Part of the MaRS Entrepreneurship 101 Event Series "From Start to Finish Everyone's Talking, Everywhere, All the Time" - the evolution of mobile communications from a technology and marketing perspective. A case review of the development of the cellphone industry, and how closely development has followed the archetypical development curve from Geoffrey Moore's "Crossing the Chasm". Speaker: David Neale, Service Development, Rogers Communications Inc. Download the audio presentation and post questions on the MaRS blog: http://blog.marsdd.com/2007/01/19/entrepreneurship-101-basics-of-marketing-ii/