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Sleeping Duty Case Study by Eureka Forbes
1.
2. Brand- Information
EuroVigil, a Sophisticated Electronic Systems to protect your
House by Eureka Forbes decided to use Facebook as a
platform to reach out to wider audience & spread the
awareness about security issues in India
3. Goals
How would you establish a ‘Home
Security’ product in customers mind
in a fun & engaging way?
4. So we got our Thinking Caps on &
sat together for Brainstorming!
5. Idea
Who is your first line of defense
when it comes to ‘Securing’ your
house?
9. So how do we wake them up &
make your home a Safer place?
10.
11. Sleeping Duty Campaign
• Users need to click a
picture of a ‘Sleeping
Duty’ & submit it on
EuroVigil Page
• The most authentic
& popular entry wins
the prize
12. Objective
To leverage security
issues in India &
their by increase the
awareness about
the ‘Sleeping Duty’
To increase the
awareness about
EuroVigil Products
13. How We Did It?
We all have seen
them napping……
Now all you have
to do is catch
them in the act
and share it with
us!
14. Approach
• Spot a ‘Sleeping Duty’
• Take a picture
• Upload it on our page
• Tag friends
• Win Mobile Phones every week!
• Spread awareness about the loop holes
in security &theneed for a better security
system
15. What We Achieved
Super Active fans
clicked & shared
‘Sleeping Duty’
images from
across India to
spread awareness
about the activity
16. Number Crunching
We got more than 2500 Entries in 25 days with participation from
all the age groups on the page
18. Word Spreads
The campaign got about 3 million
impressions & interaction grew by 198%
19. Achievements
• We achieved to create awareness about EuroVigil Products
• We managed to wake up more than 2500 Sleeping Duties
across India
• We managed to engage users in a serious issue with funny
Idea!
• We achieved to emphasis on the fact that ‘It’s better to rely
on Electronic Security than Humans’ when it comes to
securing your house
20. Outcome
EuroVigil is committed to bring Safety in every
corner of India. This activity ensures we are giving
users a chance to highlight un-safe areas in funny
& engaging way!
