A pecha kucha presentation I gave recently at a seminar about the need for companies to differentiate by adopting the idea value driven innovation vs. the old product driven innovation thinking.

1. OPMENT!
DEV EL
T PR ODUCT
TE! F ORGE
INN OVA

2. TOBIAS DAHLBERG
www.tobiasdahlberg.com
WONDER HELSINKI
www.wonderhelsinki.com
WONDER HELSINKI

3. A TIM E OF
LIVIN G IN
WE A RE HAN GE.
TION AL C
EXCEP
SO URCES...
TURAL RE
C RISIS. NA
I NANCIAL
POPUL ATION. F
G
LU ES. AGIN
M. NEW VA
NEW CAPITALIS

4. APT TO A
RN T O AD
M UST LEA RLD
PAN IES GIN G WO
COM LY C HAN
CO NST ANT
“KODAK LOST
ITS MOMENT”
R . I . P.
1880-2011
WONDER INNOVATION

5. MP ETITIO N
N TO CO
BO ILS DOW
IT ALL
HANGE TODAY
PEED OF C INABLE
TED, BU T THE S N IS NO T SUSTA
COMPE OVATIO
ALWAYS CT DRI VEN INN
MPANI ES HAVE . PRODU
CO YTHING
CHANG ES EVER

6. G YO UH AVE
EVERYT HIN NT!
QU ESTION MA NAG ME
ABO UT
L EAR NED
. SINESS
LEVEL S OF BU
IVITY TO ALL
& CREAT
PPLY DESIGN
A
WONDER INNOVATION

7. TAG E=
E ADVAN
M PET ITIV RE.
CO E CU LTU
CO RPO RAT
in com panies
son to invest
e only rea eir abi lity to
ce of p rofit, th novate and th
“The o n ly sour eir abi li ty to in Immelt, G
E
the fu tu re is th ifferen tiate”
Jeffer y
in d
WONDER INNOVATION

8. NTIT ION
OF DIFF ERE
E ST RAT EGY to be
TH e fir m seeks
ereby t he th imen sions
rateg y wh ng so me d
“a st i ndust r y alo orter
rent in its alue” M. P
diffe stom ers v
t hat cu
WONDER INNOVATION

9. E BEST.
TE TOB E TH
’T CO MPE NIQUE!
DON TO B EU
CO MP ETE
WONDER INNOVATION

10. PRO DU CT
E ER AO F“ E.
TH T” IS G ON
ELO PM EN
DEV
ED R IV EN
TER “VALU
EN IO N ”.
IN NO VAT
WONDER INNOVATION

11. WH AT YOUR
E IS NOT
T YOU MAK YS.
W HA
STO ME R BU
CU
ROVIDE. .
E THEY P M. ETC..
HE VALU
EY BUY T HEY BUY FREEDO
UCTS, TH BILITY. T
UY PROD O
DON’T B Y BUY M
PEOPLE ARS. THE
’T BUY C
PEO PLE DON
WONDER INNOVATION

12. RODUCT
IN T HE P
LUE IS NOT
TH E VA
ALUE IS ALWAYS
VALUE. V H VALUE!
GIVES IT ART WIT
NTIL SO MEONE UCT? ST
IS WORT
HLESS U HE PROD
T WITH T
ADIAMOND HY STAR
VE. SO W
SUBJECTI
WONDER INNOVATION

13. Our Value Menu
***
Functional value
What it does
e.g. energizing me
Emotional value
el
How it makes you fe
e.g. Nostalgia
Symbolic value
ou
What it says about y
e.g. “I am creative”
Social value
The greater benefit
IX.
closer
UE M
e.g. Bringing people
*** UE VAL
ATE AU NIQ
CRE
WONDER INNOVATION

14. DRINKING
FARMING PREPARING
LOGISTICS
VALUE
E COSYSTEM SERVING,REAL.LIFE
N BE
VALU E CA
MANUFACTURING Y ABOUT HOW
BRO ADL LIVE RED.
TH INK D AN D DE
CR ATE
E BRANDING+PACKAGING SERVING,ONLINE
SELLING

15. EYOND THE
VAL UE B
ATE NEW
IN NOV RODUCT
P
PAIR BO UGHT.
RITY FO R EVERY
CHA
IR OF SHOES TO
TO MS G IVES A PA

16. EW MEA NING
CAN M EAN N
NNOVATION
EXAMPLE: I
NEW VALUE.
EATING
LY AB OUT CR
ATION IS SIMP
INNOV

17. UCT ION
O LD P ROD LUE
EVIV ING NEW VA
R PR O VIDE
THO DS CAN
ME
G OLD
TH SO METHIN
CAN START WI
OVATIO N
DOXICA LLY, INN
PARA
WONDER HELSINKI

18. SUCCESS
CEI PE F OR
A RE
CREATE UNIQUE VALUE
PROMISES.
DESIGN NEW VALUE
DELIVER ON PROMISES
BY INTERGRATING
BY DOING THINGS
INTERNAL FUNCTIONS.
DIFFERENTLY.
EXPLORE FOR NEW VALUE
CREATION
OPPORTUNITIES.
WONDER HELSINKI

19. ELSINK I.COM
W.WONDERH
WW
Wonder creates business transformation
through branding and innovation.
WONDER HELSINKI