The mindmap of understanding some basic marketing strategy for Netflix, the file was made in 2014, and done by HongAnh Paris.

1. Customers
in the US
Streaming
1 month trail
$7.99/month TV, PC, Phone, Tablet, Apple TV. Xbox, PS3
Networks:
Playstation,
Xbox live,
Cable,
Bluray quality, HD
Subscribe on
Netflix.com
Payment via cards .
31.09 million subcribers
TV shows and movies
DVD
rental
$7.99/month
How it works
Make a list online of DVDs want to watch
Free Delivery 1 DVD-a-time via post
keep DVD as long as you want
return DVD ( prepaid envelop) and get a new one
7.98 million subcribers
Payment via cards .
TV shows and Movies
Was taken separated
as Qwikster (2011) but
didn't work out and
have to take back
Both
streaming and
DVD rental,
combination
of two options
above
$15.88 /month
DVD watching
Streaming
Abroad
Streaming only
monthly fee
1 month trail
TV, PC, Phone, Tablet, Apple TV. Xbox, PS3
Networks: Playstation, Xbox live, Cable,
Bluray quality, HD
Subscribe on Netflix website
Payment via cards .
Market
UK, Ireland, Nordics (2012)
Neitheland (2013)
France, Germany (2014)
Latin America
9.19 million subcribers
Original programming
Debut February 2013
acquiring
original
content
from
Self producing
Political themme
Big hits
Only on Netflix
Movie and TV library
Signing contract
with content
providers
Content
removed after
contract
expried
Content Providers
And more
Competitors
Streaming in US
DVD rental in
US
Small
companies
targeting niches
market
Asian entertainment
Adult contents
Dancing
martial arts
Religious contents
Potential competitors
Indirect Competitors
Television
Video games
Other media
illegal content sharing