12 content marketing tactics you can implement today to increase engagement and grow your business.

1. Practical Content Marketing
12 content marketing tactics you can implement today to increase
engagement and grow your business.

2. Create content consistent with your strategy
People and site analytics for content marketers - Check it out now

3. Focus on high converting traffic sources
• Forget vanity
metrics
• Look at conversion
rates to find your
best traffic sources
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4. Get to know your customers
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• Their problems and
desires
• Where they hang
out online
• What other
content they like

5. Have a relevant and compelling offer
• Use an opt in bribe
• If you can customize the
bribe to each post
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6. Test conversion locations
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7. Write like a copywriter not a blogger
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8. Measure actionable data
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9. Copy yourself
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Look at your highest
impact content and re-
produce the structure
on other posts

10. Copy others
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Look at the structure of
other successful posts
and create new content
based on it.

11. Get your design right
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12. Ditch your recent posts widget
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R e p l a c e i t w i t h a
manually curated ‘Top
p o s t s ’ w i d g e t t h a t
includes links to your
most shar able and
highest converting posts.

13. Create great content not good content
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14. Understand your audience and what content drives them to action with
Informly. Check it out now

15. Grab the full version of this ebook for free
You can get the full version of this free ebook from inform.ly/practicalcontent