The document discusses the rise of social media and its impact on brands. It notes that social media allows for more consumer participation and identity expression through tools. Brands must transform to support relationships and identity management in social networks. The future of social media is uncertain but it hints at something even larger than brands emerging to facilitate conversations online.

1. sociala medier
bigger than
brands?
IAB Grand One-seminarii, Helsinki, 2010-03-25
RichardGatarski.com

2. sociala medier takeaway

3. sociala medier amazing kids

4. sociala medier trends
number of blogs
facebook tools
social profiles
perplexed
adapps
money
xxdget
number
year

5. sociala medier (next) big thing(s)

6. sociala medier trip’s idea(s)
multimedia in business?
let consumers lead

7. sociala medier project natal

8. sociala medier who?
avatar of
Dr Grace Augustine

9. sociala medier around 1998

10. sociala medier augmented reality

11. sociala medier 2day
theconversationprism.com

12. sociala medier insights
clueless heard about experienced

13. sociala medier faq
should I do this (social) thing?

14. sociala medier udoit
www.idiomsbykids.com

15. sociala medier gnomedex 2005
CC 2.0, www.flickr.com/photos/penmachine/21506549

16. sociala medier being online
Connected
Swedish meeting model 2007
#????

17. sociala medier grand one 2010

18. sociala medier being (a)live

19. sociala medier hashtagging

20. sociala medier medium

21. sociala medier back channel fire

22. sociala medier hot issues

23. sociala medier danah boyd @ sxsw 2010
For the parents and educators in
the room [...] The worst thing you
can do is start a sentence with
"back in my day." Back in your day
doesn't matter. What does matter
is that you care and that you too
are trying to figure out how to
make sense of an ever-changing
environment

24. sociala medier e-methodology

25. sociala medier don dillman @ aapor 2002
My main memory of that experience
is going to meetings to face the
skeptical discussants […] how
doubtful they were that I could
collect accurate information on the
telephone

26. sociala medier why do it?

27. sociala medier leading question
who gives us meaning?

28. sociala medier cleaning up

29. sociala medier broadcast history
KDKA, Pittsburgh 1920

30. sociala medier broadcast history
William Procter & James Gamble, 1837 - Ma Perkins, 1933

31. sociala medier great idea
Philo Farnsworth with “Image Dissector” 1929

32. sociala medier post world war II

33. sociala medier a young wife

34. sociala medier creative genius
Sylvester L. "Pat" Weaver Jr., president of NBC, 1955

35. sociala medier tech lesson
it took
many
decades

36. sociala medier spinning industrial wheel
and we
got
brands
for end use of stuff

37. sociala medier The trend

38. sociala medier digital natives

39. sociala medier 40+ million, 200+ countries

40. sociala medier refocusing
social networks

41. sociala medier social soaps
Source: Steven Johnson (2006), Everything Bad is Good for You

42. sociala medier leveraging networks

43. sociala medier facebook avatars

44. sociala medier brand value
“linking value”
what the brand delivers in order to
support the social links in the tribe
Bernard Cova, 1993

45. sociala medier a different brand
brands transformed
to tools for
identity
& relationships
management

46. sociala medier they are (still) in it

47. sociala medier passion

48. sociala medier a taste of future

49. sociala medier

50. sociala medier fiskis5.se

51. sociala medier
blog.futurelab.net/2008/08/growing_up_assuming_you_can_pu.html

52. sociala medier going on
something
bigger than
brands!
but what?
u tell us…

53. sociala medier
converse?
www.weconverse.com