Top 10 Question from Ch 6 of Kotler's Marketing Management Book

TOP 10 Learning Questions for Chapter 6: Analyzing Consumer Markets Zennia P. Davantes 09.09.2010

Consumer Behavior is influenced by these factors except: ,[object Object],[object Object],[object Object],[object Object]

What influences Consumer Behavior ,[object Object],[object Object],[object Object]

Which of the following is false? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Factor: Reference Group ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Which of the following is true in consumer’s buying behavior? ,[object Object],[object Object],[object Object],[object Object]

Subculture Influences in Consumer Behavior ,[object Object],[object Object],[object Object],[object Object]

Brand Personality is the specific mix of human traits that may be attributed to a particular brand. Which of the following is false? ,[object Object],[object Object],[object Object],[object Object]

Brand Personality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

____ is a motivation theory wherein behavior is guided by subconscious motivations. ,[object Object],[object Object],[object Object],[object Object]

Motivation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

While reading a newspaper, Wendy a frequent traveller noticed the Cebu Pacific zero-fare ad, but never noticed the free trial session ad of Marie France. This is an example of: ,[object Object],[object Object],[object Object],[object Object]

Perception ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mobile phone is a relevant product to Filipino consumer because it satisfies their _____ needs. ,[object Object],[object Object],[object Object],[object Object]

Kotler Concept: Maslow’s Hierarchy of Needs

[object Object],[object Object],[object Object],[object Object],Mobile phone is a relevant product to Filipino consumer because it satisfies their _____ needs.

Problem recognition is the 1 st stage of the consumer buying process. Below is the rest of the process except: ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Consumer Buying Process

[object Object],[object Object],[object Object],[object Object],Problem recognition is the 1 st stage of the consumer buying process. Below is the rest of the process except:

Consumers use or dispose of their products in these ways, except: ,[object Object],[object Object],[object Object],[object Object]

How Customers Use or Dispose of Products

[object Object],[object Object],[object Object],[object Object],Consumers use or dispose of their products in these ways, except:

Andy will book a plane going to Palawan. He is aware of several airlines flying that route, but he has narrowed down his choice between Cebu Pacific and Air Philippines as both offer affordable fares. Cebu Pacific and Air Philippines are in what set of Andy’s decision making process? ,[object Object],[object Object],[object Object],[object Object]

Successive Sets Involved in Consumer Decision Making

[object Object],[object Object],[object Object],[object Object],Andy will book a plane going to Palawan. He is aware of several airlines flying that route, but he has narrowed down his choice between Cebu Pacific and Air Philippines as both offer affordable fares. Cebu Pacific and Air Philippines are in what set of Andy’s decision making process?

Top 10 Question from Ch 6 of Kotler's Marketing Management Book

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Top 10 Question from Ch 6 of Kotler's Marketing Management Book