Defines the long tail of yammer and how time poor individuals can use listening to streamline their time spent on the platform.

1. a long tail approach to yammer

2. yammer has a long tail when the network is compared to total posts

3. yammer Extreme contributors long tail is defined by network size

4. the real strength of yammer is hidden in the long tail

5. influencers & subject matter experts are scatteredin your network

6. influencers & subject experts = time poor

7. how do we streamline yammer for the time poor?

8. brands are listening in social so why don’t you listen & respond

9. 1) Find an employee already active on the network (spotter) & define your passion topics

10. passion topic example checklist: C level employee posts All posts for my region Questions from my region Special subject a Special subject b Business challenges

11. 2) Spotter will bookmark posts & they are reviewed monthly by the influencer andresponses are batch replied

12. 3) Influencer is now more active on the network or can use the information to feed into their management objectives

13. ….but remember to not try to control the voices on yammer as social is a different animal to a corporate communications strategy

14. Justin Polites http://twitter.com/warringa