SlideShare ist ein Scribd-Unternehmen logo
1 von 8
Automotive Facebook Marketing
     And The Fake Likes




         http://wikimotive.com
Have you ever looked at your Facebook page and wondered how many
of your Likes were just worthless?
With fake accounts and other padding running rampant, can you really be
sure of how many people you’re really reaching?




                          http://wikimotive.com
• It’s hard to truly measure the impact of your automotive Facebook
 marketing when you’re reaching a bunch of fake accounts.
• Well, there’s good news on that front: Facebook is stepping up their
  efforts to block users who violate their terms of conduct, especially when
  it comes to Likes.
• Zuck and the gang want to focus on real users liking real brands.




                            http://wikimotive.com
Here’s what Facebook had to say about the move:
“A Like that doesn’t come from someone truly interested in connecting
with a Page benefits no one. Real identity, for both users and brands on
Facebook, is important to not only Facebook’s mission of helping the world
share, but also the need for people and customers to authentically connect
to the Pages they care about.




                           http://wikimotive.com
When a Page and fan connect on Facebook, we want to ensure that
connection involves a real person interested in hearing from a specific
Page and engaging with that brand’s content. As such, we have recently
increased our automated efforts to remove Likes on Pages that may have
been gained by means that violate our Facebook Terms.”




                          http://wikimotive.com
This shouldn’t have too big an effect on any one account.
• Facebook estimates that only about one percent of Likes are currently in
  violation.
• In reality, this is a positive thing for most businesses.
• While you might experience a slight dip in total Likes, you can rest
  assured that the remaining Likes are genuine people, and isn’t that the
  real goal anyway?




                           http://wikimotive.com
• Having trouble connecting even with your real fans?
• Need help boosting your engagement and interaction on your page?

Contact Wikimotive for a free evaluation of your social media strategy and
advice on how you can improve.




                           http://wikimotive.com
Contact Timothy Martell
                              Twitter     Facebook         Email




About Wikimotive
Wikimotive is dedicated to providing the latest automotive SEO, Social Media
Marketing, Facebook Marketing, Search Engine optimization techniques and online
marketing best practices and services. Wikimotive was conceptualized in 2009 and
founded the following year by its President, Timothy Martell. Beginning as a Search
Engine Optimization service focused on the automotive industry, Wikimotive has
grown quickly; now servicing numerous verticals and providing a broad range of digital
marketing services to its clients. Wikimotive’s mission is to provide comprehensive
digital marketing solutions to auto dealerships and businesses of all sizes.
Wikimotive’s slogan is, “No Contracts, No Commitments, Just Results.” At Wikimotive
we do not want to provide clients with only the expected results.

Weitere ähnliche Inhalte

Mehr von Wikimotive - A Digital Marketing Company (11)

Car Dealer SEO for 2012
Car Dealer SEO for 2012Car Dealer SEO for 2012
Car Dealer SEO for 2012
 
7 must-have Social Media Apps for Business
7 must-have Social Media Apps for Business7 must-have Social Media Apps for Business
7 must-have Social Media Apps for Business
 
Twitter for Personal and Business Goals
Twitter for Personal and Business Goals Twitter for Personal and Business Goals
Twitter for Personal and Business Goals
 
Nissan to place QR Codes on Window Stickers - Wikimotive
Nissan to place QR Codes on Window Stickers - WikimotiveNissan to place QR Codes on Window Stickers - Wikimotive
Nissan to place QR Codes on Window Stickers - Wikimotive
 
9 Social Media Guidelines For Auto Dealers
9 Social Media Guidelines For Auto Dealers9 Social Media Guidelines For Auto Dealers
9 Social Media Guidelines For Auto Dealers
 
3 Reasons Car Dealers Fail At Facebook Marketing
3 Reasons Car Dealers Fail At Facebook Marketing 3 Reasons Car Dealers Fail At Facebook Marketing
3 Reasons Car Dealers Fail At Facebook Marketing
 
7 Facebook Apps for Business
7 Facebook Apps for Business7 Facebook Apps for Business
7 Facebook Apps for Business
 
Benefits of Online Press Release
Benefits of Online Press Release Benefits of Online Press Release
Benefits of Online Press Release
 
Understanding Quality Score Optimization
Understanding Quality Score OptimizationUnderstanding Quality Score Optimization
Understanding Quality Score Optimization
 
Top 8 Uses of Blogs
Top 8 Uses of BlogsTop 8 Uses of Blogs
Top 8 Uses of Blogs
 
The Biggest Mistake Marketing Professionals Make With Social Media Marketing
The Biggest Mistake Marketing Professionals Make With Social Media MarketingThe Biggest Mistake Marketing Professionals Make With Social Media Marketing
The Biggest Mistake Marketing Professionals Make With Social Media Marketing
 

Kürzlich hochgeladen

Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxMerck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxLoriGlavin3
 
Story boards and shot lists for my a level piece
Story boards and shot lists for my a level pieceStory boards and shot lists for my a level piece
Story boards and shot lists for my a level piececharlottematthew16
 
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsSergiu Bodiu
 
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .Alan Dix
 
DSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningDSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningLars Bell
 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLScyllaDB
 
"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii SoldatenkoFwdays
 
Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Enterprise Knowledge
 
Powerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time ClashPowerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time Clashcharlottematthew16
 
H2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo Day
H2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo DayH2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo Day
H2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo DaySri Ambati
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebUiPathCommunity
 
Artificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxArtificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxhariprasad279825
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfAlex Barbosa Coqueiro
 
Commit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyCommit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyAlfredo García Lavilla
 
TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024Lonnie McRorey
 
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
 
SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024Lorenzo Miniero
 
Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Commit University
 
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024Stephanie Beckett
 

Kürzlich hochgeladen (20)

Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxMerck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
 
Story boards and shot lists for my a level piece
Story boards and shot lists for my a level pieceStory boards and shot lists for my a level piece
Story boards and shot lists for my a level piece
 
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platforms
 
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .
 
DSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningDSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine Tuning
 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQL
 
"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko
 
Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024
 
Powerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time ClashPowerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time Clash
 
H2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo Day
H2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo DayH2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo Day
H2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo Day
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio Web
 
Artificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxArtificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptx
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdf
 
Commit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyCommit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easy
 
TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024
 
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024
 
Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!
 
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024
 

Automotive Facebook Marketing And The Fake Likes

  • 1. Automotive Facebook Marketing And The Fake Likes http://wikimotive.com
  • 2. Have you ever looked at your Facebook page and wondered how many of your Likes were just worthless? With fake accounts and other padding running rampant, can you really be sure of how many people you’re really reaching? http://wikimotive.com
  • 3. • It’s hard to truly measure the impact of your automotive Facebook marketing when you’re reaching a bunch of fake accounts. • Well, there’s good news on that front: Facebook is stepping up their efforts to block users who violate their terms of conduct, especially when it comes to Likes. • Zuck and the gang want to focus on real users liking real brands. http://wikimotive.com
  • 4. Here’s what Facebook had to say about the move: “A Like that doesn’t come from someone truly interested in connecting with a Page benefits no one. Real identity, for both users and brands on Facebook, is important to not only Facebook’s mission of helping the world share, but also the need for people and customers to authentically connect to the Pages they care about. http://wikimotive.com
  • 5. When a Page and fan connect on Facebook, we want to ensure that connection involves a real person interested in hearing from a specific Page and engaging with that brand’s content. As such, we have recently increased our automated efforts to remove Likes on Pages that may have been gained by means that violate our Facebook Terms.” http://wikimotive.com
  • 6. This shouldn’t have too big an effect on any one account. • Facebook estimates that only about one percent of Likes are currently in violation. • In reality, this is a positive thing for most businesses. • While you might experience a slight dip in total Likes, you can rest assured that the remaining Likes are genuine people, and isn’t that the real goal anyway? http://wikimotive.com
  • 7. • Having trouble connecting even with your real fans? • Need help boosting your engagement and interaction on your page? Contact Wikimotive for a free evaluation of your social media strategy and advice on how you can improve. http://wikimotive.com
  • 8. Contact Timothy Martell Twitter Facebook Email About Wikimotive Wikimotive is dedicated to providing the latest automotive SEO, Social Media Marketing, Facebook Marketing, Search Engine optimization techniques and online marketing best practices and services. Wikimotive was conceptualized in 2009 and founded the following year by its President, Timothy Martell. Beginning as a Search Engine Optimization service focused on the automotive industry, Wikimotive has grown quickly; now servicing numerous verticals and providing a broad range of digital marketing services to its clients. Wikimotive’s mission is to provide comprehensive digital marketing solutions to auto dealerships and businesses of all sizes. Wikimotive’s slogan is, “No Contracts, No Commitments, Just Results.” At Wikimotive we do not want to provide clients with only the expected results.