4. THE APPROACH
Offline
Customer
COMMUNITY
Online
E= wMC 2
Marketing ENERGY Word of MOUTH (MOUSE)
5. THE APPROACH
BELOW THE LINE
ABOVE THE LINE
Seminar/
Event TV ATL Print Ad Exhibition
SOCIAL MEDIA
Sales COMMUNITY Cobranding
Promotion Cinema BLOG Radio Event
Newsletter Advertorial
Public
CSR
Relation
Company
Profile
Sponsorship Direct Mail
Point of
Sales
6. THE DIFFERENCE
BIG COMPANY SMALL COMPANY
“TVC-FOCUSED” “SOCMED-FOCUSED”
TVC SOCMED
THE BORING APPROACH THE COOL APPROACH
7. SOCMED LINE
ABOVE THE LINE BELOW THE LINE
SOCMED
CHANNEL
“THE HOME”
COMMUNITY BLOG
SOCMED SOCMED
CHANNEL CHANNEL
8. CASE STUDY
YUSWOHADY
*note: narsis dikit nggak papa ya... Hehehe ☺
9. THE HOME
Offline
OFFLINE EVENT
Seminar
Training
Etc.
THE ROAD
24. #5. what is content?
Blog post Whitepaper
Facebook Updates Case study
Tweets Newsletter
Articles FAQ list
Picture Webinar
Video Forum
Podcast Offline activities
28. #1. Diversify your content
Blog post Whitepaper
Facebook Updates Case study
Tweets Newsletter
Articles FAQ list
Picture Webinar
Video Forum
Podcast Offline activities
30. #2. Content creation calendar
Road to event Jakarta,
Invitation Program
Bandung, and Surabaya
ABOVE
THE LINE
Ad Ad Ad
Event Promo Promo Promo
Preparation
MARCH APRIL MAY JUNE
Event Execution
BELOW
Community club
THE LINE activity
Customer gathering Seminar
WEEKLY Social Media Content MONTHLY Social Media Content D-DAY Social Media Content
Monday: Topic 1 Celebrity ambassador of the month Event live tweet
Tuesday: Topic 2 Monthly tips ebook Event customer vote
SOCIAL Wednesday: Topic 2 Monthly newsletter Event profile
MEDIA Thursday: Topic 4 Monthly customer vote Event press release
Friday: Topic 5 Influencer Testimonial Celebrity Interview
Weekly quiz competition
Weekly kultwit