Product Brochure: Europe Online Payment Methods: Full Year 2014

EUROPE ONLINE PAYMENT METHODS:
FULL YEAR 2014
March 2015

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General Information
Product Details
Language: English
Format: PDF & Power Point
Number of Pages/Charts: 152
Covered Countries/Regions: Europe, Western Europe, Eastern Europe, UK, Germany, France, Spain,
Italy, Netherlands, Belgium, Sweden, Denmark, Finland, Norway,
Switzerland, Austria, Russia, Turkey, Poland, Greece, Czech Republic,
Hungary, Romania, Belarus, Slovenia, Estonia
Prices
Single User License: € 1,950 (excl. VAT)
Site License: € 2,925 (excl. VAT)
Global Site License: € 3,900 (excl. VAT)
Questions Answered in This Report
 What are the major online and mobile payment trends in the third largest B2C E-Commerce market
worldwide?
 How do preferences for payment methods differ between online shoppers in Western and Eastern
Europe?
 What are the most used payment methods in B2C E-Commerce in various countries in Europe?
 How are mobile and contactless payments developing in leading countries of this region?
Europe Online Payment Methods: Full Year 2014

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Countries in Europe Show Diversity in Online Payment Methods Preference
Online and mobile payments worldwide are forecasted to top three trillion Euros in the next five
years. Mobile payment is the growth leader, outpacing online and the total payments market,
with further growth expected following the launches of varying mobile payment solutions,
including Apple Pay. Fast and one-touch checkout is a trend on the global online and mobile
payment market, with one-touch solutions released by Amazon, PayPal and Apple Pay. Another
trend is large payment companies preparing to separate from their E-Commerce parent
companies. EBay announced plans to spin off PayPal, while Alibaba revealed that it will let Alipay
go public after Alibaba’s own IPO. The players that have intensified their efforts on the
payments markets in 2014 are social networks and messengers, with Twitter, Facebook and
Snapchat launching peer-to-peer payments.
The world’s third largest region by B2C E-Commerce sales shows wide diversity in terms of
payment methods used in online shopping. While non-cash payment methods, especially credit
cards, dominate in the Western sub-region, cash on delivery and various alternative methods
are most used in Eastern European countries. Both sub-regions show potential for mobile
payments growth.
Europe’s largest online market, the UK, was dominated by credit and debit cards in terms of
payment methods in 2014, while a quarter of online shoppers dropped the purchasing process if
their preferred payment method in not offered. In Germany, invoice remained the leading
payment method, while PayPal increased its share. The payment method used the most by
online shoppers in France was “Bank Card” at the beginning of 2014, followed by “Online
Payment Service”.
In Russia, while cash remained the most used payment method in online shopping, half of
Internet users already have experience with online payments and a significant share plans to do
so more. In Hungary, Romania and Belarus, cash on delivery was likewise the most used
method. However, there are also exemptions to this trend in Eastern Europe: in Turkey card
payment dominated and grew rapidly in 2014.
Key Findings

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1. MANAGEMENT SUMMARY
2. GLOBAL DEVELOPMENTS
 Online and Mobile Payment Trends and News about Players, H2 2014
 Online Payment Overview and Trends, H1 2014
 Value of Digital Payments, in USD trillion, 2014e & 2019f
 Value of B2C E-Commerce Payment Transactions, by Method, in USD billion, and in % CAGR, 2012 &
2017f
 Number of B2C E-Commerce Payment Transactions, in billions, 2011 - 2015f
 Number of Mobile Payment Transactions, by Bank and Non-Bank, in billions, 2011 - 2015f
 Value of Mobile Payments, in USD billion, 2013 & 2014f
 Mobile Wallet Market Value, in USD billion, 2012 & 2018f
 Number of NFC Payment Users, in millions, 2014e & 2019f
 Share of Consumers who Used Mobile Payment In-Store or in Online Shopping, by Selected Countries,
2014e
 Breakdown of Mobile Wallet Usage and Attitude Among Users in Advanced Markets, in % of
Respondents, 3 Months to March 2014
 Major Concerns about Online Shopping, in % of Online Shoppers, May 2014
 Reasons for Not Shopping Online, in % of Consumers who Do Not Shop Online, 2012 & 2013
 Share of Consumers who Do Not Shop Online Because of Lack of Trust to Online Payment Methods, by
Selected Countries, in %, 2013
 Payment-Related Reasons for Not Shopping Online More Often, Compared to Other Reasons, in % of
Online Shoppers Who Buy Online Less than Once a Month, by Selected Countries, September 2013
 Payment Methods Perceived to be Safest, incl. Online, in % of Consumers, by Age Group, June 2014
3. EUROPE
3.1. REGIONAL
 Breakdown of Payment Methods Most Preferred in B2C E-Commerce, in % of Online Shoppers, by
Selected Countries and Sub-Regions, 2013
 Payment-Related Reasons for Not Shopping Online More Often, Compared to Other Reasons, in % of
Online Shoppers Who Buy Less than Once a Month, by Selected Countries, September 2013
 Share of Internet Users who are Concerned about Security of Online Payments in Online Banking and
Online Shopping in the EU, by Country, June 2013 & March 2012
Table of Contents (1 of 9)

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3.2.WESTERN EUROPE
3.2.1. UK
 Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, 2014
 Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, by Gender, 2014
 Popular Methods to Pay Online, in % of Consumers, August 2014
 Major Reasons for Abandoning Online Shopping Cart, in % of Consumers who Abandoned Online
Shopping Carts, August 2014
 Online Card Payment Fraud, in GBP million, by Fraud Against UK-Based Online Retailers and Overseas-
Based Online Retailers, 2012 & 2013e
 Mobile Payments Conducted, by Type, in % of Internet Users, by Age Group, 12 Month to July 2014
 Interest in Using Mobile Payments, in % of Internet Users Who Do Not Use Mobile Payments, by Age
Group, July 2014
 Number of Cards with Contactless Payment Functionality, in millions, December 2012, December 2013
& June 2014
 Number of Bank-Owned Terminals with Contactless Payment Functionality, in thousands, December
2012, December 2013 & June 2014
 Number and Value of Contactless Card Transactions, in GBP million and million transactions, by Debit
and Credit/Charge Card, and in % Growth, June 2014
3.2.2. GERMANY
 Breakdown of B2C E-Commerce Sales by Payment Methods, 2012 & 2013
 Breakdown of Interactive Retail Sales* by Payment Methods, in EUR million and in %, 2012 & 2013
 Breakdown of Payment Methods Used to Buy Digital Goods, in %, by Age Groups and Total, 2013
 Top 3 Most Used Payment Methods in B2C E-Commerce, in % of Online Shoppers, Compared to
Austria and Switzerland, 2013
 Preferred Payment Methods in B2C E-Commerce, in % of Online Shoppers, 2013
 Offered Payment Methods in B2C E-Commerce, in % of Online Shops, 2013
 Most Secure Payment Methods in B2C E-Commerce, in % of Online Shoppers, 2013
 Breakdown of the Importance of Factors in Online Shopping, Incl. Payment, in % of Online Shoppers,
January 2014
 Reasons for Abandoning Online Shopping Cart, in % of Internet Users, June 2014
 Usage of Additional Charges for Selected Payment Methods, in % of Online Merchants, 2012 - 2014

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3. EUROPE (cont.)
3.2. WESTERN EUROPE (cont.)
3.2.2. GERMANY (cont.)
 Perception of Payment Method Costs, in % of Online Merchants Offering the Method, June 2014
 Breakdown of Payment Method Processing, by Own Processing and Processing Through Payment
Service Provider, in % of Online Merchants Offering the Method, June 2014
 Usage of Payment Risk Check, by Payment Method and by External and Internal Risk Check, in % of
Online Merchants, June 2014
 Average Order Value, by Payment Method, in EUR, June 2014
 Used Payment Methods in M-Commerce, in % of Mobile Shoppers, 2013
 Most Important Factors in M-Commerce, incl. Mobile Payment Security, in % of Online Shoppers, 2013
 Number of Mobile Payment Users, in thousands, 2014e & 2020f
 Breakdown of Mobile Payment App Usage, by Current Usage and Potential Usage, in % of Internet
Users, June 2014
 Breakdown of NFC Payment Usage, by Current Usage and Potential Usage, in % of Internet Users,
June 2014
3.2.3. FRANCE
 Payment Methods Most Used in B2C E-Commerce, in % of Online Shoppers, Q1 2014
 Value of Card Fraud in Domestic E-Commerce Transactions, in EUR million, and Fraud Rate, in % of
Transactions, 2009 – 2013
 Share of 3D Secure Transactions on Total Online Card Payments, in %, April 2011 - April 2014
 Number of Retail Stores with Contactless Payment Terminals, in thousands, and in % Penetration
Rate, March 2014 - September 2014
 Number of Cards with Contactless Payment Functionality, in millions, and in % Penetration Rate,
March 2014 - September 2014
 Share of Consumers Who Made Payments with Mobile Phone in Store, in %, September 2014
 Interest in Making In-Store Payments with Mobile Phone in the Future, in % of Smartphone Owners
Who Have Not Made Payments with Mobile Phone in Store, in %, September 2014
 Places for Perspective Usage of Mobile Payments, in % Smartphone Users who Have not Made Mobile
Payments in Store, September 2014

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3. EUROPE (cont.)
3.2.4. SPAIN
 Breakdown of B2C E-Commerce Purchases, by Selected Payment Methods, in %, 2014e
 Most Used Payment Methods in B2C E-Commerce, in % of Online Shoppers, 2012 & 2013
 Payment Systems in B2C E-Commerce, in % of Online Merchants, February 2014
 Reason for Abandoning Mobile Shopping Cart, in % of Mobile Shoppers, July 2014
 Breakdown of Intention to Use Mobile Payments, in % of Consumers, July 2014
3.2.5. ITALY
 Breakdown of B2C E-Commerce Sales, by Payment Methods, in %, 2012 - 2014f
 Value of B2C E-Commerce Payments, by Credit Card and Others, in EUR million, August 2013 - August
2014
 Number of Cards and POS with Contactless Payment Functionality, in thousands, 2013
 Breakdown of Attitude to Mobile Proximity Payment, in % of Mobile Internet Users, 2014e
 Breakdown of Attitude to Mobile Wallet, in % of Mobile Internet Users, 2014e
 Breakdown of Most Trusted Providers of Mobile Wallet, in % of Mobile Internet Users who Are
Interested in Using Mobile Wallets, 2014e
3.2.6. NETHERLANDS
 Breakdown of B2C E-Commerce Payments, by Payment Method, in %, H1 2014
 Breakdown of B2C E-Commerce Payments by Method, by Shopping Channel, in %, H1 2014
 Breakdown of B2C E-Commerce Transactions by Payment Methods, in %, 2012/2013
3.2.7. BELGIUM
 Payment Methods Offered in B2C E-Commerce, in % of Online Merchants, 2012 & 2013
 Payment Methods Offered in M-Commerce via Smartphones, in % of M-Commerce Merchants, 2013

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3. EUROPE (cont.)
3.2.8. SWEDEN
 Breakdown of Preferred Payment Methods in B2C E-Commerce, in % of Online Shoppers, January
2014
 Breakdown of the Preferred Payment Methods in B2C E-Commerce and M-Commerce, in %, Q3 2013
 Breakdown of the Preferred Payment Methods in B2C E-Commerce, in % of Online Shoppers, Q3 2012
& Q4 2013
3.2.9. DENMARK
2014
 Breakdown of the Last B2C E-Commerce Purchase by Payment Methods, in % of Online Shoppers,
2013
 Breakdown of Credit/Debit Card Payment for the Last B2C E-Commerce Purchase, by Card Brands, in
%, 2013
3.2.10. FINLAND
2014
3.2.11. NORWAY
2014

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3. EUROPE (cont.)
3.2.12. SWITZERLAND
Users, June 2014
June 2014
3.2.13. AUSTRIA
 Breakdown of Preferred Payment Methods in B2C E-Commerce, in % of Online Shoppers, 2006 & 2013
Users, June 2014
June 2014
3.3. EASTERN EUROPE
3.3.1. RUSSIA
 Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, by Gender and Location, 2013
 Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, 2010 – 2013

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3. EUROPE (cont.)
3.3. EASTERN EUROPE (cont.)
3.3.1. RUSSIA (cont.)
 Breakdown of Usage of Online Payment, by Frequency, and Breakdown of Intention to Use Online
Payment in the Future, in % of Internet Users, February 2014
 Purposes of Using Online Payment, in % of Online Payment Users, 12 Months to February 2014
 Knowledge and Usage of Non-Cash Payment Methods, incl. Online, in % of Internet Users in Large
Cities, Ranked by Usage, April 2014
 Knowledge and Usage of E-Wallet Services, incl. Online, in % of Internet Users in Large Cities, Ranked
by Usage, April 2014
 Share of Attempted Fraud Transactions in E-Commerce, by Sector, 2013
 The Share of Actual Fraudulent Transactions on E-Commerce Payments with Cards, 2013
 Breakdown of Online Fraud Losses, by Fraud Type, in % and in USD million, 2011 & 2012
 Devices Used to Make Online Payment, in % of Online Payment Users, 12 Months to February 2014
 Penetration of Users Paying Online via Mobile Devices, by Age Group and Gender, in % of Online
Payment Users in the Relevant Group, 12 Months to February 2014
 Penetration of Users Paying Online via Mobile Devices, by Household Income and City Size,
 in % of Online Payment Users in the Relevant Group, 12 Months to February 2014
 Purposes of Making Online Payments via Mobile Devices, by Rank, 12 Months to February 2014
3.3.2. TURKEY
 Breakdown of Most Used Payment Methods in B2C E-Commerce, in % of Online Shoppers, 2012
 Number and Value of Domestic E-Commerce Transactions with Cards, in millions and in TRY billion, Q1
2012 - Q3 2014
 Number and Value of Cross-Border E-Commerce Transactions with Cards, in millions and in TRY
million, Q1 2012 - Q3 2014
 Major Payment Methods Used in B2C E-Commerce, by Rank, 2014e

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3. EUROPE (cont.)
3.3.3. POLAND
 Breakdown of Payment Methods Most Used in B2C E-Commerce, in % of Online Shoppers, March 2014
3.3.4. GREECE
 Payment Methods Most Offered in B2C E-Commerce, in % of Online Shops, H1 2014
3.3.5. CZECH REPUBLIC
 Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, by Gender and Age Group, Q2
2013
 Breakdown of Online Bank Card Payments, by E-Commerce Categories, in %, by Transaction Value
and Volume, 2013
3.3.6. HUNGARY
 Payment Methods Preferred in B2C E-Commerce, in % of Online Shoppers, May 2014
 Value and Number of Online Payment Transactions with Cards, in HUF million and in million
Transactions, by Cards Issued in the Country and Outside the Country, H1 2010 - H1 2014
 Value and Number of Contactless Payment Transactions with Cards, in HUF million and in million
Transactions, by Cards Issued in the Country and Outside the Country, H1 2012 - H1 2014

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3. EUROPE (cont.)
3.3.7. ROMANIA
 Breakdown of Payment Methods Used in B2C E-Commerce, in %, 2013
 Number of Online Credit Card Payments for Products and Services, in millions, 2012 & 2013
3.3.8. BELARUS
 Payment Methods Most Used in B2C E-Commerce, in % of Online Shoppers, March 2014
3.3.9. SLOVENIA
 Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, 12 Months to March 2014
3.3.10. ESTONIA
 Value and Number of Domestic B2C E-Commerce Card Transactions, by Debit and Credit Cards and
Total, in EUR million and in thousands, Q1 2013 - Q3 2014
 Value and Number of Cross-Border B2C E-Commerce Card Transactions, by Debit and Credit Cards
and Total, in EUR million and in thousands, Q1 2013 - Q3 2014

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Samples

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General Methodology of our Market Reports:
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Methodology for our Europe Online Payment: Full Year report:
 This report covers the online payment market. It takes into account a wide definition of online
payment, including mobile payment.
 The report starts with a global chapter, whether worldwide trends in development of online payment
methods were covered.
 Regional data was presented first, while the countries were included in the order of descending B2C
E-Commerce sales.
 All major countries in the region were covered, while data availability varied across the markets.
 Depending on data availability, the following types of market information were included: the most
used and most offered payment methods in B2C E-Commerce, online and mobile payment trends,
number and volume of online and mobile payment transactions, information about online and mobile
payment users. For the leading countries, also online and mobile payment trends and news about
major players, such as payment providers, banks, and retailers were included.
 The report includes data mostly published during the previous year (2014). The exact date of
publication of the source is stated on each chart. The time period which the data refers to differs by
source.
Methodology

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Frequently Asked Questions

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Travis Witteveen
Chief Operating Officer – Markets and Operations
Avira GmbH: Leading European Software Company
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Internet, Consulting, Retail, Finance and Other Companies
Internet
 Google
 Amazon
 eBay
 Avira
 Skype
 Digital River
 First Data
 Citrix Online
 Wirecard
 1 & 1
 Skrill / Moneybookers
 Deutsche Telekom
 CyberSource
 bwin Interactive Entertainment
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Consulting
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Finance
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 Citigroup
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Retail
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 Costco
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Other
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 Xerox
Quotes of our Customers
Selected References

- 17 -
Report Publication Date Price (excl. VAT)*
Global Online Payment Methods: Full Year 2014 March 2015 € 3,950
Asia-Pacific Online Payment Methods: Full Year 2014 March 2015 € 950
North America Online Payment Methods: Full Year 2014 March 2015 € 950
Latin America Online Payment Methods: Full Year 2014 March 2015 € 950
Middle East B2C E-Commerce Market 2015 March 2015 € 1,950
MENA B2C E-Commerce Market 2015 March 2015 € 2,450
UAE B2C E-Commerce Market 2015 March 2015 € 750
Africa B2C E-Commerce Market 2015 February 2015 € 1,750
Sub-Saharan Africa B2C E-Commerce Market 2015 February 2015 € 1,250
North Africa B2C E-Commerce Market 2015 February 2015 € 450
South Africa B2C E-Commerce Market 2015 February 2015 € 750
Brazil B2C E-Commerce Market 2014 December 2014 € 950
Latin America B2C E-Commerce Market 2014 December 2014 € 2,450
Eastern Europe B2C E-Commerce Market 2014 October 2014 € 1,950**
Russia B2C E-Commerce Market 2014 October 2014 € 950
Asia-Pacific B2C E-Commerce Market 2014 August 2014 € 3,950**
South East Asia B2C E-Commerce Market 2014 July 2014 € 2,950**
China B2C E-Commerce Market 2014 June 2014 € 750**
Global Clothing B2C E-Commerce Market 2015 January 2015 € 3,450
Global Online Payment Methods: Second Half 2014 December 2014 € 2,950**
Global Online Payment Methods: First Half 2014 May 2014 € 1,950**
Global Mobile Payment Methods 2014 December 2014 € 3,450
Global B2C E-Commerce Delivery 2014 May 2014 € 2,950**
Global Cross-Border B2C E-Commerce 2014 April 2014 € 2,950**
Global M-Commerce 2014: Smartphones & Tablets March 2014 € 750**
*Single User License
**Reflects Discounted Price
Report Planned Date Price (excl. VAT)
Global M-Commerce 2015: Smartphones & Tablets March 2015 € 1,950
Selected Published Reports
Future Reports

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Product Brochure: Europe Online Payment Methods: Full Year 2014

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Product Brochure: Europe Online Payment Methods: Full Year 2014