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Exporting the Silicon
Valley Way of Thinking
to Companies Around
       the Globe
Part I
                                        Exporting
                                         Silicon
                                          Valley
https://www.facebook.com/photo.php?fbid=10152144039810607&set=pb.754125606.-
2207520000.1348490018&type=1
1. How Silicon Valley Thinks: The
            Quest to be KING
• My Connection to
  Silicon Valle
                               • Knowledge
• A Brief History of Silicon   • Innovation
  Valley
• Innovation Tourism           • National
• Thinking Like a KING
• What Can You Do              • Global
  Abroad?
2. How to Think Like Silicon Valley
• Without Losing Your Local Mindset
• The Characteristics of Silicon Valley
   –   Thinking big
   –   Think collaboratively
   –   Wealth sharing will be as important as wealth creation.
   –   Failure is a vital learning experience.
   –   Competition is a valuable resource.
   –   Thinking globally
   –   Your company is always for sale
   –   Work hard
   –   Technology out to those that will use it
How Silicon Valley Characteristics Can
     Translate to Any Company
• Vision.
• Value Chain.
• Position.
Part II
Creating the Silicon
    Valley Type
     Company
3. Finding Innovation Spaces: Begin
         With Good Networking
• Industry: Big Business and Tiny Startups in the
  Silicon Valley
• Academia: University as Innovator
• Government: Behind the Scenes
• Silicon Valley Networking
   –   Be a Skilled Networker
   –   Before the event
   –   At the event
   –   After the event
• Finding Your Innovational Space
Local Activities   Linking two ecosystems                            Awareness

 Silicon Valley
                      Innovation             Bootcamp
                       Spaces                Build or Die
                                                               Landing in a
  Local Environment                                             new Place



                                          Communication
                                             Networks
                                        and Public Relations

                                                                     Pre-
    Knowledge                                                     Operation
                                                                    stage
      Based                                       Acquiring
                         Acceleration
    Innovative                                      New
      Global                Scaling               Customers
    Enterprise


 Operation in the Global Market                                      Transformation
4. Fostering Local Incubation: From
       Idea to Business Model
Tools to convert ideas into a Road Map
5. Landing in a New Place: Finding the
             Right Ecosystem
• Act Locally: What Can You Learn Right Here?
• Think Globally: Where Should I Go?
  – 1.    Legal—Know the Rules
  – 2.    Networking—Ask the Locals
  – 3.    Sales—Cultural Norms Matter
  – 4.    Finances—Follow the Money
  – 5.    Support—Cover All the Bases
• Map Out Your Journey
6.   Pre-Operation Stage: Getting
         Ready to Do Business
• Putting Together the Right Team
• Take the Time to Evaluate
7. Acquiring New Customers: Getting
         Traction in the Market
•   1. Advertising
•   2. Trade Shows
•   3. Telemarketing
•   4. Website
•   5. Blogs
•   6. Social Networks
•   7. Networking Events
•   8. Speaking At Events
•   9. Extreme Marketing: The Lean Startup
    Approach
8. Acceleration and Scaling:
 Awareness, Sales and Growth
Part III
What Makes Silicon
  Valley Work
9. Role Models Are Not Enough: The
            Value of Meta Mentors
•   Finding the Right Person
•   Making Contact
•   What’s In It For Them?
•   Reciprocal Benefits
•   Meta Mentors—Teaching the Teachers
10. Last Chapter, First Step:
  Believing You Can Do It
jorge@zavala.com.mx

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Think Like Silicon Valley

  • 1.
  • 2. Exporting the Silicon Valley Way of Thinking to Companies Around the Globe
  • 3. Part I Exporting Silicon Valley https://www.facebook.com/photo.php?fbid=10152144039810607&set=pb.754125606.- 2207520000.1348490018&type=1
  • 4. 1. How Silicon Valley Thinks: The Quest to be KING • My Connection to Silicon Valle • Knowledge • A Brief History of Silicon • Innovation Valley • Innovation Tourism • National • Thinking Like a KING • What Can You Do • Global Abroad?
  • 5. 2. How to Think Like Silicon Valley • Without Losing Your Local Mindset • The Characteristics of Silicon Valley – Thinking big – Think collaboratively – Wealth sharing will be as important as wealth creation. – Failure is a vital learning experience. – Competition is a valuable resource. – Thinking globally – Your company is always for sale – Work hard – Technology out to those that will use it
  • 6. How Silicon Valley Characteristics Can Translate to Any Company • Vision. • Value Chain. • Position.
  • 7. Part II Creating the Silicon Valley Type Company
  • 8. 3. Finding Innovation Spaces: Begin With Good Networking • Industry: Big Business and Tiny Startups in the Silicon Valley • Academia: University as Innovator • Government: Behind the Scenes • Silicon Valley Networking – Be a Skilled Networker – Before the event – At the event – After the event • Finding Your Innovational Space
  • 9. Local Activities Linking two ecosystems Awareness Silicon Valley Innovation Bootcamp Spaces Build or Die Landing in a Local Environment new Place Communication Networks and Public Relations Pre- Knowledge Operation stage Based Acquiring Acceleration Innovative New Global Scaling Customers Enterprise Operation in the Global Market Transformation
  • 10. 4. Fostering Local Incubation: From Idea to Business Model
  • 11. Tools to convert ideas into a Road Map
  • 12. 5. Landing in a New Place: Finding the Right Ecosystem • Act Locally: What Can You Learn Right Here? • Think Globally: Where Should I Go? – 1. Legal—Know the Rules – 2. Networking—Ask the Locals – 3. Sales—Cultural Norms Matter – 4. Finances—Follow the Money – 5. Support—Cover All the Bases • Map Out Your Journey
  • 13. 6. Pre-Operation Stage: Getting Ready to Do Business • Putting Together the Right Team • Take the Time to Evaluate
  • 14. 7. Acquiring New Customers: Getting Traction in the Market • 1. Advertising • 2. Trade Shows • 3. Telemarketing • 4. Website • 5. Blogs • 6. Social Networks • 7. Networking Events • 8. Speaking At Events • 9. Extreme Marketing: The Lean Startup Approach
  • 15. 8. Acceleration and Scaling: Awareness, Sales and Growth
  • 16. Part III What Makes Silicon Valley Work
  • 17. 9. Role Models Are Not Enough: The Value of Meta Mentors • Finding the Right Person • Making Contact • What’s In It For Them? • Reciprocal Benefits • Meta Mentors—Teaching the Teachers
  • 18. 10. Last Chapter, First Step: Believing You Can Do It