10. WHY ANALYTICS? Not analyzing your web analytics data is like not looking at your financial books. “If you cannot measure it you cannot improve it” William Thomson
37. FOCUS ON GOALS & CONVERSION Your Site: E-Commerce Lead Generation Content/Publishing Support
38. FOCUS ON GOALS & CONVERSION Goals by website type: Commerce Objective:Get customers to buy directly online. Lead Generation Objective:Get visitors to submit their contact information so that the company’s sales force can contact them Content Objective:Get the customer to return (content sites revolve around the advertising business model) Support/Self Service Objective:Provide customers with the ability to find the answers they need regarding their products
39. FOCUS ON GOALS & CONVERSION Your Analytics goals & conversions: Shopping Carts Form submission Subscription Downloads Emails sent
46. GOOGLE ANALYTICS ACCOUNT SETUP Login to Google Analytics with your Google Account Create a Google Analytics account Register your website Get the Google Analytics code http://www.google.com/analytics
47. GOOGLE ANALYTICS ACCOUNT SETUP Put the code on EVERY PAGE Place just before the end of </body> tag of the page Better to use with templates Better to use with CMS