Youthlab is the first factory and repository of Indonesian youth insight, compromised of multi-talented youths of various background, the research and consulting company helps corporations and organizations create precious connection with the fickle yet precious market segment. Through etnographic research, online tracking, creative focus group discussion, and other means, we help you create a dialogue with the youths of Indonesia in the most efficient manner. We Here to Make that happen to you *kata kunci: pemasaran, tren anak muda,riset anak muda, riset pemasaran, strategi pemasaran anak muda, jasa riset, jasa riset pemasaran, biro riset pemasaran, konsultan pemasaran, youth culture asia,youth culture report,youth data,youth indonesia,youth insights,youth marketing indonesia,youth marketing reports,youth research,youthlab, indonesian youth, data anak muda, penelitian tentang anak muda, hasil survei tentang anak muda, jasa penelitian, anak muda indonesia

1. >All The
Small Things<
Youth Laboratory Indonesia
Introduction
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2. 2(>)We’re
The Small Research Firm
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3. 2(<)Interested In
The BIG
Youth Market
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4. 3(>)Having Only
The Small Team
Founder & Co-Founders
4
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5. 4(><) Starting Small,
With Big Ambitions:
Big Client
Big Project
Big Office
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6. 5(<) Utopic On
Competing Against
The BIG Guys!
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7. 6(<) Facing The Big
Marketing Problem: Iconism
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8. 7 (<) Realizing That The Big
Awareness Project Is Weak
Solomon Asch Psychological Research
25% Answer Correctly,
75 % Conform at least once
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9. 8(<)Then The Small Circle & Big Gap
Became Important
Youth
Culture
Youth Culture
Psychology
Informational
Gap Youth Culture
Marketing
Anthropology
Communication
Marketing
Industries
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10. 9(<)After it, We Take The
Small Steps That Matters
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11. Fifi Alvianto
-www.hijabscarf.blogspot.com-
“Youths don’t listen to brands
coming from ‘the big world’, instead
they listen to brands which came
from friends with the same age ”
10(<)Find That
Youth: Trust The
Small World
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12. Arianstone
24 years old
Fixed Gear Evangelist,Bandung
South Beach Queen
“TV could corrupt your mind”
11(<) Have Smaller
Respect to Media
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13. Q:In Your Opinion, what Handset is
actually use by Daniel Mananta?
N=533 Gender proportion=55 M/45 F Age=14-29 Education=55 SMU/34 S1
70% 63.00% In 2010 Daniel Mananta Name: Daniel Mananta
Was set as icon for Nokia Nickname: VJ Daniel
Latest handset.
60% The data shows that youth
Age: 31 years old
Star his career as MTV host
Lack of trust to TV Icon Also known as Indonesian Idol
50% Increase due to their Host
Scrutiny habit of seeking Also stars in the local tv series,
Information through the net. Icon of a Honda Vario
40% Peer group become the main & IM3
source of valid information for
30% The young people
20%
10.50%
10% 3.80% 3.60% 6% 4% 4.60%
3.30% 1.30%
0%
Blackberry Nexian Huawei Nokia Iphone Sony Samsung Motorola LG
Ericsson
12(<) Help People Avoid The Big Youth
Marketing Mistakes
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14. 13 (>) Listen To
The Big Influences
Architecture
student in
Bandung
Create a blog
www.fiminin.blo
gspot.com
Becomes model
for local brand
Picture taken from Cycle Chic blog
Ashfi Qamara (Fashion Blogger) Trendsetters
for moslem
fashion
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15. Q: Most Preferred
Drink?
Other
Milk 2%
Juice
2%
Soda 5%
7%
Water
21%
Tea
63%
14 (>) Find The Small
Indigenous Tastes
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16. 15 (>) Saw The Small
Fight Against Capitalism
“4 things that make community
so important:
1. Benefit
2. Identity
3. Similarity
4. Future”
-Arifin Windarman-
Fashion Outlet Owner
UNKL347
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17. 16(<)Break The Big Gap:“It’s not always about selling”
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18. 17 (>) Having The Many
Small Achievements
#Help students on their research
Task on Youth Marketing
(Example:Do Beyond Age By Sara Dwita/IKJ)
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19. 18 (>)We Spend Smaller Time
Our Small Secret
at The Office
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20. 19(<) Kill The Big
Ambitions!:
Big Client
Big Project
Big Office
Big Popularity
----------------------------
Appreciate The
Small Client
Small Project
Small Office
Big Relationship
That Create Big Changes!
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21. 20 (><) In Order to Be The Next Big Thing
We Got To Think About All
The Small Thing
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22. Take The Next Small Steps….

23. Contact us
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