Brochure & Order Form_Canada B2C E-Commerce Report 2012_by yStats.com

Canada B2C E-Commerce Report 2012

March 2012

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RESEARCH ON INTERNATIONAL MARKETS
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March 2012

Publication Date
March 2012
Language
English
Format
PDF & PowerPoint
Number of Pages/Charts
42
Covered Countries
Canada

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Key Findings
Covering Trends, Sales, Shares, Products, Users/Shoppers and Players
• Due to high costs and missing competition, only slightly more than 80% of Canadians had ever shopped on-
line as of 2011, less than the global average and countries like Japan, the UK, South Korea and Germany.
• Strong increases for B2C E-Commerce sales in Canada are forecasted until 2015.
• The most purchased product categories of online shoppers in Canada in 2010 were “Travel Arrangements”,
“Tickets for Entertainment Events” and “Books, Magazines and Online Newspapers”.
• The number of Internet users in Canada in 2010 was slightly higher than 20 million, of which most lived in
the Ontario region.
• Amazon was the most popular online shopping site in Canada in 2011. Further popular B2C E-Commerce
players are Apple, Best Buy and Wal-Mart.

Company and Product Information
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Table of Contents
1. Management Summary 5. Products

2. Trends • Types of Goods ordered Online in Canada, in % of
Online Shoppers, 2010
• Internet and B2C E-Commerce Trends in Canada,
• Top 15 Gaining Site Categories in Canada, by %
2010
Change in unique Visitors, Q4 2009 vs. Q4 2010
• B2C E-Commerce Forecast in Canada, 2011
• Online Shopping in Canada and Consumers ever
shopped Online, in selected Countries, in %, 2011
• Number and Value of Online Orders in Canada, in 6. Users / Shoppers
%, millions and CAD million 2010
• Internet Users and their Percentage of Country
• Online Activities of Internet Users in Canada, in %,
Population in Canada, 2005, 2007, 2009 & 2010
2010
• Internet Users by Region, in Canada, in %, 2010
• Sources used for Researching Purchases in
• Breakdown of Internet Users in Canada by Region,
Canada, in %, September 2011
in %, in Q4 2010
• Mobile Phone Users in Canada by Kind of Mobile
• Breakdown of Internet Users by Household
Phone, in %, in 2010
Income, in Canada, in %, Q4 2010
• Mobile Content Usage of Smartphone Users in
• Fixed Broadband Subscribers in Canada, in Total
Canada, in %, September 2011
(millions) and per 100 Inhabitants, compared to
• Mobile Retail App Types that Canadian Students
Germany, USA and the OECD Total, 2006-2011
are interested in or have downloaded, in %,
• Fixed Broadband Subscribers in Canada, by Access
September 2011
Technology compared to the OECD Average in %,
• Online Video Consumption in Canada, by Age

2011
Segment in Average Hours per Viewer and Average
• Share of Online Shoppers on Internet Users in
Videos per Viewer, Q4 2010
Canada, in %, in 2010

3. Sales 7. Players

• B2C E-Commerce Sales in Canada, in CAD billion, • Top Online Shopping Sites in Canada, in % of
2010-2015f Internet Users, November 2011
• Facts about Amazon.ca
• Facts about Apple.ca
• Facts about Bestbuy.ca
• Facts about Walmart.ca
4. Shares
• Facts about Canadiantire.ca
• Share of B2C E-Commerce Sales on Retail Sales in • Facts about Ebay.ca
Canada, in %, 2010-2015f



Samples


Trends Sales Shares Products Users / Shoppers Players

55% of online shoppers in Canada purchased “Travel Arrangements”
online in 2010, followed by “Tickets for Entertainment Events” (48%).
Types of Goods ordered Online in Canada, in % of Online Shoppers, 2010
Travel Arrangements 55%
Tickets for Entertainment Events 48%
Books, Magazines, Online Newspapers 40%
Clothing, Jewellery or Accessories 36%
Membership or Registration Fees 32%
Music 30%
Software 23%
Consumer Electronics 22%
Videos or DVDs 20%
Toys and Games 19%
Photographic Services 16%
Computer Hardware 15%
Gift Certificates or Gift Cards 15%
Other Health or Beauty Products 12%
House Wares 12%
Sports Equipment 11%
Food or Beverages 11%
Home Improvement or Gardening Supplies 7%
Presciption Drugs or Products 3%
Other 16%

0% 10% 20% 30% 40% 50% 60%
Source: Statistics Canada, October 2011

24


Trends Sales Shares Products Users / Shoppers Players

Bestbuy.ca was one of the major B2C E-Commerce players in Canada
with 1.6 million unique visitors in January 2012.
Facts about Bestbuy.ca
Name of Company Bestbuy.ca

Homepage www.bestbuy.ca

Unique Visitors
1.6 million (January 2012)
(Users)

Reach, in % 5.7 % (January 2012)

Vertical
Retailer
Integration

Type of Mail-
Multichannel Retailer
Order Provider
Consumer Electronics, Computers, Entertainment
Product Range
Software
− Starting in November 2011, Bestbuy.ca commenced
its online streaming video service, CinemaNow,
offering video purchase or rent.
− The second version of the free Bestbuy.ca iPhone
News app has been launched in May 2011. It has become
one of the most downloaded free iPhone apps in the
Canadian App Store, at approx. 200 thousand
downloads.

Source: Company homepages, business reports, business and company databases, journals, company registries, news portals, industry and trade associations

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