How to make an interesting blog post
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How to make an interesting blog post: It’s not just about writing!
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How to make an interesting blog post
- 1. How to make an interesting blog post It’s not just about writing! Sanjana Hattotuwa TED Fellow Architect and co-curator, Groundviews
- 3. youtube alone • 48 hours of video are uploaded every minute, resulting in nearly 8 years of content uploaded every day • Over 3 billion videos are viewed a day • Users upload the equivalent of 240,000 full-length films every week • More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years
- 4. time is your enemy
- 5. think of design, style & technology 1. Title: Simple, short, captivating, SEO friendly (issue, region, country, actor) keywords, spend some time 2. Post: Use sections, block-quotes, use categories or tags, images and photography (attribute!), link to other sites, embed social media, be focussed, add to conversation 3. Other post hooks: Call to action, petition or poll 4. Language: Clear, concise, captivating, challenge creatively 5. Style: Prose and satire to poetry and haiku 6. iOS & technology: No Flash, publish and design for mobile 7. Strategy: Time publication (and republication on social media, e.g. for SL and US audiences), reference older posts and output
- 6. think of social media ecosystem • Think of social media ecosystem and pitch the story accordingly: 1.Reach: Blog, RSS 2.Social media: Twitter, Facebook, Google+, MailChimp 3.Added value: Google Maps, TimeToast, Bundlr or Storify, Wordle 4.Tie ins: Picasa, Flickr, YouTube, Vimeo
- 7. leverage social networking twitter
- 8. twitter as a story http://groundviews.org/2012/04/18/the-questions-unanswered-by-amb-robert-blake-mapping-us-engagement-in-and-concerns-over-sri-lanka
- 9. leverage social networking via facebook 850 million+ users
- 10. more people spend time on facebook
- 11. augment reach via facebook
- 12. example of social media appeal groundviews.org/2012/04/23/bigoted-monks-and-militant-mobs-is-this-buddhism-in-sri- lanka-today/
- 13. readers across media, under 24 hours • Facebook : 426*234 = 99,864 • Twitter : 44*126 = 5,544 • Blog post : 3,991
- 15. google maps, flickr, timelines
- 16. even more beautiful timelines http://timeline.verite.co/#
- 17. bundling social media, adding value through curation http://www.bundlr.com & http://www.storify.com
- 18. word clouds http://groundviews.org/2010/01/15/visualising-mahinda-chintanaya-2010-the-presidents- election-manifesto Mahinda Rajapaksa Sarath Fonseka
- 19. use email for greater retention http://mailchimp.com
- 20. create an app for greater reach http://www.theappbuilder.com
- 21. take home
- 22. take home • Think beyond text. Online is not print. • Think beyond prose. Online can be satire, verse, haiku! • Think of photos, audio, video. Rich media tells stories, adds context. • Think of crowd-sourcing & open journalism - the audience are the producers. • Don’t suggest you know everything. Use the community to add value to story. • Link to other stories online, they add value. • Use new platforms to connect, deliver, archive, present.