Course introduction for the MaRS Entrepreneurship 101 program.

1. Steps for Success for
Women in Technology
Recommended event:
Joanne Moretti, CA Canada
The Future of Enterprise Software
Join us for an insightful look at the future of enterprise software with Joanne Moretti, General
Manager, CA Canada. Joanne will be sharing her vision and views on the future of enterprise
software and what is driving the market. Joanne Moretti, who has doubled sales at CA since 2003,
will also highlight how the effective use of communication strategies helped to advance the business
agenda, inspire teams and successfully launch and sell software products and services in an
increasingly competitive market.
Date: Tuesday, October 10, 2006
Time: 8:15 a.m. - 10:00 a.m. (Breakfast included)
Location: MaRS Discovery District MaRS Centre Auditorium,
101 College St., Toronto, ON
Fee: $40 Members*
$50 Non-members*
$10 Students*
Special Promotion: Members introducing friends and colleagues can register at
the member rate of $40*
* plus GST
Register online at http://www.catawit.ca or by calling
Register:
Muriel Debroy at: 613-236-6650
This is the second Toronto Chapter event, following our successful launch in June 2006. CATA WIT
Forum is a new initiative of the Canadian Advanced Technology Alliance with the goal of helping
women in technology companies and women entrepreneurs advance in their careers and businesses
through mentoring, networking, professional development and advocacy.

2. Entrepreneurship 101

3. Definition
Entrepreneur:
a) the director or manager of a public
musical institution.
b) one who undertakes

4. We can’t create entrepreneurs – that desire
is something that has to come from you.
What we can do is to help give you the
tools that will help you harness and direct
your entrepreneurial drive.

5. Who are we?
• Dr. Tony Redpath, Business Advisor for MaRS
(www.marsdd.com), Managing Partner Primaxis
Technology Ventures Inc. (www.primaxis.com)
• Prof. Cynthia Goh, Professor of Chemistry,
founder of Axela Biosensors
(www.axelabiosensors.com) and Associate
Director of the Institute of Optical Sciences
• The MaRS team

6. Our Sponsors
Chris Sullivan Vice President
csullivan@idc.com
Jim McDermott Partner
jmcdermott@heenan.ca

7. Course Philosophy
• The course will follow a logical path
through various topics relevant to starting
a business
• The course is aimed at science /
engineering / medical researchers in a
university or hospital lab
• The course will be of much greater value
if you have a business case in mind

8. Three Threads
• 1) Lectures on specific topics (intellectual
property, marketing etc.)
• 2) Lectures from entrepreneurs telling their
story – Success Stories (tales from the
trenches)
• 3) Business case development +
mentoring - special classes, regular
after lecture sessions, etc.
– the UpStart competition

9. Course Outline
1. Introduction
2. Starting a business
3. Selling your products, your ideas,
yourself
4. Business management
5. Raising money
6. Building a team
7. The pitch

10. Introduction
• Oct 03rd Intro to course
• Oct 10th Science and business do mix
– success story case study
• Oct 17th Intro to technology commercialization /
business creation
• Oct 24th One-on-one sessions (CR4)

11. Starting a business
• Nov 1st Different forms of entrepreneurship – various
(NB Wed.) technology business structures
• Nov 7th Negotiations
• Nov 14th One-on-one sessions (CR3)
• Nov 21st Building a business model
• Nov 28th Science and business do mix

12. Selling your products, your
ideas, yourself
• Dec 05th One-on-one sessions (CR2)
• Jan 07th Marketing 101
• Jan 16th Marketing – tales from the trenches
• Jan 23rd Selling yourself –resume and interview skills

13. Business Management
• Jan 30th IP Management
• Feb 06th Science and business do mix
• Feb 13th Budgeting
• Feb 20th One-on-one sessions (CR4)
» NB. Reading Week

14. Raising Money
• Feb 27th What do investors look for ?
• Mar 06th Written tools for building a business
• Mar 13th Science and business do mix

15. Building a Team
• Mar 20th Human resources management
• Mar 27th The role of Boards, Advisory Panels, Service
Providers
• Apr 03rd Building Technology Teams / Building Sales
Teams

16. The Pitch
• Apr 10th Building a pitch for your idea
• Apr 17th Science and business do mix
• Apr 24th Work session
• May 01st Up-Start competition

17. Resources

18. Lecture notes
• Lecture reminders, biographies of
upcoming speakers and short descriptions
of the upcoming lecture will be broadcast
to all attendees who have registered
through the website
• All lectures will be available (slides plus
audio) on the MaRS website
(www.marsdd.com/Ent101)

19. Platforms for Convergence
Innovation
Physical & Virtual Platforms Provide Core Infrastructure

20. Innovation Gap
 Cultural gap remains (lack of market experience, focus)
 Mismatch of offerings to VC/market needs
 No business focused management
 Lack of seed capital and operational support to launch technology companies

21. MaRS Venture Group
MaRS Venture Group Team
MaRS Staff, Advisors and Mentors
Networks Business Resources
MaRS Industry Expert Networks  Market and opportunity evaluation

(market intelligence tools and
MaRS Capital Networks

databases)
MaRS Scientific Research

 Business tools, templates and best
MaRS Portal

practices
Companies, Entrepreneurs, Scientists, Tech Transfer, RINs,
MaRS Residents and Non-Residents

22. MaRS BioEntrepreneurship Series Details
 Monthly series:
 Insight specifically into the bio-industry and the
elements necessary to effectively commercialize life
sciences research (therapeutics, devices,
diagnostics)
 Taught by industry professionals
 In-depth Q&A session where participants
are encouraged to discuss their specific
projects
 Speakers will answer questions from
participants on MaRS BioEntrepreneurship
Blog at blog.marsdd.com.
 The series is aimed for anyone who wishes
to learn more about what is required to
commercialize in the life sciences industry:
 Graduate students, Post Docs, MDs, Technicians,
Professors,
 Investors, Tech Transfer and other interested in the
commercialization of life sciences.
NEW
MaRS BioEntrepreneurship Series
Registration is required www.marsdd.com/bioent
Begins Oct 16th Cost $25/ session
*Complimentary for grad students and post docs!

23. Upcoming BioEntrepreneurship Events
 The Business of Biotech – Oct 16 ‘06
Dr Lynne Zydowsky- Zydowsky Consultants
 Market Assessment: Great new product or just
really cool science? - Nov13 ‘06
Kelly Holman and Damian Lamb- Genesys Capital
 Intellectual Property Strategy– Dec 4 ‘06
Linda Kurdyduk- Transition Therapeutics/ Mt Sinai Hospital
 Navigating the Global Regulatory Path for New
Drugs- Jan15 ‘07
Ann Tomalin- Can Reg
 Clinical trial strategies – Feb 12 ‘07
Wendy Hill- Gap Strategies
 Project Management – Mar 12 ‘07
To be announced
 VCs and CVs: managing the people profit equation
– Apr 16 ‘07
Joanne Harrack- Snelgrove Associates
 Strategic financing in Biotech – May 14 ‘07
Boris Chebursky-SHI
 Building the VC pitch in Biotech– June 12 ‘07
Wayne Schnarr-Equicom
NEW
MaRS BioEntrepreneurship Series
Registration is required www.marsdd.com/bioent
Begins Oct 16th Cost $25/ session
*Complimentary for grad students and post docs!

24. Opening Seminar October 16th
The Business of Biotech
Speaker: Dr. Lynne Zydowsky
 Addresses the process of drug and medical device
development starting with building new devices or
identifying candidate drugs and taking these through the
development process. Participants will discuss
The risks inherent in bringing drugs and devices to market
strategies that companies use to compete across the value
chain to mitigate those risk.
Insight specifically into the bio-industry and the elements
necessary to effectively commercialize life sciences research
(therapeutics, devices, diagnostics)
 About Dr Lynne Zydowsky, SanFrancisco CA
Advisor to founders, investors and management teams on
how to build the foundations of young life science
companies. 20+ years in industry including:
NIH Post Doctoral Researcher
Senior Reseacher GSK
Co-founder of Renovis seeing it through its $50MM
fundraising,
First employee and senior BD exec with Exelixis all the way
through the IPO
NEW
MaRS BioEntrepreneurship Series
Registration is required www.marsdd.com/bioent
Begins Oct 16th Cost $25/ session
*Complimentary for grad students and post docs!

25. Contact Us
• entrepreneurship101@marsdd.com
• www.marsdd.com/Ent101