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1. South Korea B2C E-Commerce Report 2010
April 2010
Provided by
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts – you make the decisions
April 2010
Publication Date
April 2010
Language
English
Format
PDF & PowerPoint
Number of Pages/Charts
35
Covered Countries
South Korea
Price
€1,450 (excl. VAT)
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2. South Korea B2C E-Commerce Report 2010
Key Findings
Covering Trends, Sales, Shares, Products, Users/Shoppers and Players
• The number of South Korean Internet users grew (+10%) from 27 million in September 2008 to 29 million
in September 2009.
• E-Commerce growth in South Korea is higher than expected - projected to reach approximately USD 17
billion in 2009.
• “Clothes/Fashion Products” accounted for 17% of total B2C E-Commerce sales in 2008, followed by “Travel
Arrangements” (16%).
• The number of Internet users in South Korea reached 36 million in 2009, accounting for 74% of the
total population.
• The major E-Commerce players in South Korea are GS Homeshopping, CJ Homeshopping and Hyundai
Homeshopping.
Company and Product Information
About our Reports
Market reports by yStats.com inform top managers about recent market trends and assist with
strategic company decisions
A list of advantages
• yStats.com provides secondary market research: By using various sources of information we ensure
maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of
the market situation.
• The analyses, statistical reports and forecasts are only based on reliable sources including national and
international statistical offices, industry and trade associations, business reports, business and company
databases, journals, company registries and news portals.
• Our international employees research and filter all sources and translate relevant information into English.
This ensures that the content of the original studies is correctly interpreted.
• yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board
presentations or be individually adapted.
• If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request.
About yStats.com
• Founded in 2005, yStats.com is committed to research of objective, demand-based and up-to-date data on
markets and competitors for top managers from various industries including retail, home shopping,
e-commerce, telecommunications, logistics and energy.
• Headquartered in Hamburg, Germany, the firm is a specialist for secondary research with a strong
international focus.
• Major clients include Otto Group, Wirecard, Credit Suisse, Deloitte, Red Bull, Beiersdorf and Deutsche Post.
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Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com
Germany

3. South Korea B2C E-Commerce Report 2010
Table of Contents
1. Trends 5. Users / Shoppers
• Asia Pacific Region and Individual Country Growth • Development of Internet Users and its Percentage
by unique Visitors including South Korea, Sept of Country Population in South Korea, 2008-2013f
2008-Sept 2009 • Total Broadband Subscribers in South Korea, com-
• Top Search and Internet Properties in South Korea, pared to Germany, USA and the OECD, 2003-June
April 2009 2008
• Current Trends in South Korean Online Shopping • Total Broadband Subscribers per 100 Inhabitants
• Influence of Customers’ Reviews on Online Shop- in South Korea, compared to Germany, USA and
ping in South Korea the OECD Average, 2003-June 2008
• M-Commerce Trends in South Korea • Broadband Subscribers in South Korea by Access
Technology, compared to the OECD Average, in %,
June 2008
• Internet Shoppers in South Korea and selected
Asian-Pacific Countries, in % of Internet Users,
Q2 2008 vs. Q2 2009
2. Sales
• South Korean Retail Sales, in KRW trillion, 2008 &
2012f
• South Korean Home-Shopping Sales by Category,
includes B2C E-Commerce Sales, 2008-2012f
6. Players
• Leading B2C E-Commerce Players in South Korea;
by Assortments
3. Shares • Leading B2C E-Commerce Players in South Korea;
by Unique Visitors and Audience Reach, February
• B2C E-Commerce Share of Total Retail Sales and 2010
Home-Shopping Sales in South Korea, 2008 • Leading B2C E-Commerce Players in South Korea;
based on gross Sales (excl. VAT), in KRW billion,
2008
• Facts about Interpark.co.kr
• Facts about GSShop.com
• Facts about CJMall.com
4. Products
• News about GMarket.co.kr
• B2C E-Commerce in South Korea by Products, in
KRW billion and in %, 2007-2008 and Q4 2008-Q2
2009
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4. South Korea B2C E-Commerce Report 2010
Samples
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts – you make the decisions
Trends Sales Shares Products Users / Shoppers Players
The number of South Korean Internet users grew (+10%) from 27
million in September 2008 to 29 million in September 2009.
Asia Pacific Region and Individual Country Growth by unique Visitors incl. South Korea, Sept 2008-Sept 2009
Total Unique Visitors (000)
Sep-2008 Sep-2009 % Change In September 2009, the Internet population in the
Asia-Pacific region reached 484 million visitors age
Asia Pacific 396,000 484,245 22 15+ that accessed the Internet from a home or work
China 168,258
168 258 220,834
220 834 31 location, an increase of 22 percent from the previous
p p
year. With nearly half a billion people online, the
Japan 57,933 68,319 18 region now accounts for 41 percent of the total 1.2
India 30,719 35,810 17 billion person global Internet audience.
South Korea 26,656 29,197 10 China, home to the largest Internet population in the
world, experienced a 31-percent increase to 220.8
Australia 11,369 12,746 12
million, making it the fastest-growing Internet country
Taiwan 10,619 12,060 14 in the region.
y
Malaysia 8,680
, 9,401
, 8 Japan saw its online population surge 18 percent to
Hong Kong 3,762 3,939 5 68.3 million, while India climbed 17 percent to 35.8
million users.
Singapore 2,388 2,725 14
New Zealand 2,277 2,618 15
Note: Total Asia Pacific Internet Audience (Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs), Age 15+ - Home & Work Locations
Source: comScore World Metrix, September 2009
5
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts – you make the decisions
Trends Sales Shares Products Users / Shoppers Players
CJO Shopping, formerly CJ Homeshopping, is a multi-channel retailer
with Internet sales of KRW 18 billion in the third quarter of 2009.
Facts about CJmall.com
Name of Company CJO Shopping / CJ Homeshopping
Homepage www.cjmall.com
Shareholder/Owner Mirae Asset Investment Management Co., Ltd. (more than 12% of shares)
Vertical Integration Retailer
Business Model Multi-Category Retailer
Clothing, apparel, cosmetics, sporting goods, furniture, household
Product Range
products and various other products
Revenue/Financials Internet sales of KRW 17.8 billion in Q3 2009
• CJ O SHOPPING Co.,Ltd, formerly CJ Home Shopping, is a Korea-
based company engaged in the television (TV) home shopping, catalog
sales and Internet shopping mall businesses.
• The Company provides approximately 300 thousand types of products,
which include men's and women's apparel, shoes, cosmetics, sport
products, furniture, household products and food products through a
Others cable television home shopping network, mail orders and Internet
(www.cjmall.com).
• The Company also operates Dongbang CJ in Shanghai, China. On
June 25, 2009, the Company liquidated its subsidiary, Broadband
Solutions, Inc.
• CJO’s T-Commerce offers a variety of services, for example Digital TV
and CJ tMall.
Source: Trade Press, Company Research
33
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