The document is a presentation by Barbara Rozgonyi on using social media to boost tiny budgets. It discusses super hero traits that make social media effective like having powers, a moral code, and a secret identity. It then outlines the WIRED system for using social media, which stands for World, Integrate, Relate, Equate, and Deliver. Finally, it provides action steps for each part of the WIRED system to help organizations achieve powerful results from social media.

1. Super Hero Social Media
How to Rescue Tiny Budgets
with POWerful! Results
“Soaring to New Heights Conference”
Illinois Park and Recreation Association
Illinois Association of Park Districts
Presented By Barbara Rozgonyi,
CEO of CoryWest Media LLC
wiredPRworks.com
copyright 2013 Barbara Rozgonyi
wiredPRworks.com

2. What did you have for dinner?
copyright 2013 Barbara Rozgonyi
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3. Change it Up
Source: Tim and Kris Hallbomnlpca.com
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4. Super Hero Traits
• Extraordinary powers and abilities, relevant
skills or advanced equipment
• Strong moral code
• A motivation, such as a sense of responsibility
• A secret identity
• A distinctive costume
• A supporting cast of recurring characters
Source: Wikipedia, of course 
copyright 2013 Barbara Rozgonyi
wiredPRworks.com

5. copyright 2013 Barbara Rozgonyi
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6. Presentation Preview
Where You Are
Where You’re Going
How You’ll Get There
WIRED 2.0 action steps . . . Showcase
copyright 2013 Barbara Rozgonyi
wiredPRworks.com

7. WIRED System 2.0
o World
o Integrate
o Relate
o Equate
o Deliver
copyright 2013 Barbara Rozgonyi
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8. Where in the World is . . . ?
copyright 2013 Barbara Rozgonyi
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9. copyright 2013 Barbara Rozgonyi
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11. Infographic by Go-Gulf.com
copyright 2013 Barbara Rozgonyi
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12. Numbers Add Up
1B+ Facebook 150M Tumblr
500M Twitter 100M Instagram
500M Google+ 75M Yelp
200M LinkedIn 25M Pinterest
Source: http://budurl.com/smnumbers
copyright 2013 Barbara Rozgonyi
wiredPRworks.com

13. Source http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-detail.aspx
copyright 2013 Barbara Rozgonyi
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14. Listen
Keywords
#Hashtags
Topics
Talkers
Community
copyright 2013 Barbara Rozgonyi
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15. Social Media Means
copyright 2013 Barbara Rozgonyi
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16. Who’s Where Action Steps
① Research Keywords
② Identify top influencers
③ Turn on Google Alerts
copyright 2013 Barbara Rozgonyi
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17. Integrate
copyright 2013 Barbara Rozgonyi
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18. copyright 2013 Barbara Rozgonyi
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19. Align
VALUES
PURPOSE
COMMUNITY
MISSION
BUSINESS
SOCIAL
copyright 2013 Barbara Rozgonyi
wiredPRworks.com

20. Integrate Action Steps
① Identify areas to support
② Align with communications
③ Integrate social into everything
copyright 2013 Barbara Rozgonyi
wiredPRworks.com

21. Relate
copyright 2013 Barbara Rozgonyi
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22. Every Minute Every Day
Twitter 100,000 tweets
Facebook 684,478 updates
Google 2 million searches
YouTube 48 hrs of video goes live
App Store 47,000 apps downloaded
Instagram 3,600 photos shared
Commerce $272,000 in sales
Data Never Sleeps source Domo.com
copyright 2013 Barbara Rozgonyi
wiredPRworks.com

23. Routes
CONTENT DIRECTION
Site Internal
Blog External
Social Community
Apps
copyright 2013 Barbara Rozgonyi
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24. Relate Action Steps
① Track
② Trace
③ Take off
copyright 2013 Barbara Rozgonyi
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25. Equate
copyright 2013 Barbara Rozgonyi
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26. Measure
Time
Traffic
Sharing
Leads
Conversion
copyright 2013 Barbara Rozgonyi
wiredPRworks.com

27. Tools
copyright 2013 Barbara Rozgonyi
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28. Equate Action Steps
① Identify
② Measure
③ Calibrate
copyright 2013 Barbara Rozgonyi
wiredPRworks.com

29. Deliver
copyright 2013 Barbara Rozgonyi
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30. ROUTES FORMATS
Site Posts
Blog Images
Apps Icons
Networks Links
Forums Video
copyright 2013 Barbara Rozgonyi
wiredPRworks.com

31. POW!erful Results
• Content marketing plan
• Automated delivery
• Tightly targeted landings
• Community Interactions
• Super Hero Status
copyright 2013 Barbara Rozgonyi
wiredPRworks.com

32. Tools
copyright 2013 Barbara Rozgonyi
wiredPRworks.com

33. Design Action Steps
① Listen
② Craft
③ Convey
copyright 2013 Barbara Rozgonyi
wiredPRworks.com

34. SHOWCASE
“Okay, I start every day by hitting up Facebook,
Twitter, Tumblr and Instagram. Sometimes I
like to throw in LinkedIn, for the profession
shorties.” Tom Haverford
copyright 2013 Barbara Rozgonyi
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43. copyright 2013 Barbara Rozgonyi
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44. Presentation Review
Where You Are
Where You’re Going
How You’ll Get There
WIRED 2.0 action steps . . . Showcase
copyright 2013 Barbara Rozgonyi
wiredPRworks.com

45. Thank You! Let’s Connect!!
• Barbara Rozgonyi
• barbara@corywestmedia.com
• 630.207.7530 voice/text
• @wiredprworks
• http://linkedin.com/in/barbararozgonyi
copyright 2013 Barbara Rozgonyi
wiredPRworks.com