National auto insurer seeks and edge • Demonstrated 50% performance improvement in the US.
to drive new business online • Improvement translates directly to a 15% improvement in conversion
• Slow quote response to mid-west • Reduction in server load by 80%
from east coast data center • Avoid costs of regional data center build out



Datacenter Resource Offload to Akamai Intelligent Platform
leveraging cloud for application
adoption without borders while
300 Mbps
eliminating costly networks and
specialized hardware
Before Akamai
80,000
80 Mbps Packets/Sec After Akamai
25,000
40%
10% Packets/Sec

Bandwidth Utilization F5 CPU Utilization Router Utilization

• Airline experiencing heavy loads on • Dramatic improvement in homepage load time, from 11 seconds to 2.5
booking site… expecting rapid growth seconds Worldwide; from 2.43 seconds to 0.58 seconds in North America
• Performance for Asian and European • 69-75% reduction in infrastructure utilization allows business growth
users unacceptable. Domestic without adding expense saving $millions
performance not ideal


Internet Performance to China
leveraging cloud for application
35
adoption without borders while 30
30
eliminating costly networks and 25

Seconds
specialized hardware 20 16
Origin
15
8 Akamai
10 6
5
0
Web-EDI CAD Download

• Leading Asian sourcing portal building • IPA improves performance for a multi-step Web-EDI transaction from 16
cloud platform for sourcing and EDI seconds to 8 seconds for users in China
• Must provide manufacturers in China • Improved the download of design specs from 30 seconds to 6 seconds
with Internet access comparable to • Provided scale to grow 3x following 2011 earthquake supply disruption
MPLS

Terra Enterprise: Cloud Performance Return to Akamai Platform >>

leveraging cloud for application Download of 12MB File from SharePoint on Office 365
(Dublin to Bangalore)
adoption without borders while 38
2500 Minutes
eliminating costly networks and 2.0MB/Sec
specialized hardware 2000

1500
Origin
1000
Akamai
10
500
Seconds
9.9 KB/Sec
0
Speed (Seconds) Throughput (KB/Sec)

• Migrate to SaaS to lower costs • Riverbed Steelhead Cloud Accelerator
• SaaS platforms aren’t close to users • Trial data shows downloads improve up to 2000%
• Backhaul through corporate Internet (and upload results are even better)
access points adds latency • Opens the floodgates to movement to the cloud
• Can’t deploy WOCs at SaaS providers

Situation
• Required consistent brand experience for customer service, temporary event sites, product info
• Need to recruit, train and retain worldwide talent thru HR relations
• Upgrade after L3 take-away

Impact
• Reached employees and recruited talent in more than 120 countries
• No data-center build-out
• Consistent luxury brand experience worldwide
• Ability to support temporary/event sites with “instant configuration” and self-management


Akamai Cloud Strategy
KEY PARTNERS

Apps you own, in the enterprise
• Securely deliver any app or site, anywhere, to anyone
• Accelerate application and cloud adoption
• Extend enterprise infrastructure and reach across the
public Internet
Apps you own, in the cloud

Extend your enterprise to the cloud


Enterprise & Cloud Ready


Terra Alta – Extending The 4th Tier

Complete Optimization

4th
Internet 3rd

2nd
IAAS/PAAS
1st

Origin
SAAS


– or apps
Wherever you run your access - your apps
Instantly Accelerate from Manage load with global and
Private or Public Cloud user-based load balancing
With InstantConfig included for two datacenters

Traditional and Private Remote user
Cloud Datacenter

Get remote users to the
right Edge regions with
DNS Mapping
Origin Performance
Reporting
Enable Enterprise Cloud Agility


Giant performance improvements

Addressing performance problems we couldn’t address before

Collaboration/Powerpoint Redundant
Long back end data on
Improved
think time “dynamic”
Offload
collaborative
apps

Enterprise Edge
Akamai Instant Appliance and Web Dynamic Page Caching
De-duplication

Giant performance improvements

WAA

Dynamic Page
Caching and EAP Up to 50% faster

Akamai Instant Up to 100% faster

Enterprise DNS Up to 100% faster
Mapping

Enterprise Edge Appliance Up to 400% faster
and Web De-duplication


Performance examples

Web De-Duplication

400%
CAD

Large PPT
Small PPT
PDF
DHTML 30%


Accelerate Web Applications Across the Enterprise
Enterprise Content
Management (ECM)

Enterprise Resource
Planning (ERP)

Enterprise
Collaboration

Supply Chain
Management (SCM)

Product Lifecycle
Management (PLM)

elearning /Corporate
Learning Suites

Custom HTTP(S) Customer Order Employee Mobile Custom
Portal Supplier Portal
Management Portal Applications Application

Enterprise SaaS


Leading Enterprises Rely on Akamai

Financial Services Manufacturing Automotive Life Sciences Business Services
7 of the top 10 global 6 of the top 10 global 9 of the top 10 global auto 9 of the top 10 global 4 of the top 5 global
banks use Akamai manufacturers use Akamai makers use Akamai pharmaceutical companies accounting firms use
use Akamai Akamai


Akamai經銷模式說明
 Lead registration
o twbookings@akamai.com
 Booking 所需要資料
o 客戶名稱
o 預計銷售方案
 Akamai／零壹業務驗證
 Akamai／零壹技術人員驗證技術需求
o 經銷商技術人員參與，通過客戶商討
 零壹／Akamai 提供報價單


Akamai Taiwan Go To Market

Cloud Media Mobile Security
Reduce costs, Reach multiple Performance & Protect Web Sites,
increase agility devices, scale personalization Web Applications,
& performance and monetize and Data

In a hyperconnected world you must master the trends
of Cloud, Media, Mobile and manage Security risks


Target Market

• 品牌廠商～AQUA/KONA/TERRA
• 高科技製造業/CRM,ERP,PLM～TERRA
• 金融 anti-DDOS/WAF～KONA
• 線上遊戲下載～AQUA,ESD,KONA
• 媒體,品牌廠商～SOLA(HD Network)


銷售團隊

Akamai Taiwan
Apple Chang 0913589789 apple.chang@akamai.com
Nick Chen 0953266454 chchen@akamai.com

Zerone業務
Fanny 0937185238 fanny.cheng@zerone.com.tw


100% Partner

Akamai Needs You !


Q&A


Akamai 企業應用程式加速解決方案

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