Generation Communications

Robert Wags Wagner
CRB, CRS, GRI, E-PRO, OA, RSPS

Real Estate Educators 412-369-8771
www.RealEstateEducators.org

RULES
AND
REGULATIONS


According to the Rules and Regulations of the
Pennsylvania Real Estate Commission YOU ARE
TOO LATE to enter the classroom. A transcript
CANNOT be Issued to you by Real Estate
Educators for this class.

You may register for another class (if available) with Real
Estate Educators and your
Registration fee will be applied to that class.

If you choose NOT to register for another class with Real Estate
Educators your registration fee for this class (if already paid)
will be refunded to you.

PLEASE CALL REAL ESTATE EDUCATORS
412-369-8771 FOR MORE INFORMATION.

Class Registration
Before the Break


Class Time AM Class
9:00 Start
10:45 to 11:00 Break
12:30 Finish


Class Time PM Class
1:30 Start
3:15 to 3:30 Break
5:00 Finish


Laurel Highlands Living
“Classes”
Robert “Wags” Wagner
412-551-1859


Class Goals
What do YOU
want to learn?


Birth Years for
Generations can
“Overlap”


Why Learn About
Generations ?


Behavior, Values
Motivation
Expectations
Communicating


Generation Y

17 to 34

1977 to 1994

Generation X

35 to 46

1965 to 1976

Boomers

47 to 65

1946 to 1964

Matures
Silent G and GI Gen
66 to 84 and on
1901 to 1945


No Stereotypes
Lines Blurred


General
Characteristics of
Each Generation


Generation Y
“Millennials”
75.8 Million
17 to 34


Events
Characteristics
Famous Members


9/11 Terrorism
School Violence
Recession
Self Esteme


Like Boomers
Pragmatic
Tolerant
Nurtured


Multitasking
Technology
Low Touch
Crowd Sourcing
Connected

Paris Hilton
LeBron James
Beyonce’
Britney Spears


Generation X

35 to 46


Iran Hostage
Chernobyl
Challenger
Recession


Independent
Skeptical
Values Relations
Cautious


High Tech
Low Touch
Entrepreneurial
Connected


Lance Armstrong
Brett Favre
Mary Lou Retton
Julia Roberts


BOOMERS
47 to 65
85 Million


Civil Rights
Vietnam
Missile Crisis
Change


Ambitious
Individualistic
Want it NOW
Competitive


Technology = Tool
Touch Friendly
Materialistic
Evolving


Bush and Clinton
Madonna
Oprah


Matures

66 to 110


World Wars
Economic Challenge
Depression
Change


Loyalty
Conformist
Joiner
Respectful


Hard Work
Frugal
Patriotic
Risk Adverse
Personal Touch

JFK
Nixon
Jimmy Stewart
Martha Stewart


Buyer-Seller
Demographics


NAR
Profile of Home
Buyers and Sellers


Profile of First
Time Buyer


% of All Buyers 47%
Gen Y 60%
Gen X 24%
Boomers 15%


Gen Y 35%
Gen X 26%
Boomers 29 %
Matures 9%


Working with
Gen Y
17 to 34


Transparency
Value
Professionalism
Honesty
Technology

Lifestyle not House
Compatible
Community
Features Upgrades


Be Sincere, Honest
BLUF
Faster Pace
Technology


Form Discussion
Groups mixed
Generations


Share Experiences
And
Strategies


Working with
Gen X
35 to 46


“Investment”
Community
Family Oriented
Location


Talk Their Way
Feedback
Confirm
Let Them Lead


Form Groups
Experiences
And
Strategies


Working with
Boomers
47 to 65


Advisor
You Provide
They Decide
Service
Knowledge

Image
Status
Independence
Future Needs


Listen
Open Ended ?
Information
Personal Touch


Working with
Matures
66 to 110


Advise on Process
Compassion
Professionalism
Respect


Safety
Community
Affordable
Lifestyle Support


Follow Through
Explain Process
Be on Time
Talk to Them


Form Groups
Experiences
and
Strategies


COMPLETE
REGISTRATION FORM

TAKE A BREAK
15 MINUTES

Working
With
Sellers


Area Knowledge
Reputation
Honesty
Referred


Message
Delivery
Type Communications


Listing
Strategy for
Gen Y
17 to 34


Review
Multi Tasking
Low touch
Crowd Sourcing
Connected

Group Project
Marketing Message
Delivery Method


Technology
Experience
Value
On Line Presence
Group Referral

Internet
Social Media
QR Codes
Text system


Ask Preference
How Often
Text
E mail
Voice

Listing
Strategy for
Gen X
35 to 46


Independent
Skeptical
High Tech
Low Touch


Ask for best method
Get Feedback
Confirm, don’t Assume
They lead
You Support

Technology
Experience
Knowledge
On Line Presence


Social Media
Linked In
Web Presence
Life Style Media


Ask for Best Method
How Often
Text
E mail


Listing
Strategy for
Boomers
47 to 65


Ambitious
Individualistic
Hardworking
Competitive


All Types
Touch Friendly
Bottom Line
Status Symbol


Group Project
Market Method
Delivery Method


Technology = Tool
Internet
High Value
Work Hard for You


Internet
Social Media
Print Media
Community Groups


Best way for you
Frequency
Voice
Electronic


Listing
Strategy for
Matures
66 to ~


Loyal
Conformist
Joiner
Frugal


Explain
KISS
Stay on Track
Hands on
Written

Group Project
Marketing Method
Delivery Method


Dependable
Knowledge
Experience
Trustworthy


Organizations
Community
Print
Referrals
Market Presence

What is best for you?
Mail Printed
Handouts
E mail
Voice

Review
Identify Groups
Communications
Expectations
Market Messages

Where to go
for more help
and information


NAR
ABR
CRS CRB
SRES


Laurel Highlands Living
Training page
for presentation
and materials
Please “LIKE” our site


Please
RECOMMEND
This Class to your
Friends


Generation Communications

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