SlideShare ist ein Scribd-Unternehmen logo

07 Marketing Management

•Als PPT, PDF herunterladen•
•
Wahyu Wijanarko
Wahyu Wijanarko

07 Marketing Management

BusinessNews & Politik
1 von 35
MARKETING MANAGEMENT Lecture Notes for Business Introduction By Fahmy Radhi
Marketing Concepts ,[object Object],[object Object]
Product Variety Quality Design Features Brand Name Packaging Services Price List price Discounts Allowances Credit Terms Promotion Advertising Personal Selling Sales Promotion Public Relations Place Channels Coverage Assortments Locations Inventory Transportation Logistics Target Costumers Intended Positioning Marketing Mix
Marketing Activities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Activities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market ,[object Object],[object Object],[object Object],[object Object]
Target Marketing ,[object Object],[object Object],[object Object]
Market Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PRODUCT ,[object Object],[object Object],[object Object],[object Object]
Classifying Goods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product Line and Product Mix ,[object Object],[object Object],[object Object]
Product Attributes ,[object Object],[object Object],[object Object]
PRICING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pricing Decision and Methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pricing Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]
PROMOTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Promotion Mix ,[object Object]
Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising Promotion ,[object Object],[object Object],[object Object]
Personal Selling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sales Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Publicity and Public Relation ,[object Object],[object Object],[object Object],[object Object]
Major Public Relation Tools Special Events Written Materials Public Service Activities Speeches News Audiovisual Materials Corporate Identity Materials Web Site
Promotional Strategy: ,[object Object],[object Object]
DISTRIBUTION ,[object Object],[object Object]
Type of Marketing Channels: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Type of Marketing Channels ,[object Object],[object Object],[object Object]
 
Distribution Overages ,[object Object],[object Object],[object Object]
Wholesaling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Retailing ,[object Object],[object Object],[object Object]
Retailing ,[object Object],[object Object]
Physical Distribution ,[object Object],[object Object],[object Object],[object Object],[object Object]
Basic Channels of Distribution Manufacturers/products Agents/brokers Wholesalers/distributors Retailers Retailers Consumers and organizational end users
Typical Distribution of Drugs Manufacturers Marketing Agents Retailers/Wholesalers/Distributors Patient Public Hospitals / Institutions Private GPs/specialists Group Procurement Office Retail Pharmacy

Empfohlen

Identifying Market Segments and Selecting Target Markets
Identifying Market Segments and Selecting Target MarketsIdentifying Market Segments and Selecting Target Markets
Identifying Market Segments and Selecting Target Markets
Sumit Pradhan
 
Kotler 10 new-product development and product life-cycle strategies moghimi
Kotler 10 new-product development and product life-cycle strategies moghimiKotler 10 new-product development and product life-cycle strategies moghimi
Kotler 10 new-product development and product life-cycle strategies moghimi
Bahman Moghimi
 
Competitor Analysis
Competitor AnalysisCompetitor Analysis
Competitor Analysis
Ashok Muthusamy
 
Chapter 1 Defining Marketing For The 21st Century
Chapter 1 Defining Marketing For The 21st CenturyChapter 1 Defining Marketing For The 21st Century
Chapter 1 Defining Marketing For The 21st Century
Diarta
 
Designing channel systems
Designing channel systemsDesigning channel systems
Designing channel systems
Nishant Agrawal
 
Marketing Planning Process
Marketing Planning ProcessMarketing Planning Process
Marketing Planning Process
Sushant Murarka
 
Business Markets and Business Buyer Behavior
Business Markets and Business Buyer BehaviorBusiness Markets and Business Buyer Behavior
Business Markets and Business Buyer Behavior
Mehmet Cihangir
 
Market targeting
Market targetingMarket targeting
Market targeting
Trinity Dwarka
 

Empfohlen

Identifying Market Segments and Selecting Target Markets
Identifying Market Segments and Selecting Target MarketsIdentifying Market Segments and Selecting Target Markets
Identifying Market Segments and Selecting Target Markets
Sumit Pradhan
 
Kotler 10 new-product development and product life-cycle strategies moghimi
Kotler 10 new-product development and product life-cycle strategies moghimiKotler 10 new-product development and product life-cycle strategies moghimi
Kotler 10 new-product development and product life-cycle strategies moghimi
Bahman Moghimi
 
Competitor Analysis
Competitor AnalysisCompetitor Analysis
Competitor Analysis
Ashok Muthusamy
 
Chapter 1 Defining Marketing For The 21st Century
Chapter 1 Defining Marketing For The 21st CenturyChapter 1 Defining Marketing For The 21st Century
Chapter 1 Defining Marketing For The 21st Century
Diarta
 
Designing channel systems
Designing channel systemsDesigning channel systems
Designing channel systems
Nishant Agrawal
 
Marketing Planning Process
Marketing Planning ProcessMarketing Planning Process
Marketing Planning Process
Sushant Murarka
 
Business Markets and Business Buyer Behavior
Business Markets and Business Buyer BehaviorBusiness Markets and Business Buyer Behavior
Business Markets and Business Buyer Behavior
Mehmet Cihangir
 
Market targeting
Market targetingMarket targeting
Market targeting
Trinity Dwarka
 
Sales organization structure
Sales organization structureSales organization structure
Sales organization structure
Vivek Gautam
 
Consumer Buying Behavior
Consumer Buying BehaviorConsumer Buying Behavior
Consumer Buying Behavior
sharpchen
 
Chapter 1 - Introduction to Consumer Behavior
Chapter 1 - Introduction to Consumer Behavior Chapter 1 - Introduction to Consumer Behavior
Chapter 1 - Introduction to Consumer Behavior
STEP Skills Development Foundation
 
Basic Marketing Management
Basic Marketing ManagementBasic Marketing Management
Basic Marketing Management
Namita Dande
 
Target marketing
Target marketingTarget marketing
Target marketing
Saxbee Consultants
 
Distribution Channel Management
Distribution Channel ManagementDistribution Channel Management
Distribution Channel Management
Dr. Parveen Kaur Nagpal
 
Segmentation, Targeting, and Positioning
Segmentation, Targeting, and PositioningSegmentation, Targeting, and Positioning
Segmentation, Targeting, and Positioning
Mehmet Cihangir
 
Marketing Strategy - Introduction
Marketing Strategy - IntroductionMarketing Strategy - Introduction
Marketing Strategy - Introduction
NANDA KISHORE SETHURAMAN
 
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...Developing Marketing Strategies and Plans / Marketing Management By Kotler K...
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...
Choudhry Asad
 
Creating Customer Value And Engagement
Creating Customer Value And EngagementCreating Customer Value And Engagement
Creating Customer Value And Engagement
Ayesha Arshad
 
Product mix factors
Product mix factors Product mix factors
Product mix factors
Sam Dias
 
4. consumer behaviour
4. consumer behaviour4. consumer behaviour
4. consumer behaviour
Dr. Parveen Kaur Nagpal
 
Product, Services, and Brands - Building Customer Value - Marketing
Product, Services, and Brands - Building Customer Value - MarketingProduct, Services, and Brands - Building Customer Value - Marketing
Product, Services, and Brands - Building Customer Value - Marketing
FaHaD .H. NooR
 
Identifying Market Segments and Targets / Marketing Management By Kotler K...
Identifying Market Segments and Targets / Marketing Management By Kotler K... Identifying Market Segments and Targets / Marketing Management By Kotler K...
Identifying Market Segments and Targets / Marketing Management By Kotler K...
Choudhry Asad
 
Marketing management-by-philip-kotler-1
Marketing management-by-philip-kotler-1Marketing management-by-philip-kotler-1
Marketing management-by-philip-kotler-1
Cibin Mathew
 
Developing Pricing Strategy
Developing Pricing StrategyDeveloping Pricing Strategy
Developing Pricing Strategy
Choudhry Asad
 
Marketing Environment
Marketing EnvironmentMarketing Environment
Marketing Environment
Mahmudul Hasan
 
Partnering to Build Customer Relationships
Partnering to Build Customer RelationshipsPartnering to Build Customer Relationships
Partnering to Build Customer Relationships
Mehmet Cihangir
 
Market Targeting
Market TargetingMarket Targeting
Market Targeting
Abhijith R
 
Internal Record System
Internal Record System Internal Record System
Internal Record System
sai prakash
 
Marketing - Definition & Importance, Concepts & Marketing Management Tasks
Marketing - Definition & Importance, Concepts & Marketing Management TasksMarketing - Definition & Importance, Concepts & Marketing Management Tasks
Marketing - Definition & Importance, Concepts & Marketing Management Tasks
sharen1967
 
Marketing management mba ppt
Marketing management mba pptMarketing management mba ppt
Marketing management mba ppt
Babasab Patil
 

Weitere ähnliche Inhalte

Was ist angesagt?

Consumer Buying Behavior
Consumer Buying BehaviorConsumer Buying Behavior
Consumer Buying Behavior
sharpchen
 
Marketing management-by-philip-kotler-1
Marketing management-by-philip-kotler-1Marketing management-by-philip-kotler-1
Marketing management-by-philip-kotler-1
Cibin Mathew
 

Was ist angesagt? (20)

Sales organization structure
Sales organization structureSales organization structure
Sales organization structure
 
Consumer Buying Behavior
Consumer Buying BehaviorConsumer Buying Behavior
Consumer Buying Behavior
 
Chapter 1 - Introduction to Consumer Behavior
Chapter 1 - Introduction to Consumer Behavior Chapter 1 - Introduction to Consumer Behavior
Chapter 1 - Introduction to Consumer Behavior
 
Basic Marketing Management
Basic Marketing ManagementBasic Marketing Management
Basic Marketing Management
 
Target marketing
Target marketingTarget marketing
Target marketing
 
Distribution Channel Management
Distribution Channel ManagementDistribution Channel Management
Distribution Channel Management
 
Segmentation, Targeting, and Positioning
Segmentation, Targeting, and PositioningSegmentation, Targeting, and Positioning
Segmentation, Targeting, and Positioning
 
Marketing Strategy - Introduction
Marketing Strategy - IntroductionMarketing Strategy - Introduction
Marketing Strategy - Introduction
 
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...Developing Marketing Strategies and Plans / Marketing Management By Kotler K...
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...
 
Creating Customer Value And Engagement
Creating Customer Value And EngagementCreating Customer Value And Engagement
Creating Customer Value And Engagement
 
Product mix factors
Product mix factors Product mix factors
Product mix factors
 
4. consumer behaviour
4. consumer behaviour4. consumer behaviour
4. consumer behaviour
 
Product, Services, and Brands - Building Customer Value - Marketing
Product, Services, and Brands - Building Customer Value - MarketingProduct, Services, and Brands - Building Customer Value - Marketing
Product, Services, and Brands - Building Customer Value - Marketing
 
Identifying Market Segments and Targets / Marketing Management By Kotler K...
Identifying Market Segments and Targets / Marketing Management By Kotler K... Identifying Market Segments and Targets / Marketing Management By Kotler K...
Identifying Market Segments and Targets / Marketing Management By Kotler K...
 
Marketing management-by-philip-kotler-1
Marketing management-by-philip-kotler-1Marketing management-by-philip-kotler-1
Marketing management-by-philip-kotler-1
 
Developing Pricing Strategy
Developing Pricing StrategyDeveloping Pricing Strategy
Developing Pricing Strategy
 
Marketing Environment
Marketing EnvironmentMarketing Environment
Marketing Environment
 
Partnering to Build Customer Relationships
Partnering to Build Customer RelationshipsPartnering to Build Customer Relationships
Partnering to Build Customer Relationships
 
Market Targeting
Market TargetingMarket Targeting
Market Targeting
 
Internal Record System
Internal Record System Internal Record System
Internal Record System
 

Andere mochten auch

Introduction to marketing management
Introduction to marketing managementIntroduction to marketing management
Introduction to marketing management
Sagar Gadekar
 
Marketing Management Chapter 22 Managing A Holistic Marketing Organization
Marketing Management Chapter 22 Managing A Holistic Marketing OrganizationMarketing Management Chapter 22 Managing A Holistic Marketing Organization
Marketing Management Chapter 22 Managing A Holistic Marketing Organization
rikkylohia
 
Basic concepts-of-marketing
Basic concepts-of-marketingBasic concepts-of-marketing
Basic concepts-of-marketing
Tuul Narantuya
 
Marketing mix development
Marketing mix developmentMarketing mix development
Marketing mix development
ugik sugiharto
 
New product devlopment ppt
New product devlopment pptNew product devlopment ppt
New product devlopment ppt
Rameshwar Swami
 
Lecture Marketing Research[1]
Lecture Marketing Research[1]Lecture Marketing Research[1]
Lecture Marketing Research[1]
Gyolonda45
 

Andere mochten auch (20)

Marketing - Definition & Importance, Concepts & Marketing Management Tasks
Marketing - Definition & Importance, Concepts & Marketing Management TasksMarketing - Definition & Importance, Concepts & Marketing Management Tasks
Marketing - Definition & Importance, Concepts & Marketing Management Tasks
 
Marketing management mba ppt
Marketing management mba pptMarketing management mba ppt
Marketing management mba ppt
 
Introduction to marketing management
Introduction to marketing managementIntroduction to marketing management
Introduction to marketing management
 
Marketing Management Chapter 22 Managing A Holistic Marketing Organization
Marketing Management Chapter 22 Managing A Holistic Marketing OrganizationMarketing Management Chapter 22 Managing A Holistic Marketing Organization
Marketing Management Chapter 22 Managing A Holistic Marketing Organization
 
Marketing Management
Marketing ManagementMarketing Management
Marketing Management
 
52 Types of Marketing Strategies
52 Types of Marketing Strategies52 Types of Marketing Strategies
52 Types of Marketing Strategies
 
Marketing Management
Marketing ManagementMarketing Management
Marketing Management
 
Basic concepts-of-marketing
Basic concepts-of-marketingBasic concepts-of-marketing
Basic concepts-of-marketing
 
Retail management
Retail managementRetail management
Retail management
 
Marketing Management Notes Unit I
Marketing Management Notes Unit IMarketing Management Notes Unit I
Marketing Management Notes Unit I
 
Budget and budgetary control
Budget and budgetary controlBudget and budgetary control
Budget and budgetary control
 
Marketing management full notes @ mba
Marketing management full notes @ mba Marketing management full notes @ mba
Marketing management full notes @ mba
 
NATURE AND SCOPE OF MARKETING
NATURE AND SCOPE OF MARKETINGNATURE AND SCOPE OF MARKETING
NATURE AND SCOPE OF MARKETING
 
Marketing mix development
Marketing mix developmentMarketing mix development
Marketing mix development
 
Marketing ppt
Marketing pptMarketing ppt
Marketing ppt
 
Marketing Mix - Price
Marketing Mix - PriceMarketing Mix - Price
Marketing Mix - Price
 
New Product Development Strategy
New Product Development StrategyNew Product Development Strategy
New Product Development Strategy
 
New product devlopment ppt
New product devlopment pptNew product devlopment ppt
New product devlopment ppt
 
Improve Customer Relationships by Understanding 4 “Types” of Physicians
Improve Customer Relationships by Understanding 4 “Types” of PhysiciansImprove Customer Relationships by Understanding 4 “Types” of Physicians
Improve Customer Relationships by Understanding 4 “Types” of Physicians
 
Lecture Marketing Research[1]
Lecture Marketing Research[1]Lecture Marketing Research[1]
Lecture Marketing Research[1]
 

Ähnlich wie 07 Marketing Management

Marketing management
Marketing managementMarketing management
Marketing management
Utomo Prawiro
 
Dr. Thomas Eppel - Management 1 Chapter 13,14 : Marketing
Dr. Thomas Eppel - Management 1 Chapter 13,14 : MarketingDr. Thomas Eppel - Management 1 Chapter 13,14 : Marketing
Dr. Thomas Eppel - Management 1 Chapter 13,14 : Marketing
sumguy
 
Unit1 marketing mix promotion
Unit1 marketing mix promotionUnit1 marketing mix promotion
Unit1 marketing mix promotion
Subhajit Sanyal
 
Distribution Management & Marketing Mix ( PDFDrive )_1-28.pdf
Distribution Management & Marketing Mix ( PDFDrive )_1-28.pdfDistribution Management & Marketing Mix ( PDFDrive )_1-28.pdf
Distribution Management & Marketing Mix ( PDFDrive )_1-28.pdf
AsmaRauf5
 
Marketing Int 2
Marketing Int 2Marketing Int 2
Marketing Int 2
Marcus9000
 
The marketing mix
The marketing mixThe marketing mix
The marketing mix
College
 
The marketing mix
The marketing mixThe marketing mix
The marketing mix
R Giles
 
Consumer+behaviour+consumer+analysis+ch2
Consumer+behaviour+consumer+analysis+ch2Consumer+behaviour+consumer+analysis+ch2
Consumer+behaviour+consumer+analysis+ch2
shrutika1991
 
Marketing
MarketingMarketing
Marketing
eci
 
Channels and distribution
Channels and distribution Channels and distribution
Channels and distribution
ulabnafisa
 

Ähnlich wie 07 Marketing Management (20)

Marketing management
Marketing managementMarketing management
Marketing management
 
Marketng m ix
Marketng m ixMarketng m ix
Marketng m ix
 
Basic Marketing Concepts
Basic Marketing ConceptsBasic Marketing Concepts
Basic Marketing Concepts
 
Selling and Marketing
Selling and Marketing Selling and Marketing
Selling and Marketing
 
Dr. Thomas Eppel - Management 1 Chapter 13,14 : Marketing
Dr. Thomas Eppel - Management 1 Chapter 13,14 : MarketingDr. Thomas Eppel - Management 1 Chapter 13,14 : Marketing
Dr. Thomas Eppel - Management 1 Chapter 13,14 : Marketing
 
3.01 PowerPoint
3.01 PowerPoint3.01 PowerPoint
3.01 PowerPoint
 
Unit1 marketing mix promotion
Unit1 marketing mix promotionUnit1 marketing mix promotion
Unit1 marketing mix promotion
 
Distribution Management & Marketing Mix ( PDFDrive )_1-28.pdf
Distribution Management & Marketing Mix ( PDFDrive )_1-28.pdfDistribution Management & Marketing Mix ( PDFDrive )_1-28.pdf
Distribution Management & Marketing Mix ( PDFDrive )_1-28.pdf
 
Ch13 introto business
Ch13 introto businessCh13 introto business
Ch13 introto business
 
Neethu(titto sunny)
Neethu(titto sunny)Neethu(titto sunny)
Neethu(titto sunny)
 
Marketing fundamentals part - II
Marketing fundamentals part - IIMarketing fundamentals part - II
Marketing fundamentals part - II
 
MARKETING MIX (4P's Of Marketing) Demo Presentation
MARKETING MIX (4P's Of Marketing) Demo PresentationMARKETING MIX (4P's Of Marketing) Demo Presentation
MARKETING MIX (4P's Of Marketing) Demo Presentation
 
Marketing Int 2
Marketing Int 2Marketing Int 2
Marketing Int 2
 
The marketing mix
The marketing mixThe marketing mix
The marketing mix
 
The marketing mix
The marketing mixThe marketing mix
The marketing mix
 
Marketing channel
Marketing channelMarketing channel
Marketing channel
 
Consumer+behaviour+consumer+analysis+ch2
Consumer+behaviour+consumer+analysis+ch2Consumer+behaviour+consumer+analysis+ch2
Consumer+behaviour+consumer+analysis+ch2
 
Marketing mix
Marketing mixMarketing mix
Marketing mix
 
Marketing
MarketingMarketing
Marketing
 
Channels and distribution
Channels and distribution Channels and distribution
Channels and distribution
 

Mehr von Wahyu Wijanarko

Mehr von Wahyu Wijanarko (17)

Finalist Briefing - Thailand Medical Tourism Blog Contest
Finalist Briefing - Thailand Medical Tourism Blog ContestFinalist Briefing - Thailand Medical Tourism Blog Contest
Finalist Briefing - Thailand Medical Tourism Blog Contest
 
Blog Sebagai Sarana Internet Marketing
Blog Sebagai Sarana Internet MarketingBlog Sebagai Sarana Internet Marketing
Blog Sebagai Sarana Internet Marketing
 
16-Cost and Benefit Analysis
16-Cost and Benefit Analysis16-Cost and Benefit Analysis
16-Cost and Benefit Analysis
 
15-Analysis of Financial Statement
15-Analysis of Financial Statement15-Analysis of Financial Statement
15-Analysis of Financial Statement
 
14-Laporan Arus Kas
14-Laporan Arus Kas14-Laporan Arus Kas
14-Laporan Arus Kas
 
13-Laporan Keuangan Daerah
13-Laporan Keuangan Daerah13-Laporan Keuangan Daerah
13-Laporan Keuangan Daerah
 
12-Basic Financial Statement
12-Basic Financial Statement12-Basic Financial Statement
12-Basic Financial Statement
 
11-Management Science
11-Management Science11-Management Science
11-Management Science
 
10-Management of Technology
10-Management of Technology10-Management of Technology
10-Management of Technology
 
09-Egovernment
09-Egovernment09-Egovernment
09-Egovernment
 
08-Management Information System
08-Management Information System08-Management Information System
08-Management Information System
 
06-Human Resource Management
06-Human Resource Management06-Human Resource Management
06-Human Resource Management
 
05-Operations Management
05-Operations Management05-Operations Management
05-Operations Management
 
04 Managing And Organizing Business Enterprise
04 Managing And Organizing Business Enterprise04 Managing And Organizing Business Enterprise
04 Managing And Organizing Business Enterprise
 
03-International Business
03-International Business03-International Business
03-International Business
 
02-Business Environment
02-Business Environment02-Business Environment
02-Business Environment
 
01 Understanding The Concepts Of Business Enterprise
01 Understanding The Concepts Of Business Enterprise01 Understanding The Concepts Of Business Enterprise
01 Understanding The Concepts Of Business Enterprise
 

Kürzlich hochgeladen

Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
ZurliaSoop
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptxPre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
Roofing Contractor
 
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
gargpaaro
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur DubaiUAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
jaehdlyzca
 

Kürzlich hochgeladen (20)

Buy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail AccountsBuy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail Accounts
 
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Kalyan Call Girl 98350*37198 Call Girls in Escort service book now
Kalyan Call Girl 98350*37198 Call Girls in Escort service book nowKalyan Call Girl 98350*37198 Call Girls in Escort service book now
Kalyan Call Girl 98350*37198 Call Girls in Escort service book now
 
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
 
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptxPre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
 
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
 
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
 
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service AvailableBerhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur DubaiUAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
 
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 

07 Marketing Management

  • 1. MARKETING MANAGEMENT Lecture Notes for Business Introduction By Fahmy Radhi
  • 2.
  • 3. Product Variety Quality Design Features Brand Name Packaging Services Price List price Discounts Allowances Credit Terms Promotion Advertising Personal Selling Sales Promotion Public Relations Place Channels Coverage Assortments Locations Inventory Transportation Logistics Target Costumers Intended Positioning Marketing Mix
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23. Major Public Relation Tools Special Events Written Materials Public Service Activities Speeches News Audiovisual Materials Corporate Identity Materials Web Site
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.  
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34. Basic Channels of Distribution Manufacturers/products Agents/brokers Wholesalers/distributors Retailers Retailers Consumers and organizational end users
  • 35. Typical Distribution of Drugs Manufacturers Marketing Agents Retailers/Wholesalers/Distributors Patient Public Hospitals / Institutions Private GPs/specialists Group Procurement Office Retail Pharmacy