1. The Future of Google Analytics
Today and Tomorrow
Trevor Claiborne
Product Marketing Manager, Google Analytics
@tclaiborne

2. View the video on YouTube:
http://www.youtube.com/watch?v=3KaHlt5pKSY

3. LORD
OF
THE
RINGS

4. Agenda
• The Making of Google Analytics v5
• What’s New in Google Analytics v5
• The Future of Google Analytics
Google Confidential and Proprietary 4

5. The Making of Google
Analytics v5

6. “THIS ISN’T
WORKING”
Google Confidential and Proprietary 6

8. GOOGLE ANALYTICS
IS
GLOBAL

9. Four Engineers

10. Building features in v5

11. Summary: The Making of
Google Analytics v5

12. TAKING YOUR
SITE FURTHER
UP AND TO THE
RIGHT
Google Confidential and Proprietary 12

13. What’s New in Google
Analytics v5
Google Confidential and Proprietary 13

14. View the video on YouTube:
http://www.youtube.com/watch?v=Y14qGVW4n8A

15. It keeps coming

19. Web 1.0
Web 2.0
Make the
Web Faster

21. Multi-Channel Funnels - Pilot
6
Google Confidential and Proprietary

22. Paid Search
Organic Search
Display Clicks
Affiliates
Social Networks
Email Marketing Conversions
Direct Visitation
Offline (via vanity URLs)
7

23. Conversion Driving or Assisting?
High Assist / Lead Ratio Low Assist / Lead Ratio
Social Media
Direct
Display Ads
Referrals Email
Paid Search
Organic Search
22
Google Confidential and Proprietary

24. Summary: What’s New in
Google Analytics v5
Google Confidential and Proprietary 24

25. The Future of Google Analytics

26. HELP
THE
COMPANY
Google Confidential and Proprietary 26

27. Attribution
SEO HELP
Social THE
Mobile MARKETER
Display
Google Confidential and Proprietary 27

28. HELP
YOU
Google Confidential and Proprietary 28

30. Summary: The Future of
Google Analytics

31. Summary
• The Making of Google Analytics v5
• What’s New in Google Analytics v5
• The Future of Google Analytics
Google Confidential and Proprietary 31

32. What to do now?
1. Use GA v5
2. Give us feedback
Google Confidential and Proprietary 32

33. Thank you!
Trevor Claiborne
Product Marketing Manager, Google Analytics
@tclaiborne