1. Golf Club Digital Signage
Dynamic signage is being installed at golf clubs to improve the courses image with the
corporate users among their customers, as well as providing valuable information for general users.
So let us see what is on the market in electronic signage hardware and where they could be best
utilized.
LCD advertising screen.
These are floor standing digital posters, normally with displays in excess of 40”, complete with an
integral media player and are perfect for sites in general areas where visitors congregate, such as
reception.
Take a Look At: Signage
Applications – used for providing information to visitors and regular members alike, on new
events, such as the Valentines Ball, or any benefit event, as well as providing data these units can also
be interspersed with advertisements from local businesses promoting their service and goods, from the
local taxi business to restaurants and hotels, perfect for when businesses have organised a “golf day”.
Digital poster.
These normally have smaller screens from 17” in size up to 32” but there are some digital
posters that do go up to 80”. These are wall mounted and also have an internal media player, perfect for
changing rooms and just outside restaurant doors.
Applications – these can be used for advertising special offers that are available from the on site
shop, or breakfast deals with an text number, “just say how many guests are in your party for a bacon
roll and tea for everyone in your group only £2.50 each”. And then it is delivered direct to you and your
party on the fairway.
Take a Look At: Signage
The above solutions are entry level electronic marketing solutions and cost any where from
£400 up to £2,175 for massive free standing LCD advertising screens with a 52” screen. These are
ready to go straight out of the box, you just have to create the content and done you dynamic marketing
solution is working and if you are selling advertising spots on your signage solutions the return on
investment will be very fast.
Return on investment.
Imagine you have 20 businesses who market on your hardware in your venue and you charge each
business £100 per month, in the initial two months you would have generated 2 x £2,000 and the
hardware will have been paid for as well as hiring someone to produce media, the following 10 months
are pure profit, giving you an extra income stream of 10 x £2,000, not bad for an investent of £2175.