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Survey Finds Businesses Have
Big Plans for Cloud Computing
        Version 1.0 | January 13, 2010
Survey Finds Businesses Have Big Plans for Cloud Computing




Contents

Highlights of Survey Results ................................................................................................................................................................ 3 

Respondent Demographics .................................................................................................................................................................. 4 

Familiarity with Hosting and “Cloud Computing” ........................................................................................................................... 5 

Planned Usage of Cloud Computing Services Is High .................................................................................................................... 6 

What Do Survey Respondents Believe Will Be the Impact of Cloud Computing? ................................................................... 7 

Respondents Rate Their Top Reasons for Using Cloud Computing ........................................................................................... 8 

Barriers Cited for Adopting Cloud Computing................................................................................................................................. 9 

A Significant Percentage Expect to Implement IT Services in the Cloud in Their Companies .......................................... 10 

Survey Respondents Rank the Apps Best Suited for the Cloud .................................................................................................. 11 

Importance of Four Key Cloud Features Is Ranked ....................................................................................................................... 13 

Respondents Cite Their Preference for Contract Terms and Pricing Model ......................................................................... 14 

How Do These Executives Want to Learn About Cloud Computing? ........................................................................................15 

What Are the Outsourcing Plans of Those Surveyed? .................................................................................................................16 

Respondents Report a Significant Percentage of Their Companies' Infrastructure Is Virtualized................................... 17 

Gauging a Preference for a Virtualization Hypervisor ................................................................................................................ 18 

What Is the Preference for an API by Users of Cloud Computing? ...........................................................................................19 

About the ReliaCloud Cloud Computing Service .......................................................................................................................... 20 

About Evalueserve............................................................................................................................................................................... 20 




               2 [20]                                                                                                                                 Version 1.0 | January 13, 2010
                                                                       © 2010 ReliaCloud. ReliaCloud and the related logos are trademarks of ReliaCloud.
Survey Finds Businesses Have Big Plans for Cloud Computing




During the months of June - July 2009, ReliaCloud, in partnership with Evalueserve, conducted a
survey on the topic of Cloud Computing. There were 150 executives who responded, all of whom were
sole decision-makers or part of a decision-making team. Of these:

•36% had a CXO, Owner, President, or Vice President title
•30% were technical decision makers
The survey respondents represented a cross-section of small and midsized businesses, from a variety
of industries. (More details in “Demographics.”)

ReliaCloud retained Evalueserve, an independent research firm, to conduct 150 quantitative interviews
and deliver analysis stemming from the aggregated and cross-tabulated data. Evalueserve executed a
rigorous selection and screening process to ensure the eligibility of all respondents, and conducted
audits and logic tests to validate all the data. Evalueserve is an accredited member of multiple
internationally reputed market research standards organizations. As such, the research was conducted
in adherence with well-established industry standards.

Methodology: The survey was conducted online. A total of approximately 4,000 people were sent a
copy of the survey on July 1st, 2009, and were asked to reply by July 15th, 2009. A total of 150 people
did reply with a completed survey questionnaire.

Invitations were sent to individuals who were involved in an IT related job function working with
companies/firms with more than 11 employees across different industries. Representative sampling was
administered to ensure various employee ranges that were included in the questionnaire.

A nationwide representative sampling was used to get completes from all states. We did not control the
number of interviews by state or region.


Highlights of Survey Results
•75% of respondents said management at their companies has made cloud computing a priority.
•95% of respondents rate cloud computing either a “radical shift” in how technology services are
provided or say it will have a “definite impact.”

•55% of respondents estimated that 40-80% or more of their IT services will be
delivered from a cloud computing platform once it is implemented in their organization.




        Version 1.0 |January 13, 2010                                                                               3 [20]
        © 2010 ReliaCloud. ReliaCloud and the related logos are trademarks of ReliaCloud.
Survey Finds Businesses Have Big Plans for Cloud Computing




Respondent Demographics
Company size was fairly evenly distributed across those responding to the survey. There was a
distinctly higher distribution of firms with more than 100 employees than those with less than
100, and almost one-half of the respondents were with firms of more than 250 employees.
About two-thirds of respondents represented companies with annual revenue between $100-
500 million.


How many employees are there in your company?
 
             1-10

            11-50   15%

           51-100   15%

          101-250   25%

          251-500   29%

             501+   17%




What was your company’s annual revenue in the last financial
year?

          Less than $10 million

         $10 million to less than
                                    27%
              $100 million

             $100 million to less
                                  48%
              than $500 million

          More than 500 million     19%




4 [20]                                                                           Version 1.0 | January 13, 2010
                              © 2010 ReliaCloud. ReliaCloud and the related logos are trademarks of ReliaCloud.
Survey Finds Businesses Have Big Plans for Cloud Computing




Familiarity with Hosting and “Cloud Computing”
A large majority of the survey respondents said they generally understand the term “Cloud
Computing.” In approximately the same percentage, respondents already use the services of one or
more outside hosting providers for various aspects of their IT infrastructure and/or certain of the IT
services they provide to their constituents.




Are you familiar with the term “Cloud Computing”?

         Yes 71%

          No    29%




What services is your company currently receiving from a hosting
provider?



                 Web Hosting            76%

                Email Hosting           68%

           Database Hosting             64%

               Online Storage           63%

        Application Hosting             57%


For the above question, multiple selections were allowed. Since such a high percentage of respondents
were currently using a hosting provider in some capacity, they were thus familiar with the benefits of
having internal IT functions extended to an outside firm. Their familiarity with this practice shows that
the survey was being directed to the intended audience.




        Version 1.0 |January 13, 2010                                                                               5 [20]
        © 2010 ReliaCloud. ReliaCloud and the related logos are trademarks of ReliaCloud.
Survey Finds Businesses Have Big Plans for Cloud Computing




Planned Usage of Cloud Computing Services Is
High
Indeed, a Sense of Urgency Is Apparent
An amazing 85% of the survey respondents said they are either already using cloud computing
services or plan to within a year. The remaining 15% plan to within one to five years. And, by a 3
to 1 margin, more respondents said cloud computing has been called out as a “priority” by their
management than not. Three-fourths of them can thus be assumed to already be actively
planning or carrying out at least test or pilot projects, if not active production type
implementations of IT services in the cloud.


Which of the following best describes your company’s plan for
using Cloud Computing services?


         Currently using or im plem enting
                 these services              43.3%

    Plan to use these services w ithin a
                   year                      42.0%

Plan to use these services w ithin one
            to three years                   13.3%

     Plan to use these services w ithin
             three to five years             1.3%


Has Cloud Computing been identified as a priority by your
organization’s leadership?

            Yes 75%

             No   19%

   Not Sure       7%


It is interesting to discover, on a more detailed analysis of the survey data, that an even higher
percentage of respondents at firms larger than 250 employees (76.8%) said cloud computing
was a management priority than at firms with less than 250 employees (74.7%). That would
seem to go against the common perception that smaller firms may be more likely to be the
early adopters of cloud computing. The takeaway: large firms understand the cost-saving
benefits of cloud computing, too.



6 [20]                                                                                 Version 1.0 | January 13, 2010
                                    © 2010 ReliaCloud. ReliaCloud and the related logos are trademarks of ReliaCloud.
Survey Finds Businesses Have Big Plans for Cloud Computing




What Do Survey Respondents Believe Will Be the
Impact of Cloud Computing?
Most observers would agree that cloud computing has been the most hyped IT buzzword of 2009. One
could assume, then, that at least some decision-makers who responded to this survey might be
skeptical. On the contrary, not a single one answered that that cloud computing was “all hype and no
substance.” In fact, more than one-fourth rated the concept as a “radical shift” in their world, and
another two-thirds said it would have a major impact on how their firms provide technology services.




What do you think will be the affect — or has been the affect — of cloud
computing on your business?



                     A radical shift in how
                   technology services are          26.7%
                           provided
                 A definite impact on how
                  technology services are           68.7%
                          provided


          It’s all hype and no substance            0.0%


                                       Not Sure     4.7%




       Version 1.0 |January 13, 2010                                                                                7 [20]
       © 2010 ReliaCloud. ReliaCloud and the related logos are trademarks of ReliaCloud.
Survey Finds Businesses Have Big Plans for Cloud Computing




 Respondents Rate Their Top Reasons for Using
 Cloud Computing
 The survey asked respondents to select from several choices to cite the reasons why they are
 now using cloud computing, or plan to. Multiple selections were allowed. It is interesting that
 the most popular answer reflects the perception by these executives that they will actually get
 better performance from a cloud computing service than from their own, internal data center.
 The second most popular answer was the one that would be most expected — saving money —
 which was tied with those answering they expect to be able to more rapidly deploy IT services
 in the cloud than they could with their own, internal operations.


 What are the reasons you are using — or plan to use — Cloud
 Computing?

               Performance     73%                                                                            27%

               Cost Savings 65%                                                                               35%


          Rapid Deployment     65%                                                                            35%


   Uptime/High Availability    57%                                                                            43%


Consumption-Based Pricing      54%                                                                            46%


                 Scalability   53%                                                                            47%


                   Capacity    44%                                                                            56%

                                                                                                           Yes      No



 More than half of the respondents also expect they will achieve greater uptime using cloud
 computing services than they could expect with their internal computing resources. A slightly
 smaller number indicated they like the pricing model of cloud computing — which is often
 described as ”pay as you go,” or pay only for what you use.




 8 [20]                                                                           Version 1.0 | January 13, 2010
                               © 2010 ReliaCloud. ReliaCloud and the related logos are trademarks of ReliaCloud.
Survey Finds Businesses Have Big Plans for Cloud Computing




Barriers Cited for Adopting Cloud Computing
Respondents were asked to rate several reasons why they thought cloud computing might face
resistance in being adopted immediately. Multiple selections were allowed. By far the most commonly
voiced concern was Security (not unexpected), followed closely by Support, and then Integration With
Existing Systems.


Please select all the barriers to adopting Cloud Computing
immediately.

                                  Security    48%                                                             52%

                                   Support    44%                                                             56%

      Integration With Existing System s      42%                                                             58%

              Vendor Lock-In/Portability      38%                                                             62%

                    Consum ption Pricing      36%                                                             64%

     Perform ance/Availability Concerns       35%                                                             65%

                        Speed to Activate     32%                                                             68%

      Regulatory/Com pliance Concerns         20%                                                             80%

                                                                                   Yes      No




The second least cited barrier was Speed to Activate, presumably because most people know that a
cloud computing server can be set up very quickly. The least cited barrier of all was
Regulatory/Compliance Concerns, which was selected by only 20% of the respondents. However, this
can be a critical factor for many companies that must comply with regulations requiring them to prove
the geographic location of their data (for example, in what state). Important note: when companies use
cloud computing services provided by large vendors, such as Amazon Web Services, which has multiple
data centers worldwide, they find out these vendors cannot tell them where their data is hosted
geographically at any given time. With the ReliaCloud service, this is not an issue.




        Version 1.0 |January 13, 2010                                                                               9 [20]
        © 2010 ReliaCloud. ReliaCloud and the related logos are trademarks of ReliaCloud.
Survey Finds Businesses Have Big Plans for Cloud Computing




A Significant Percentage Expect to Implement IT
Services in the Cloud in Their Companies
Respondents were asked two ways how much of their own company's IT infrastructure (IT
services) they think will be delivered via the cloud. First, they were asked to what extent that
would happen in the next year, as a percentage of their overall IT services. An impressive 81%
said that their percentage would be in the range of 21%-80%.


What percentage of your IT services do you estimate will be
delivered from a Cloud Computing platform in the next 12
months?
          None   1%

      1-20% 12%

     21-40% 30%

     41-60% 38%

     61-80% 13%

 Over 80% 7%


When asked a different way — based on when their firm actually implements cloud computing —
the above percentage rises from 81% to 91%. This difference reflects the fact, one would
assume, that some of the respondents' companies may not necessarily implement within the
next year, but nonetheless will use the cloud in a significant way once they do.


What percentage of your IT services do you estimate will be
delivered from a Cloud Computing platform, once it is
implemented in your organization?
           None

           1-20% 5%

          21-40% 41%

          41-60% 3%

          61-80% 18%

     Over 80% 5%




10 [20]                                                                          Version 1.0 | January 13, 2010
                              © 2010 ReliaCloud. ReliaCloud and the related logos are trademarks of ReliaCloud.
Survey Finds Businesses Have Big Plans for Cloud Computing




Survey Respondents Rank the Apps Best Suited for
the Cloud
When asked to rank the top three applications at their company they thought would be most
appropriate for the cloud, it is not surprising that Web Apps came out on top in the #1 ranking. But it is
also instructive to see that respondents ranked an array of other apps quite highly. When #1, #2, and #3
rankings are added together, Database Server and Storage ranked even higher than Web Apps.


Please rank the top three applications you think are best suited for a
Cloud Computing environment.


                                        28%                                                            Number of #1 Rank
               Web Applications         21%
                                        21%                                                            Number of #2 Rank
                                        27%                                                            Number of #3 Rank
                   Developm ent         13%
                                        13%
                                        24%
                Database Server         32%
                                        22%
                                        25%
                            Em ail      13%
                                        7%
                                        18%
                         Storage        27%
                                        34%
                                        15%
             Application Server         20%
                                        23%
                                        8%
                File/Print Server       7%
                                        10%
                Custom er               6%
               Relationship             10%
            Managem ent (CRM)           13%
                                        4%
                   Media Server         7%
                                        7%




        Version 1.0 |January 13, 2010                                                                               11 [20]
        © 2010 ReliaCloud. ReliaCloud and the related logos are trademarks of ReliaCloud.
Survey Finds Businesses Have Big Plans for Cloud Computing




Respondents Say Using Existing Server Images in
the Cloud Is Important
An overwhelming 91% say it is extremely or somewhat important to be able to move existing
server images to the cloud, as opposed to only creating new ones.


In a Cloud Computing environment, how important is it to be
able to use an existing server image?



          Extremely Important    41%


      Somewhat Important         50%


                     Not Sure    7%


            Not that Important   2%




12 [20]                                                                             Version 1.0 | January 13, 2010
                                 © 2010 ReliaCloud. ReliaCloud and the related logos are trademarks of ReliaCloud.
Survey Finds Businesses Have Big Plans for Cloud Computing




Importance of Four Key Cloud Features Is Ranked
Respondents were asked to rank, on a scale from 1 to 5 (with 5 being extremely important), what they
felt was the importance of four of the most often cited features of cloud computing.


How important are the following features of a Cloud Computing
environment?



                                    1%                                 High Availability
                   1 = Not at all   1%                                 Fault Tolerance
                    Im portant
                                    3%                                 x-Motion
                                    1%                                 Dynamic Resource Scheduling

                                    1%
                     2 = Not so     2%
                     Im portant
                                    1%
                                    1%

                                    9%
                                    16%
                 3 = Im portant
                                    10%
                                    13%

                                    43%
                      4 = Very      44%
                     Im portant
                                    37%
                                    41%

                                    45%
                 5 = Extrem ely     37%
                   Im portant
                                    49%
                                    44%




       Version 1.0 |January 13, 2010                                                                               13 [20]
       © 2010 ReliaCloud. ReliaCloud and the related logos are trademarks of ReliaCloud.
Survey Finds Businesses Have Big Plans for Cloud Computing




Respondents Cite Their Preference for Contract
Terms and Pricing Model
Though it is not surprising that most firms would like to have an annual contract, to guard
against price increases during the year, it is interesting to see, in the second question, that a
vast majority to firms selected “monthly” as their pricing model choice. In fact, cloud computing
providers price their server models by the hour — that is already recognized as a standard in
the industry. Perhaps the overriding preference cited in this survey for a “monthly fee” reflects
the desire to be billed monthly, or have one's credit card charged only monthly instead of on a
daily basis.


What are your thoughts regarding contracts for Cloud
Computing?
 

    Prefer annual contract to guarantee pricing       79%

                             Prefer no contract       21%


Which of the following pricing models would you prefer for Cloud
Computing services?


    Monthly Fee    88%

       Daily Fee   7%

     Hourly Fee    5%




14 [20]                                                                          Version 1.0 | January 13, 2010
                              © 2010 ReliaCloud. ReliaCloud and the related logos are trademarks of ReliaCloud.
Survey Finds Businesses Have Big Plans for Cloud Computing




How Do These Executives Want to Learn About Cloud
Computing?
The survey asked respondents to select the way they would most prefer to learn about cloud
computing. More than one-third chose the option of one-on-one discussions with representatives of the
providers themselves. About 1 in 5 chose webinars, and 1 in 6 said they would prefer the self-directed
approach, simply trying out the service for themselves.


Which of the following is your preferred mode of learning about Cloud
Computing?


          Discussions w ith cloud
           com puting providers
                                       36%

                          Webinars     21%

                  Try it out m yself   17%

                Magazine Articles      15%

                     White Papers      11%




       Version 1.0 |January 13, 2010                                                                               15 [20]
       © 2010 ReliaCloud. ReliaCloud and the related logos are trademarks of ReliaCloud.
Survey Finds Businesses Have Big Plans for Cloud Computing




What Are the Outsourcing Plans of Those
Surveyed?
An equal percentage of those surveyed answered yes to this question as no. Surprising, the
remaining one-fourth said they were not sure, suggesting they are still considering it — which is
a fairly large portion of undecideds.


Do you have any plans to outsource your data center
infrastructure?


          Yes 38%

          No   38%
Not Sure       24%




16 [20]                                                                          Version 1.0 | January 13, 2010
                              © 2010 ReliaCloud. ReliaCloud and the related logos are trademarks of ReliaCloud.
Survey Finds Businesses Have Big Plans for Cloud Computing




Respondents Report a Significant Percentage of Their
Companies' Infrastructure Is Virtualized
To show how far virtualization technology has advanced in recent years, only 4% of those taking the
survey chose the answer “None” for this question. On the other end of the scale, an almost equal
number said a whopping 80% or more of their infrastructure was virtualized. Impressively, almost 7 in
10 (68%) report that somewhere between 20-60% of their companies' infrastructure is already
virtualized. Thus, it is not surprising these executives seem so amenable to adopting cloud computing,
which is so heavily enabled by virtualization technologies.


What percentage of your current infrastructure is virtualized?


              None     4%

             1-20% 14%

            21-40% 37%

            41-60% 31%

            61-80% 11%

         Over 80% 3%




       Version 1.0 |January 13, 2010                                                                               17 [20]
       © 2010 ReliaCloud. ReliaCloud and the related logos are trademarks of ReliaCloud.
Survey Finds Businesses Have Big Plans for Cloud Computing




Gauging a Preference for a Virtualization
Hypervisor
As can be deduced from responses to the previous question, those surveyed were largely quite
familiar with using virtualization to manage their IT resources. In asking which flavor of
hypervisor was preferred, there was a heavy bias in this set of respondents toward Microsoft.
The originator of the modern virtualization movement, VMware, was surprisingly named by less
than 1 in 5. Xen was named by a very small sample, while more than 1 in 5 say they are not tied
to any one brand. In their answers to the second, related question, an overwhelming 89% of
respondents confirm just how serious they are about their preferred hypervisor.


Which of the following do you prefer for a virtualization
hypervisor?

  Microsoft Hyper-V         56%

      No Preference         22%

               VMware       19%

                   Xen      3%




Regarding your preference for a virtualization hypervisor in the
above question — how strong is your preference?


   Somewhat Strong           60%

    Extremely Strong         29%

                Not Sure     7%

          Not that Strong    4%




18 [20]                                                                               Version 1.0 | January 13, 2010
                                   © 2010 ReliaCloud. ReliaCloud and the related logos are trademarks of ReliaCloud.
Survey Finds Businesses Have Big Plans for Cloud Computing




What Is the Preference for an API by Users of Cloud
Computing?
An application programming interface (API) is an interface that a software program implements in
order to allow other software to interact with it, much in the same way that software might implement
a user interface in order to allow humans to use it. For example, ReliaCloud service has an API that
provides all the tools a customer needs to create their own interface and directly control the
functionality of their Cloud Server(s). This survey asked the following question, and almost 4 out of 5
respondents reacted favorably to using such an API.


Please select how likely would you be to use a published Application
Program Interface (API) to automate the sizing up and down of your
cloud infrastructure?

          Somewhat Likely          51%
                  Very Likely      28%
                     Not Sure      18%
             Not that Likely       2%
            Not at all Likely      1%




        Version 1.0 |January 13, 2010                                                                               19 [20]
        © 2010 ReliaCloud. ReliaCloud and the related logos are trademarks of ReliaCloud.
Survey Finds Businesses Have Big Plans for Cloud Computing




About the ReliaCloud Cloud Computing Service
ReliaCloud encompasses a set of highly reliable, secure cloud computing services, the first two
of which are Cloud Servers and (coming soon) Cloud Storage. ReliaCloud Servers are complete
computing environments that you can provision 24 hours a day, with full administrator access.
Once you register for an account, you can begin building new cloud servers immediately.

Email
sales@reliacloud.com

Web Site
www.ReliaCloud.com (includes video tutorials)

Social MediaFollow us at:
www.Facebook.com/ReliaCloud

www.Twitter.com/ReliaCloud


About Evalueserve
Evalueserve is a global research firm with over 2,000 professionals. The company specializes in
technology and telecommunications, and also covers several other sectors such as financial
services, energy, biotechnology and consumer goods. Research centers are in India, China,
Romania and Chile, which lend coverage of emerging markets, access to economical
professional services, and “follow-the-sun” service.




20 [20]                                                                          Version 1.0 | January 13, 2010
                              © 2010 ReliaCloud. ReliaCloud and the related logos are trademarks of ReliaCloud.

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Selas Turkiye Cloud Computing Survey It Spending Heavily By Relia Cloud

  • 1. Survey Finds Businesses Have Big Plans for Cloud Computing Version 1.0 | January 13, 2010
  • 2. Survey Finds Businesses Have Big Plans for Cloud Computing Contents Highlights of Survey Results ................................................................................................................................................................ 3  Respondent Demographics .................................................................................................................................................................. 4  Familiarity with Hosting and “Cloud Computing” ........................................................................................................................... 5  Planned Usage of Cloud Computing Services Is High .................................................................................................................... 6  What Do Survey Respondents Believe Will Be the Impact of Cloud Computing? ................................................................... 7  Respondents Rate Their Top Reasons for Using Cloud Computing ........................................................................................... 8  Barriers Cited for Adopting Cloud Computing................................................................................................................................. 9  A Significant Percentage Expect to Implement IT Services in the Cloud in Their Companies .......................................... 10  Survey Respondents Rank the Apps Best Suited for the Cloud .................................................................................................. 11  Importance of Four Key Cloud Features Is Ranked ....................................................................................................................... 13  Respondents Cite Their Preference for Contract Terms and Pricing Model ......................................................................... 14  How Do These Executives Want to Learn About Cloud Computing? ........................................................................................15  What Are the Outsourcing Plans of Those Surveyed? .................................................................................................................16  Respondents Report a Significant Percentage of Their Companies' Infrastructure Is Virtualized................................... 17  Gauging a Preference for a Virtualization Hypervisor ................................................................................................................ 18  What Is the Preference for an API by Users of Cloud Computing? ...........................................................................................19  About the ReliaCloud Cloud Computing Service .......................................................................................................................... 20  About Evalueserve............................................................................................................................................................................... 20  2 [20] Version 1.0 | January 13, 2010 © 2010 ReliaCloud. ReliaCloud and the related logos are trademarks of ReliaCloud.
  • 3. Survey Finds Businesses Have Big Plans for Cloud Computing During the months of June - July 2009, ReliaCloud, in partnership with Evalueserve, conducted a survey on the topic of Cloud Computing. There were 150 executives who responded, all of whom were sole decision-makers or part of a decision-making team. Of these: •36% had a CXO, Owner, President, or Vice President title •30% were technical decision makers The survey respondents represented a cross-section of small and midsized businesses, from a variety of industries. (More details in “Demographics.”) ReliaCloud retained Evalueserve, an independent research firm, to conduct 150 quantitative interviews and deliver analysis stemming from the aggregated and cross-tabulated data. Evalueserve executed a rigorous selection and screening process to ensure the eligibility of all respondents, and conducted audits and logic tests to validate all the data. Evalueserve is an accredited member of multiple internationally reputed market research standards organizations. As such, the research was conducted in adherence with well-established industry standards. Methodology: The survey was conducted online. A total of approximately 4,000 people were sent a copy of the survey on July 1st, 2009, and were asked to reply by July 15th, 2009. A total of 150 people did reply with a completed survey questionnaire. Invitations were sent to individuals who were involved in an IT related job function working with companies/firms with more than 11 employees across different industries. Representative sampling was administered to ensure various employee ranges that were included in the questionnaire. A nationwide representative sampling was used to get completes from all states. We did not control the number of interviews by state or region. Highlights of Survey Results •75% of respondents said management at their companies has made cloud computing a priority. •95% of respondents rate cloud computing either a “radical shift” in how technology services are provided or say it will have a “definite impact.” •55% of respondents estimated that 40-80% or more of their IT services will be delivered from a cloud computing platform once it is implemented in their organization. Version 1.0 |January 13, 2010 3 [20] © 2010 ReliaCloud. ReliaCloud and the related logos are trademarks of ReliaCloud.
  • 4. Survey Finds Businesses Have Big Plans for Cloud Computing Respondent Demographics Company size was fairly evenly distributed across those responding to the survey. There was a distinctly higher distribution of firms with more than 100 employees than those with less than 100, and almost one-half of the respondents were with firms of more than 250 employees. About two-thirds of respondents represented companies with annual revenue between $100- 500 million. How many employees are there in your company?   1-10 11-50 15% 51-100 15% 101-250 25% 251-500 29% 501+ 17% What was your company’s annual revenue in the last financial year? Less than $10 million $10 million to less than 27% $100 million $100 million to less 48% than $500 million More than 500 million 19% 4 [20] Version 1.0 | January 13, 2010 © 2010 ReliaCloud. ReliaCloud and the related logos are trademarks of ReliaCloud.
  • 5. Survey Finds Businesses Have Big Plans for Cloud Computing Familiarity with Hosting and “Cloud Computing” A large majority of the survey respondents said they generally understand the term “Cloud Computing.” In approximately the same percentage, respondents already use the services of one or more outside hosting providers for various aspects of their IT infrastructure and/or certain of the IT services they provide to their constituents. Are you familiar with the term “Cloud Computing”? Yes 71% No 29% What services is your company currently receiving from a hosting provider? Web Hosting 76% Email Hosting 68% Database Hosting 64% Online Storage 63% Application Hosting 57% For the above question, multiple selections were allowed. Since such a high percentage of respondents were currently using a hosting provider in some capacity, they were thus familiar with the benefits of having internal IT functions extended to an outside firm. Their familiarity with this practice shows that the survey was being directed to the intended audience. Version 1.0 |January 13, 2010 5 [20] © 2010 ReliaCloud. ReliaCloud and the related logos are trademarks of ReliaCloud.
  • 6. Survey Finds Businesses Have Big Plans for Cloud Computing Planned Usage of Cloud Computing Services Is High Indeed, a Sense of Urgency Is Apparent An amazing 85% of the survey respondents said they are either already using cloud computing services or plan to within a year. The remaining 15% plan to within one to five years. And, by a 3 to 1 margin, more respondents said cloud computing has been called out as a “priority” by their management than not. Three-fourths of them can thus be assumed to already be actively planning or carrying out at least test or pilot projects, if not active production type implementations of IT services in the cloud. Which of the following best describes your company’s plan for using Cloud Computing services? Currently using or im plem enting these services 43.3% Plan to use these services w ithin a year 42.0% Plan to use these services w ithin one to three years 13.3% Plan to use these services w ithin three to five years 1.3% Has Cloud Computing been identified as a priority by your organization’s leadership? Yes 75% No 19% Not Sure 7% It is interesting to discover, on a more detailed analysis of the survey data, that an even higher percentage of respondents at firms larger than 250 employees (76.8%) said cloud computing was a management priority than at firms with less than 250 employees (74.7%). That would seem to go against the common perception that smaller firms may be more likely to be the early adopters of cloud computing. The takeaway: large firms understand the cost-saving benefits of cloud computing, too. 6 [20] Version 1.0 | January 13, 2010 © 2010 ReliaCloud. ReliaCloud and the related logos are trademarks of ReliaCloud.
  • 7. Survey Finds Businesses Have Big Plans for Cloud Computing What Do Survey Respondents Believe Will Be the Impact of Cloud Computing? Most observers would agree that cloud computing has been the most hyped IT buzzword of 2009. One could assume, then, that at least some decision-makers who responded to this survey might be skeptical. On the contrary, not a single one answered that that cloud computing was “all hype and no substance.” In fact, more than one-fourth rated the concept as a “radical shift” in their world, and another two-thirds said it would have a major impact on how their firms provide technology services. What do you think will be the affect — or has been the affect — of cloud computing on your business? A radical shift in how technology services are 26.7% provided A definite impact on how technology services are 68.7% provided It’s all hype and no substance 0.0% Not Sure 4.7% Version 1.0 |January 13, 2010 7 [20] © 2010 ReliaCloud. ReliaCloud and the related logos are trademarks of ReliaCloud.
  • 8. Survey Finds Businesses Have Big Plans for Cloud Computing Respondents Rate Their Top Reasons for Using Cloud Computing The survey asked respondents to select from several choices to cite the reasons why they are now using cloud computing, or plan to. Multiple selections were allowed. It is interesting that the most popular answer reflects the perception by these executives that they will actually get better performance from a cloud computing service than from their own, internal data center. The second most popular answer was the one that would be most expected — saving money — which was tied with those answering they expect to be able to more rapidly deploy IT services in the cloud than they could with their own, internal operations. What are the reasons you are using — or plan to use — Cloud Computing? Performance 73% 27% Cost Savings 65% 35% Rapid Deployment 65% 35% Uptime/High Availability 57% 43% Consumption-Based Pricing 54% 46% Scalability 53% 47% Capacity 44% 56% Yes No More than half of the respondents also expect they will achieve greater uptime using cloud computing services than they could expect with their internal computing resources. A slightly smaller number indicated they like the pricing model of cloud computing — which is often described as ”pay as you go,” or pay only for what you use. 8 [20] Version 1.0 | January 13, 2010 © 2010 ReliaCloud. ReliaCloud and the related logos are trademarks of ReliaCloud.
  • 9. Survey Finds Businesses Have Big Plans for Cloud Computing Barriers Cited for Adopting Cloud Computing Respondents were asked to rate several reasons why they thought cloud computing might face resistance in being adopted immediately. Multiple selections were allowed. By far the most commonly voiced concern was Security (not unexpected), followed closely by Support, and then Integration With Existing Systems. Please select all the barriers to adopting Cloud Computing immediately. Security 48% 52% Support 44% 56% Integration With Existing System s 42% 58% Vendor Lock-In/Portability 38% 62% Consum ption Pricing 36% 64% Perform ance/Availability Concerns 35% 65% Speed to Activate 32% 68% Regulatory/Com pliance Concerns 20% 80% Yes No The second least cited barrier was Speed to Activate, presumably because most people know that a cloud computing server can be set up very quickly. The least cited barrier of all was Regulatory/Compliance Concerns, which was selected by only 20% of the respondents. However, this can be a critical factor for many companies that must comply with regulations requiring them to prove the geographic location of their data (for example, in what state). Important note: when companies use cloud computing services provided by large vendors, such as Amazon Web Services, which has multiple data centers worldwide, they find out these vendors cannot tell them where their data is hosted geographically at any given time. With the ReliaCloud service, this is not an issue. Version 1.0 |January 13, 2010 9 [20] © 2010 ReliaCloud. ReliaCloud and the related logos are trademarks of ReliaCloud.
  • 10. Survey Finds Businesses Have Big Plans for Cloud Computing A Significant Percentage Expect to Implement IT Services in the Cloud in Their Companies Respondents were asked two ways how much of their own company's IT infrastructure (IT services) they think will be delivered via the cloud. First, they were asked to what extent that would happen in the next year, as a percentage of their overall IT services. An impressive 81% said that their percentage would be in the range of 21%-80%. What percentage of your IT services do you estimate will be delivered from a Cloud Computing platform in the next 12 months? None 1% 1-20% 12% 21-40% 30% 41-60% 38% 61-80% 13% Over 80% 7% When asked a different way — based on when their firm actually implements cloud computing — the above percentage rises from 81% to 91%. This difference reflects the fact, one would assume, that some of the respondents' companies may not necessarily implement within the next year, but nonetheless will use the cloud in a significant way once they do. What percentage of your IT services do you estimate will be delivered from a Cloud Computing platform, once it is implemented in your organization? None 1-20% 5% 21-40% 41% 41-60% 3% 61-80% 18% Over 80% 5% 10 [20] Version 1.0 | January 13, 2010 © 2010 ReliaCloud. ReliaCloud and the related logos are trademarks of ReliaCloud.
  • 11. Survey Finds Businesses Have Big Plans for Cloud Computing Survey Respondents Rank the Apps Best Suited for the Cloud When asked to rank the top three applications at their company they thought would be most appropriate for the cloud, it is not surprising that Web Apps came out on top in the #1 ranking. But it is also instructive to see that respondents ranked an array of other apps quite highly. When #1, #2, and #3 rankings are added together, Database Server and Storage ranked even higher than Web Apps. Please rank the top three applications you think are best suited for a Cloud Computing environment. 28% Number of #1 Rank Web Applications 21% 21% Number of #2 Rank 27% Number of #3 Rank Developm ent 13% 13% 24% Database Server 32% 22% 25% Em ail 13% 7% 18% Storage 27% 34% 15% Application Server 20% 23% 8% File/Print Server 7% 10% Custom er 6% Relationship 10% Managem ent (CRM) 13% 4% Media Server 7% 7% Version 1.0 |January 13, 2010 11 [20] © 2010 ReliaCloud. ReliaCloud and the related logos are trademarks of ReliaCloud.
  • 12. Survey Finds Businesses Have Big Plans for Cloud Computing Respondents Say Using Existing Server Images in the Cloud Is Important An overwhelming 91% say it is extremely or somewhat important to be able to move existing server images to the cloud, as opposed to only creating new ones. In a Cloud Computing environment, how important is it to be able to use an existing server image? Extremely Important 41% Somewhat Important 50% Not Sure 7% Not that Important 2% 12 [20] Version 1.0 | January 13, 2010 © 2010 ReliaCloud. ReliaCloud and the related logos are trademarks of ReliaCloud.
  • 13. Survey Finds Businesses Have Big Plans for Cloud Computing Importance of Four Key Cloud Features Is Ranked Respondents were asked to rank, on a scale from 1 to 5 (with 5 being extremely important), what they felt was the importance of four of the most often cited features of cloud computing. How important are the following features of a Cloud Computing environment? 1% High Availability 1 = Not at all 1% Fault Tolerance Im portant 3% x-Motion 1% Dynamic Resource Scheduling 1% 2 = Not so 2% Im portant 1% 1% 9% 16% 3 = Im portant 10% 13% 43% 4 = Very 44% Im portant 37% 41% 45% 5 = Extrem ely 37% Im portant 49% 44% Version 1.0 |January 13, 2010 13 [20] © 2010 ReliaCloud. ReliaCloud and the related logos are trademarks of ReliaCloud.
  • 14. Survey Finds Businesses Have Big Plans for Cloud Computing Respondents Cite Their Preference for Contract Terms and Pricing Model Though it is not surprising that most firms would like to have an annual contract, to guard against price increases during the year, it is interesting to see, in the second question, that a vast majority to firms selected “monthly” as their pricing model choice. In fact, cloud computing providers price their server models by the hour — that is already recognized as a standard in the industry. Perhaps the overriding preference cited in this survey for a “monthly fee” reflects the desire to be billed monthly, or have one's credit card charged only monthly instead of on a daily basis. What are your thoughts regarding contracts for Cloud Computing?   Prefer annual contract to guarantee pricing 79% Prefer no contract 21% Which of the following pricing models would you prefer for Cloud Computing services? Monthly Fee 88% Daily Fee 7% Hourly Fee 5% 14 [20] Version 1.0 | January 13, 2010 © 2010 ReliaCloud. ReliaCloud and the related logos are trademarks of ReliaCloud.
  • 15. Survey Finds Businesses Have Big Plans for Cloud Computing How Do These Executives Want to Learn About Cloud Computing? The survey asked respondents to select the way they would most prefer to learn about cloud computing. More than one-third chose the option of one-on-one discussions with representatives of the providers themselves. About 1 in 5 chose webinars, and 1 in 6 said they would prefer the self-directed approach, simply trying out the service for themselves. Which of the following is your preferred mode of learning about Cloud Computing? Discussions w ith cloud com puting providers 36% Webinars 21% Try it out m yself 17% Magazine Articles 15% White Papers 11% Version 1.0 |January 13, 2010 15 [20] © 2010 ReliaCloud. ReliaCloud and the related logos are trademarks of ReliaCloud.
  • 16. Survey Finds Businesses Have Big Plans for Cloud Computing What Are the Outsourcing Plans of Those Surveyed? An equal percentage of those surveyed answered yes to this question as no. Surprising, the remaining one-fourth said they were not sure, suggesting they are still considering it — which is a fairly large portion of undecideds. Do you have any plans to outsource your data center infrastructure? Yes 38% No 38% Not Sure 24% 16 [20] Version 1.0 | January 13, 2010 © 2010 ReliaCloud. ReliaCloud and the related logos are trademarks of ReliaCloud.
  • 17. Survey Finds Businesses Have Big Plans for Cloud Computing Respondents Report a Significant Percentage of Their Companies' Infrastructure Is Virtualized To show how far virtualization technology has advanced in recent years, only 4% of those taking the survey chose the answer “None” for this question. On the other end of the scale, an almost equal number said a whopping 80% or more of their infrastructure was virtualized. Impressively, almost 7 in 10 (68%) report that somewhere between 20-60% of their companies' infrastructure is already virtualized. Thus, it is not surprising these executives seem so amenable to adopting cloud computing, which is so heavily enabled by virtualization technologies. What percentage of your current infrastructure is virtualized? None 4% 1-20% 14% 21-40% 37% 41-60% 31% 61-80% 11% Over 80% 3% Version 1.0 |January 13, 2010 17 [20] © 2010 ReliaCloud. ReliaCloud and the related logos are trademarks of ReliaCloud.
  • 18. Survey Finds Businesses Have Big Plans for Cloud Computing Gauging a Preference for a Virtualization Hypervisor As can be deduced from responses to the previous question, those surveyed were largely quite familiar with using virtualization to manage their IT resources. In asking which flavor of hypervisor was preferred, there was a heavy bias in this set of respondents toward Microsoft. The originator of the modern virtualization movement, VMware, was surprisingly named by less than 1 in 5. Xen was named by a very small sample, while more than 1 in 5 say they are not tied to any one brand. In their answers to the second, related question, an overwhelming 89% of respondents confirm just how serious they are about their preferred hypervisor. Which of the following do you prefer for a virtualization hypervisor? Microsoft Hyper-V 56% No Preference 22% VMware 19% Xen 3% Regarding your preference for a virtualization hypervisor in the above question — how strong is your preference? Somewhat Strong 60% Extremely Strong 29% Not Sure 7% Not that Strong 4% 18 [20] Version 1.0 | January 13, 2010 © 2010 ReliaCloud. ReliaCloud and the related logos are trademarks of ReliaCloud.
  • 19. Survey Finds Businesses Have Big Plans for Cloud Computing What Is the Preference for an API by Users of Cloud Computing? An application programming interface (API) is an interface that a software program implements in order to allow other software to interact with it, much in the same way that software might implement a user interface in order to allow humans to use it. For example, ReliaCloud service has an API that provides all the tools a customer needs to create their own interface and directly control the functionality of their Cloud Server(s). This survey asked the following question, and almost 4 out of 5 respondents reacted favorably to using such an API. Please select how likely would you be to use a published Application Program Interface (API) to automate the sizing up and down of your cloud infrastructure? Somewhat Likely 51% Very Likely 28% Not Sure 18% Not that Likely 2% Not at all Likely 1% Version 1.0 |January 13, 2010 19 [20] © 2010 ReliaCloud. ReliaCloud and the related logos are trademarks of ReliaCloud.
  • 20. Survey Finds Businesses Have Big Plans for Cloud Computing About the ReliaCloud Cloud Computing Service ReliaCloud encompasses a set of highly reliable, secure cloud computing services, the first two of which are Cloud Servers and (coming soon) Cloud Storage. ReliaCloud Servers are complete computing environments that you can provision 24 hours a day, with full administrator access. Once you register for an account, you can begin building new cloud servers immediately. Email sales@reliacloud.com Web Site www.ReliaCloud.com (includes video tutorials) Social MediaFollow us at: www.Facebook.com/ReliaCloud www.Twitter.com/ReliaCloud About Evalueserve Evalueserve is a global research firm with over 2,000 professionals. The company specializes in technology and telecommunications, and also covers several other sectors such as financial services, energy, biotechnology and consumer goods. Research centers are in India, China, Romania and Chile, which lend coverage of emerging markets, access to economical professional services, and “follow-the-sun” service. 20 [20] Version 1.0 | January 13, 2010 © 2010 ReliaCloud. ReliaCloud and the related logos are trademarks of ReliaCloud.