1. We all know the world
has changed but has
marketing caught up?

2. In 2009 humans produced
more data than in the
last 5000 years

3. We are moving from an
industrial age to a
networked economy and
business needs to reboot

4. We need to bring
back the customer

5. We need to re-establish
relationships and build
trust that has been lost

6. Brands are not just
created anymore; they are
co-created by customers
through the social web

7. Loyalty
programmes should
be about brands
creating loyalty to
customers - not the
other way around

8. Before you can
get buy-in...
...you need to
understand
how it makes
people FEEL

9. Empowered Customers
are more potent than
ever; think of them as a
channel NOT a target

10. Your supporters
are the message

11. In every negative
comment about
your brand, there
is the opportunity
for you to learn

12. The world’s strongest brands have both the
strongest admirers & strongest detractors

13. The future of web
experiences will be
based around People, not
Products

14. Social is a disruption

15. The EXPERIENCE
becomes the
SERVICE

16. We are taught via schools,
governments and corporates to be
closed, selective & controlling
The exact opposite of Social

17. Crowd Media
understand this shift

18. We are informal, direct and
build strong relationships
with our clients

19. We don’t do one
night stands

20. We voice the
unspeakable,
challenge the
status quo and get
you to look at your
business honestly

21. We include &
inspire your people to nurture
your customer experiences

22. We believe in
meaningful disruption

23. We are a new breed of marketers
helping brands navigate the digital and social landscape

24. “We need to use the internet to get
off the internet & form a 21st
Century Civil Society”
Scott Heiferman

25. HELLOCROWD

26. Image Credits
http://www.flickr.com/photos/simondee/3244889876
http://www.flickr.com/photos/lemsipmatt/3307844930
http://www.flickr.com/photos/rushantha/1102786014
http://www.flickr.com/photos/67769880@N00/4065965254
http://www.flickr.com/photos/73645804@N00/3597217248/
http://www.flickr.com/photos/kenyaboy7/2297007116
http://www.flickr.com/photos/orangelimey/4937719
http://www.flickr.com/photos/drumzo/5429568432
http://www.flickr.com/photos/anabadili/2450616428
http://www.flickr.com/photos/unconstructive_bry/2128993620
http://www.flickr.com/photos/isriya/2880296108
http://www.flickr.com/photos/wayneandwax/5112399463
http://www.flickr.com/photos/stawarz/3300414267
http://www.flickr.com/photos/obo-bobolina/3718498482
http://www.flickr.com/photos/darkb4dawn/3188721575
http://www.flickr.com/photos/saxonmoseley/73822602
http://www.flickr.com/photos/tobanblack/3765831017
http://www.flickr.com/photos/alanenglish/3949118647
http://www.flickr.com/photos/urbanwide/84107876
http://www.flickr.com/photos/walkadog/3868437337
http://www.flickr.com/photos/jon_ovington/4335484711
http://www.flickr.com/photos/schriste/2048054498
http://www.flickr.com/photos/origami_potato/5134223956