Janne Saarikko presented about how social media dynamics has become marketing dynamics. Brief introduction also to new Social Objects Based Marketing thinking. More to follow soon...

1. SOCIAL MEDIA
DEAD
IS
Janne Saarikko
@saarikko

2. BUT
FACEBOOK
IS NOT DEAD YET.

3. AND
GOOGLE+
IS NOT ALIVE YET.

4. FACEBOOK
TWITTER
GOOGLE+
LINKEDIN
INSTAGRAM
YOUTUBE
VINE
WHATSAPP
OKHELLO
KIK
STILL ALIVE
ALIVE, GROWING STEADILY
ALMOST ALIVE
ALIVE. BUSINESS PEOPLE ARE THERE.
ALIVE. PHOTOS & EVEN VIDEOS.
SOON THE BIGGEST SEARCH ENGINE.
ALIVE.
ALIVE.
ALIVE.
ALIVE.

5. AND
ALL THIS IS TOTALLY
IRRELEVANT.

6. BUT STILL,
SOCIAL MEDIA IS
DEAD.

7. LET’S LOOK AT THE
CHANGES
AROUND US.

8. PEOPLE ARE CHANGING.

9. WE TRUST PEOPLE MORE THAN BRANDS.
WE RESEARCH BEFORE WE DECIDE.
WE RESENT PUSH ADVERTISING.
WE SHARE OUR FEELINGS.
WE ARE ALL UNIQUE.
WE WANT VALUE.

10. WE ALSO CREATE.
AND WE COMMUNICATE.
THEN WE RATE AND REVIEW.
WE LOVE THINGS THAT OUR FRIENDS LOVE.
BECAUSE WE SHARE A COMMON VIEW.
BUT ONLY WITH OUR FRIENDS.
WITH. OUR. FRIENDS.

11. YOU ARE THE MEDIA!
PEOPLE ARE MORE
INTERESTING THAN
STRUCTURES!

12. ANYONE CAN AND WILL
PUBLISH CONTENT WITHOUT
CHANNEL RESTRICTIONS.
BLOGS. VIDEOS. MOBILE. MESSENGERS.

13. ORGANIZATIONS NEED TO
SERVE AND BRING VALUE
TO YOU AND ME.

14. ORGANIZATIONS MUST
CHANGE.
AGILE. AGILE.AGILE.

15. NO MORE SILOS OR
DISCIPLINES.
FOCUS ON THE OUTSIDE.

16. MARKETING MUST CHANGE.
BROADCAST. GATEKEEPING.

17. SELLING MUST CHANGE.
PERMISSION TO SELL?

18. CHANNELS DO NOT EXIST.
TRUSTED CONTENT IN
POPULAR PLATFORMS.

19. HOW THE
FUTURE WINNERS
WILL SUCCEED?
BOTH CONSUMER OR ORGANIZATION.

20. THEY GO FROM
PRODUCT-CENTRIC
TOWARDS
CUSTOMER-DRIVEN

21. THEY CHANGE THE WAY
THEY GO ABOUT DOING
THEIR BUSINESS.

22. Permissi
on to
sell
r
ego
Cat
rand
B
y
Awareness - Inbound
Sales - Outbound

23. OUTBOUND GOES MORE
FOCUSED.

24. INBOUND MUST BE
STRONGER.

25. THEY CHANGE THE CULTURE
OF THEIR ORGANIZATION.

26. THEY CHANGE THE
ORGANIZATION.

27. DIRECTORS
MUST CHANGE
YESTERDAY.

28. B2B SALESPEOPLE
WILL RULE OVER
B2C MARKETERS
IN UNDERSTANDING.

29. CONTENT.
PEOPLE.
CONNECTIONS.

30. BRINGING MEANINGFUL
VALUE
IS THE WAY TO SUCCESS.

31. AND ALL THIS REALITY
STARTED FROM
SOCIAL MEDIA.

32. SOCIAL MEDIA DYNAMICS
ARE BECOMING
EVERYTHING DYNAMICS.

33. DEEPER LOOK INTO.
CONTENT.
PEOPLE.
CONNECTIONS.

34. INTRODUCING A NEW WAY
TO THINK ABOUT
MARKETING.

35. SOCIAL OBJECTS:
Objects around which communities form.

36. SOCIAL OBJECTS:
Social communities do not form only around people
but also around objects of interest such as
cars, photos, cities, news pieces, future of mankind...
The concept was put forward by Jyri Engeström in 2005
as part of the explanation of why some social networks succeed and some fail.
Communities formed around social objects can
be very passionate and active.
They can not be owned or controlled.

37. MORE ON
SOCIAL OBJECT BASED
MARKETING
COMING SOON...

38. Facebook.com/ZeelandGroup