Social TV: When Television Becomes Interactive
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The document discusses the rise of social TV, which is when television becomes interactive through social media and second screens. As social media advertising spending grows much faster than television and internet, more brands and TV networks are exploring ways to integrate social platforms and encourage real-time conversations around TV shows. However, challenges remain around optimizing the social TV experience and monetizing engaged online audiences.
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Social TV: When Television Becomes Interactive
- 1. Social TV When television becomes interactive Updated September 15th, 2011 Laurent Maisonnave (514) 519-5800 — laurent@seevibes.com — seevibes.com
- 2. Who am I? Laurent Maisonnave Social TV: When television becomes interactive
- 3. Where my TV is Social TV: When television becomes interactive
- 4. Where is my TV? Social TV: When television becomes interactive
- 5. Where is my TV? Social TV: When television becomes interactive
- 6. Where is my TV? Social TV: When television becomes interactive
- 7. Where is my TV? Social TV: When television becomes interactive
- 8. Disruption of the media Advertising spending Average growth forcaste 80% +73% Social Media 60% 40% 20% +8% Internet 0% 0% Television -1% Radio 2009 2010 2011 2012 2013 2014 * U.S Market * ZenithOptimedia (Internet, television and radio) 2011 * Borrell Associates (social media) 2010 Social TV: When television becomes interactive
- 9. Second Screen Era Social TV: When television becomes interactive
- 10. 1 Billion Social TV: When television becomes interactive
- 11. Water cooler Effect Social TV: When television becomes interactive
- 12. A Rendez-Vous Social TV: When television becomes interactive
- 13. Uncurated vs Curated Social TV: When television becomes interactive
- 14. Social TV Curator Social TV: When television becomes interactive
- 15. Show Me Your Social Social TV: When television becomes interactive
- 16. Tweet your show Social TV: When television becomes interactive
- 17. Gamification Social TV: When television becomes interactive
- 18. Social TV Apps Social TV: When television becomes interactive
- 19. Connect your TV Social TV: When television becomes interactive
- 20. Social TV Experience Social TV: When television becomes interactive
- 21. Social TV Experience Social TV: When television becomes interactive
- 22. Pre Social TV Ads Social TV: When television becomes interactive
- 23. Social TV Ads Social TV: When television becomes interactive
- 24. Real Time TV Ads Social TV: When television becomes interactive
- 25. 360° engagement “We're observing and planning for consumers engaging with multiple screens concurrently so when they watch our content on TV, they are simultaneously going to our website and engaging on other devices” Scott Kelly, Head of Digital Marketing, Ford April 2011 Social TV: When television becomes interactive
- 26. Challenges of Social TV Social TV: When television becomes interactive
- 28. Optimization Social TV: When television becomes interactive
- 29. Social Premium Social TV: When television becomes interactive
- 30. Every Day Super Bowl Social TV: When television becomes interactive
- 31. TV ratings for social media audience @zelaurent Laurent Maisonnave (514) 519-5800 — laurent@seevibes.com — seevibes.com