This ppt will show you about the Bo Sang Umbrella Village which is one of the most famous tourist attractions in Chiang Mai, Thailand.

1. Group No. 4

2. History of Umbrella
 Approximately two hundred years ago
there was a monk named Pra Inthaa
who had taken holy orders at Wat Bo
Sang on one occasion the monk went
north dose to Burma and stayed for
many years. One day while the monk
was taking his morning meal, a Burmese
inclined to make merit, brought an
umbrella to offer to the monk because
he had seen that the monk did not have
one which caused difficulties. When he
went to the place in Burma where
umbrellas were made the monk saw the
villagers making umbrellas which could
protect the user from both sunshine and
rain.

3. History of Umbrella
 After the monk had made his observations, he wrote down
everything concerning the Method of making umbrellas, form
the method of making Saa (mulberry) paper to the various
steps in umbrella making. When he was finished he had it in
mind to take the instructions and make umbrellas at home as
he saw that the various equipment needed for the process
from the beginning to the end would not be difficult to obtain.

4. History of Umbrella
 After that, the monk returned home. When he returned to the
wat (temple), the monk began looking for the various
necessary equipment according to what he had written down.
He persuaded the villagers to help him in his search and
taught then every step of the method He then instructed the
man to use lengths of cotton cloth as a mold. The monk
chose women to be responsible for Saa paper. When people
from other villages came and saw the umbrellas Bo Sang’s
name became known somewhat more. The villagers of Bo
Sang should remember the monk's benevolence that he
brought this art form to become a vital occupation up to the
present. It is all a result of the foresight and wisdom of Luang
Por Inthaa which cannot be forgotten.

5. General Characteristics
 As part of the ancient Lanna Kingdom, the village has its own
unique character demonstrated by its beautiful temples, fertile
rice fields, traditional Northern houses, and by the simple way
of life of its villagers.

6. General Characteristics
 Bo Sang Umbrella Village is famous for its traditional Thai
umbrellas and other handicrafts such as . Bo Sang umbrellas
and parasols are now renowned worldwide as artistic
masterpieces, as confirmed by winning the "Best Souvenir"
prize at the International Tourism Seminar held in Los
Angeles, USA.

7. General Characteristics
 Bo Sang Umbrella Village was originally a small village where
generations of villagers were engaged in handicraft
production and trading of silk and cotton umbrellas and paper
parasols for over two centuries. The Bo Sang Umbrella
Village has been increasingly popular among tourists who are
able to view demonstrations of how umbrellas are made,
assembled and painted, and who can also buy umbrellas for
personal use and as souvenirs. Customized painting is also
available at many of the shops.

8. Details of products
 Umbrellas
 Fans
 Other handicrafts such as paper lamps, bamboo products,
etc.
 Festivals and events
 Cultural-based tourism

9. The umbrella making
procedures
 The paper making process, using bamboo or mulberry pulp.
 The cutting of bamboo for the umbrella skeleton.
 The making of the umbrella skeleton.
 The adding of the paper to the skeleton
 The hand painting and finishing of the umbrella.

10. Where to see umbrella making
process
 Sa Paper & Umbrella Handicraft Centre
111/2 Bo Sang, Chiang Mai 50131.
Hrs. 08:00-17:00

11. Festivals & Events
Bo Sang Umbrella & Sankampang Handicrafts
Festival
 Takes place 20th-22nd January in 2012 and the festival will
be held annually in the third week of January each year at
Ban Bo Sang, Sankampang. The festival is in the form of a
"street fair" in which the central road of the village is used,
with shops on both sides. Shops are decorated in Lanna
style, most with the well-known umbrellas, as well as with
traditional lanterns. In addition there are contests, exhibitions,
cultural performances, local entertainment and assorted
shows day and night. There is a grand procession decorated
with umbrellas and local products, a variety of handicrafts for
sale, northern-style Kan-toke meals and the Miss Bo Sang
pageant.

12. Bo Sang Umbrella & Sankampang Handicrafts
Festival

13. The best time to visit
 You can visit Bo Sang Umbrella Village at any time in any
season but the best time to visit the village is in the third week
of January, during the annual Bo Sang Umbrella Festival. The
approximately one kilometer length of road in the village is
finely decorated with items from the shops on both sides of
the road: colorful umbrellas, traditional lanterns, and products
from mulberry paper can be seen everywhere. This is the
best time to buy world renowned umbrellas at special
discounts from the retailers.

14. Location of the village
 Bo Sang Umbrella Village is located nine kilometers east of
Chiang Mai on the Chiang Mai - Sankampaeng Road which is
one of the village in Sankampaeng District.

15. How to get there?
 By car : From Chiang Mai City, take Chiang Mai -
Sankampaeng Rd., and turn left on to Bo Sang - Doi Saket
Rd. The entrance to the village is only a few meters from the
intersection.
 By public transportation : White Song-thaew at the flower
market on the west bank of the Ping River make the 15-
20min. trip regularly during the day (20 , as do those at the
Chuang Phuak bus station (20
 Factory and shop open daily 8:30am-5pm.

16. Contact info.
 For more information, please contact: Tourism Authority of
Thailand, Chiang Mai Office
Tel: +66 (0) 5324 8604 , (0) 5324 8607
Fax: +66 (0) 5324 8605
E-mail: tatchmai@tat.or.th

17. Strength
 The village is located in perfect location because it is only 9
kms far from the Chiang Mai town. Therefore, tourists can get
to the village very easy and convenient by their own cars or
local transportations. Moreover, the village’s infrastructure
such as road and village’s facilities such as restaurants,
souvenir shops, accommodations , public toilet, the parking
areas are improved by the government, local governor and
local entrepreneurs to accommodate and satisfy tourists in
order to earn more money.
 The benefits from other tourist attractions such as the hot
spring, silk route and the Mueng On Cave that the tourist
would stop on the way to visit the village or to buy a souvenir
before they reach their destinations or when they go back to
their homes.

18. Strength
 The authenticity, uniqueness, fineness and quality of
products because they were produced in the village for more
than two hundreds years by the local people who have the
expert skills in making each product. The products present
the cultural heritage, folk intellectual, local wisdom as well as
lifestyle of local people and the skills of making products are
transferred from generation to generation.

19. Strength
 The reputation of products as the symbol of village,
province, region and international level because it won the “
Best Souvenir” prize at the International Tourism Seminar
held in Los Angeles, USA.
 The variety of products that the village produces many
different types of handicrafts.
 The affordable price because the local resources are used
to make the products.
 There are always festivals, exhibitions and campaigns to
promote and generate more money.
 The professionals in creating and in enhancing the quality of
the products.

20. Weakness
 The lack of staff who making local products in the cultivated
and harvested seasons. Moreover, the new generation have
no interest in working for community business anymore
because of the globalization and modern time so, they will
focus on the better job.
 The lack of good leaderships, networking, certain system
of the organization and promotion.
 There is new entrepreneur in surrounding areas of the
village try to imitate the products so, the price of products will
be reduced naturally.

21. Weakness
 The devaluation of product’s authenticity because of the
expansion of the market place and the increasing of
products’ numbers so, the tourists can buy products
wherever they want to buy as the general souvenirs then the
value of the product will decrease naturally.
 The decreasing of the village’s charm and attraction
because tourists don’t have to go to the village to get the
local products anymore.
 The lack of creative packaging, designs, styles and the
quality of products because the entrepreneurs only want to
produce as many as products they can to get more profit
without considering about the creative and the quality and
fineness of products.

22. Weakness
 The weakness of using local resources and the
appropriate management in order to maintain the local
culture and sustain the natural environment.
 The lack of marketing strategy knowledge and
experience because most entrepreneurs are local people so,
they don’t know enough about the marketing strategies and
how to launch business successfully.

23. Recommendations
 To encourage the local entrepreneurs or any relevant
organizations to consider about authenticity of products in
order to retain the product’ s uniqueness and symbols.
Moreover, the buildings, souvenir shops or local houses
should keep the cultural heritage and the lifestyle of local
community to attract more tourists. It’s a best way to
distinguish the village itself from others.
 To create or design product’s package and styles to
become more fashionable, flexible and variety according to
the world’s trend but still need to maintain the authenticity and
value of the products.
 To create more activities that foreign tourists can join more
such as the international Northern Trade fair at Bo Sang
Umbrella Village to sell the local products and other Northern
products because the tourists will have more choice to buy
according to their desires and interests.

24. Recommendations
 To corporate more with TAT and the government because
both of them have the authorize to launch campaign and to
promote and encourage more tourists in both domestic and
international levels.
 To consider more about the local benefits and the tourism
impacts on local culture and natural environment while
satisfying the tourist’s travel experiences.

25. Recommendations
 To expand and add more information about the Bo Sang
Umbrella Village on the internet, websites, brochures to get
more tourists to visit the village but try not to provide all
information because when tourists know the whole
information about the place then they will not have desire to
make a visit and no interest to discover the area anymore.
Moreover, the expansion can build the recognize about the
area for people who don’t know about the place before.

26. Lists of References
 Northern Thailand Bo Sang. Retrieved March 1, 2012, from http://www.letsgo.com/14020-
thailand-travel-guides-northern_thailand-daytrips_from_chiang_mai-bo_sang-c
 Bo Sang Umbrella Festival 2011. Retrieved March 1, 2012, from
http://thailandlandofsmiles.com/2011/01/15/bo-sang-umbrella-festival/
 Umbrellas and Sa Paper in Chiang Mai. Retrieved March 1, 2012, from
http://www.chiangmai1.com/products/umbrellas_sa_paper.shtml
 Absolute Thai Magazine 19. Retrieved March 1, 2012, from
http://issuu.com/absolutethai/docs/absolute-thai-magazine-19
 Bo Sang's paper parasols. Retrieved March 1, 2012, from
http://www.hellomagazine.com/travel/201201136973/bo-sang-umbrella-festival-thailand/
 Annual Bo Sang Umbrella Festival at Bo Sang Village. Retrieved March 1, 2012, from
http://www.chiangmaitouristguide.com/01-2009/feature3.html
 Bo Sang Umbrella Village Chiang Mai. Retrieved March 1, 2012, from
http://www.chiangmaiumbrella.com/about.php
 Umbrella Homestay San kamphaeng Chiang Mai, Thailand Retrieved March 1, 2012, from
http://www.chiangmaihomestay.com/umbrella_homestay.php
 History of Bo Sang . Retrieved March 1, 2012, from
http://www.borsangresidence.com/about_borsang_en.asp

27. Members of group
 Mr. Chanapon Cheewasotsakul ID.52623433004
 Mr. Thawatchai Suebviset ID.52623433007
 Ms. Radtiyakorn Khampong ID.52623433011
 Mr. Warit Sutthisri ID.52623433014
 Ms. Wanida Phoothongkan
ID.52623433019