1. © 2013 IBM Corporation
Becoming an Interconnected Enterprise
through Systems of Interaction
Sid Bhatia
Program Director, Product Management
WebSphere Foundation
IBM Software Group

2. © 2013 IBM Corporation 2
The planet is getting smarter – fueled by disruptive technologies
Social Media
Cloud
Computing
Mobile
Internet of Things
Big Data

3. © 2013 IBM Corporation 3
Our world – and how we interact with it – is changing
91% always keep their
mobile within arms reach
75% of consumers
act on location-based offers
95% of Mobile traffic
will be data by 2015
INSTRUMENTED
Objects get sensoring abiliy, technology controls
awareness of objects
INTERCONNECTED
Objects are interconnected by networks within
an Internet of Things
INTELLIGENT
Competitive power comes from the ability to
analyse and understand network of things
3
49% of consumers
use 2 or more shopping
channels to make a
purchase
70% of consumers trust
brand recommendations from
their social media friends
15 petabytes of big data
being generated every day

4. © 2013 IBM Corporation 4
Business transactions have moved beyond the enterprise
4
Of enterprises use
external cloud services
Dollars in mobile
transactions by 2015
Smartphone
users by 2016
1 billion 534 billion 69.1%
Increase in mobile
transaction volume
since 2011
50 billion
Devices connected to
the internet by 2025
85% 126 million
Tablet users by 2016

5. © 2013 IBM Corporation 5
Systems of
Record
Systems of
Engagement
Your integration needs are changing and growing…
Systems of Interaction

6. © 2013 IBM Corporation 6
Systems of Interaction
 Bridge tomorrow’s innovations with those powering the businesses today
 Bring together Systems of Record, of Engagement and Internet of things
 Shift toward ‘as a service’ approach for IT to deliver value to the business
 Transform insight into rich, pattern-based interactions, transactions, processes
Systems of Interaction

7. © 2013 IBM Corporation 7
Addressing the challenges of creating Systems of Interaction
Integrating Systems of Engagement and Record
Integrate virtually
any applications
Scalable and
reliable access to
information
Expose services
via APIs to
accelerate
innovation
Secure access
across enterprise
boundaries
Synch SaaS and
On Prem
Real-time
awareness from
Internet of Things
and Mobile
Build and run
Mobile
applications
Control and
manage services
Systems of Interaction

8. © 2013 IBM Corporation 8
Leverage Mobile, Big Data, Internet of Things, Cloud
Delivering engaging
and interactive
Mobile experience
 75% of Mobile apps to be integrated with enterprise
 30% of business intelligence accessed from Mobile
Capturing insights
from Big Data in
real-time
40 times more big data in next few years
Analytics of social big data growing 30%
Increased
awareness from
Internet of Things
50 billion internet connected things by 2025
Every new car internet connected by 2014
Accelerate IT
responsiveness
with Cloud
25% of IT spending shifting to Cloud computing
Over 70% of companies using SaaS applications
Mobile
Big Data
Internet of
Things
Cloud

9. © 2013 IBM Corporation 9
Engaging interactive Mobile experience
TBC Corp
 Mobile connected commerce experience
 Auto servicing notifications to mobile
 Partners able to send geo-location
discount coupons to clients’ mobile
devices while they are waiting
Rapid development of engaging
Mobile apps
Build, run and manage hybrid & native
Mobile apps using latest standards
Secure connectivity between
Mobile & Enterprise
Hardened secure gateway for Mobile
and Web apps using latest standards
Easy integration of Mobile apps
with Systems of Record
Expose enterprise apps to Mobile as
services and APIs in hours – not days
Reliable Mobile transactions
and efficient notifications
Internet-scale and reliable Mobile
messaging with pub/sub delivery
Mobile

10. © 2013 IBM Corporation 10
Delivering insights from real-time Big Data
Discovery Health
 Analytics solution delivers results in
minutes, rather than days
 Improves care by providing more
accurate predictors for chronic
conditions
 Reveals new areas of investigation for
fraud teams
Overcome differences in how
data is represented and stored Transform and enrich any form of data
Provide scalable access to data Caching of stored and real-time data
Enable real-time analytics of big
data without slowing business Run analytics against in-flight data
Increase responsiveness with
an event-driven architecture Distribute just relevant information
Big Data

11. © 2013 IBM Corporation 11
Awareness from the Internet of Things
Foton
 Collects and analyzes a real-time stream
of data from truck telemetry sensors
 Identifying potential problems and
scheduling preventive maintenance to
avoid expensive repairs
Secure, Internet scale
connectivity for M2M devices
Reliably interact with a multitude of
concurrently connected devices
Open and efficient notification
of timely, relevant information
Standards-based communication of
real-time events
Easy integration with enterprise
apps, data, processes Seamless integration into enterprise
Transform big data from devices
into business awareness
Real-time analytics based on context
and location
Internet of
Things

12. © 2013 IBM Corporation 12
Increasing Responsiveness with Cloud
SunTrust Banks
 Integrated SaaS applications and
enterprise applications and databases
 Easy access to accurate information for
relationship managers
 Helped reduce delivery times for
customers
Freedom to leverage SaaS Synchronize SaaS and On Prem in hours
Rapidly deploy in Private Cloud Expert Integrated Systems with Pure App
Accelerate Mobile integration
with Backend as a Service Cloud development with project BlueMix
Rapidly deploy in Public Cloud Public cloud deployment with SoftLayer
Cloud

13. © 2013 IBM Corporation 13
Ongoing goals for IT
Flexibility
and Agility
 SOA adoption continues to grow
 Over 9,000 APIs in the Programmable Web
 10x more Twitter traffic through APIs than Web
Transactionality
and Integrity
35% growth in online transactions driven by Mobile
Millions of dollars lost in reduced revenue, fines,
impact to customer loyalty and satisfaction to
transaction failures
Operations
and Visibility
60% of IT organizations adopted DevOps approach
Need to avoid cost of lack of governance, compliance
Security
and Control
$5.5M average cost to data loss for US enterprises
Millions of dollars lost due to security breaches
SOA & APIs
Security
Operations
Resilience

14. © 2013 IBM Corporation 14
IBM Systems of Interaction Portfolio
 Complete
 Rapid
 Patterns-driven
 Standards-based
 Polyglot
 Deploy anywhere

15. © 2013 IBM Corporation 15
Service Service Service Service
Partners
Cloud
Social &
Web
Internet of
Things
Mobile
IBM Systems of Interaction Portfolio
Integration
Gateway
Business Process
Decisions & Analytics
Application Foundation
Dev Ops
Industry Patterns
Integration Bus
Secure
APIs
Scale
Workflow Human Tasks Collaborate
Rules Situations Analytics
Data Caching Search
Build
Govern
Manage
Transform Route Choreograph
Messaging

16. © 2013 IBM Corporation 16
IBM Systems of Interaction Portfolio
Integrate virtually
any applications IBM Integration Bus
Secure access
across enterprise
boundaries
IBM DataPower
Build and run
Mobile
applications
IBM Worklight Synch SaaS and
On Prem IBM CastIron
Control and
manage services
IBM WebSphere Service
Registry & Repository
Expose services
via APIs to
accelerate
innovation
IBM API Management
Scalable and
reliable access to
information
IBM WebSphere MQ
Real-time
awareness of
Internet of
Things and
Mobile
IBM MessageSight

17. © 2013 IBM Corporation 17
DMZ ready appliance for mobile, allowing you to rapidly secure and optimize new
mobile client access patterns to back-end systems and data
Security & Acceleration for connections into back-end systems
IBM WebSphere DataPower
Key Capabilities
Business Value
• Scalable DMZ-based authentication
• Reverse proxy with protocol translation
• Complete API management
• Transformation, routing, session affinity
• Intelligent load balancing
• Policy-driven enforcement
• Integrated caching
• Hardened security for mobile access
• Rapid deployment and change
management

18. © 2013 IBM Corporation 18
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IBM Confidential – Shared under NDA
Creating & Managing Reusable APIs
IBM API Management
Key Capabilities
Business Value
• Easy API creation from existing services
• Compose APIs by integrating services
• Manage complete lifecycle of API
• Secure and control access to APIs
• Robust business analytics of API use
• Rapidly establish presence in new
API economy
• Nurture innovation by rapidly
building community of developers,
entrepreneurs and partners

19. © 2013 IBM Corporation 19
WebSphere Extreme Scale Caching
“Data Oriented”
“Application Oriented”
HTTP Session Management
Extension for DynaCache
Simple Grid / ESB Cache
Business Event Processing
In-memory OLTP
Worldwide cache
Petabyte analytics
Database buffer
In-memory SOA
eXtreme Scale
DataPower XC10 Appliance
• Ultimate flexibility
across many scenarios
• In-memory capabilities
for applications
•Drop-in cache solution
optimized & hardened
•High density, low
footprint

20. © 2013 IBM Corporation 20
Reliable delivery of timely information anywhere, anyhow
IBM WebSphere MQ
Key Capabilities
Business Value
• Reliable delivery of business data
• Dynamic distribution using pub/sub
• End-to-end Message-level encryption
• Integrated managed file transfer
• Exploits z/OS for continuous availability
• Support for virtually any commercial IT
system – over 87 environments
• Preserve integrity of business data
• Do business anywhere
• More responsive, resilient processes
• Faster time to value for new applications

21. © 2013 IBM Corporation 21
Real-time awareness from Mobile & Internet of Things (M2M)
IBM MessageSight
Key Capabilities Business Value
• High speed messaging optimized for
Mobile and Internet of Things devices
• Easy to develop using JavaScript
• Support for Web sockets, Android, iOS
• DMZ-ready, FIPS 140-2 certified
• Real-time feed into InfoSphere Streams
• Track, monitor and manage devices
• Scales to masses of concurrent devices
• Rapid time to value – running in 30mins
• 8x efficient network bandwidth vs. HTTP
• 10x less Mobile battery use vs. HTTP

22. © 2013 IBM Corporation 22
Enterprise service bus technology for rapid mobile-enablement of existing
applications and services
Universal Integration of applications, processes and data
IBM Integration Bus
Key Capabilities
Business Value
• Complete enterprise service bus
• Hetrogeneous integration
• Rapid Pattern-based integration
• Rapid mobile integration
• Built-in application adapters
• Accelerate integration of systems
• Increased IT flexibility
• Preserve integrity of transactions

23. © 2013 IBM Corporation 23
Enabling Systems of Interaction
 Put mobile first because this is the first point of engagement
for your customers, partners and employees
 Reinvent your business design and processes to meet new
expectations for instant, seamless and insightful interactions
 Adopt a flexible and secure integration model so that back-
office systems can keep pace with rapid change
 Be Insight- and Data-Driven to uncover opportunities, build
efficiencies and make informed decisions
 Build on an open SOA architecture to accelerate creation of
new services
1
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3
Flexible integration bridges new systems of engagement
and the systems of record that power the enterprise now
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24. © 2013 IBM Corporation 24