Impact at Work: Driving Positive Change by Encouraging Intrapreneurship April 2012 Best Practice Network Webinar, presented by VolunteerMatch Session Description: Tired of business as usual? Leverage the skills you and your employees have to bring real change to your workplace — and the world — no matter your industry or job title. Learn how to create a workforce of Social Intrapreneurs: Internal innovators who challenge their organization’s status quo while developing and implementing solutions that both benefit their organization and create positive social and environmental impact. During this session, Britta Durtsche from Net Impact will outline the valuable benefits of supporting intrapreneurs in the workplace and offer a tangible toolkit that will enable you to launch workplace projects, engage co-workers, and bring social and environmental change to your community. About Our Guest Speaker: Britta Durtsche serves as senior manager and is responsible for Net Impact's global chapter network, including the Global Fellows program, as well as our diverse portfolio of Impact Programs, including Impact at Work, Board Fellows, Service Corps, Curriculum Change, and the Net Impact Force for Change Award. Prior to joining our team, Britta worked for Best Buy Inc. and played an integral role in starting the Best Buy Social Responsibility team. In addition to her experience at Best Buy Inc., Britta spent two years working for Compass Marketing as a Senior Account Manager. Most recently, she spent time in Pretoria, South Africa working on a pro-bono strategy consulting project in the Fair Trade industry. She holds a B.A. in Marketing and Entrepreneurial Studies from the Carlson School of Management, University of Minnesota. Britta loves to spend her weekends on her road bike, exploring Bay Area hiking trails and cooking for (and with!) friends.

1. Impact at Work:
Driving Positive Change by
Encouraging Intrapreneurship
April 11, 2012
Guest Speaker:
Britta Durtsche
Senior Manager
Net Impact
Moderator:
Casey Brennan
Marketing & Insights Manager
VolunteerMatch
Confidential and Proprietary 1

2. To Ask Questions
Type questions into the box on the
right side of the your screen
Submit via Twitter to
@VM_Solutions using “#VMbpn”
We will pose questions at the end
of the presentation
A copy of the sides will be
circulated after the event
Confidential and Proprietary 2

3. Impact at Work: Driving Positive Change by
Encouraging Intrapreneurship
Britta Durtsche, Senior Manager, Chapters
April 11, 2012

4. Agenda
• Introductions
° Net Impact
° Impact at Work program
• Intrapreneurship: Definition and Examples
• Impact at Work Toolkit
° Step 1: Define your project
° Step 2: Engage stakeholders
° Step 3: Deliver results
•Questions
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5. What is Net Impact?
Net Impact is a new generation of leaders who
use our careers to tackle the world’s toughest
problems.
By doing so, we show the world it’s possible to
make a net impact that benefits not just the bottom
line – but people and planet, too.
www.netimpact.org
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6. The Opportunity
Together, we spend about half our waking hours at work
each year.
• That’s more than 250 billion collective hours.
• Yet volunteering accounts for only 3 billion hours.
What if we could spend more of our
working hours creating social and
environmental change, instead of
squeezing our impact into nights and
weekends?
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7. “The people changing the
world can be found in every
industry, in every company, in
every function. Net Impact
brings these people together,
helping them integrate these
values into their work.”
- Liz Abbett, Lifetime Member
Program Manager, Value Chain Compliance
and Social Responsibility | Cisco Systems
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8. Impact at Work Program
Net Impact’s Impact at Work program develops and supports a
community of Net Impact members who leverage their
business skills and ideals to make a positive difference in their
workplace.
Resources offered by the Impact at Work program:
• Impact at Work calls: Forum to discuss questions, challenges,
and ideas related to the implementation of grassroots social and
environmental sustainability projects in the workplace.
http://netimpact.org/learn
• Online resource center: Project ideas, the Impact at Work toolkit,
etc. http://netimpact.org/impactatwork
• Impact at Work(shop): A hands-on workshop that helps identify
workplace change projects. Contact impact@netimpact.org for
workshop materials.
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9. Intrapreneurship
Social intrapreneur: An internal innovator who challenges
their organization’s status quo while developing and
implementing solutions that both benefit their organization
and create positive social and environmental impact.
Take a look at two examples…
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10. Intrapreneurship in Action
Elimination of bottled water
Jason McBriarty, Levi Strauss and Co.
Jason helped lead a campaign with the Environment
Community Involvement Team called “Boot the Bottle” that
eliminated bottled water from the corporate campus.
Challenges Keys to success Results
• Convincing peers to • Educating employees • $40,000 in annual
help make the change about the change and savings
providing an
• The independent alternative • Elimination of 6,000
catering/cafeteria bottles of water per
team due to the high • Showing savings in month
margin that bottled dollars and waste
water provided their made it easy to • A raised awareness
business convince people of the about waste
value this in project

11. Intrapreneurship in Action
Starting a grassroots interest group
Hamlin Metzger, Best Buy
Hamlin started a group focusing on ways Best Buy could
become more socially responsible. The group started with a
committee of 5 and grew to over 200 members in 1 year.
Challenges Keys to success Results
• Not knowing where to • Understanding the • Projects completed
start in a large business and key such as waste
company strategies reduction, sustainable
401Ks, environmental
• Gaining the respect of • Serving as a resource advocacy , etc
upper management vs. acting like a “boss”
or “teacher” • Hamlin became Best
• Transferring Buy’s first full-time
coworkers’ excitement • Catering the message employee devoted to
into productive project to multiple audiences Corporate
work Responsibility

12. Project Benefits
Benefits
Reduce costs and environmental impact
By eliminating one printed direct mail piece, Sun Microsystems’ Betsy Hansen saved 4.63
tons of paper in addition to a lot of money
Increase employee engagement and retention
At Boston Consulting Group’s Chicago office, Shoshannah Lenski found that 75% of
employees thought greening the office was important to morale, retention, and recruiting
Professional development
Clorox’s Suzanne Henricksen called her experience in managing a workplace change
project instrumental to her development of leadership skills
Further priorities of senior management
Levi Strauss’ CEO John Anderson asked a volunteer employee team to develop a plan to
eliminate bottled water
Enhance corporate reputation
At Accenture, Lisa Neuberger-Fernandez built a sustainability initiative that built their
“credibility as a leader in sustainability consulting”
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13. Impact at Work Toolkit
Step 1 Step 2 Step 3
Define Your Project Engage Stakeholders Deliver Results
• Identify potential • Build a team • Chart progress
projects
• Map stakeholders • Maintain
• Evaluate benefits involved momentum and
and challenges of engagement
those projects • Craft and
communicate your
• Select and define message
project to pursue
*Toolkit location: http://netimpact.org/docs/impactatwork-toolkit
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14. Next Steps
• Form a team! Send around the intrepreneurship video to co-
workers to generate interest.
• Mark your calendar! Set a date to gather a group of your co-
workers to put the toolkit to use.
• Learn more! Check out some of the Impact at Work calls.
www.netimpact.org/learn
• Conduct the Impact at Work(shop)! Consider hosting this
workshop to get some projects in motion. Contact
impact@netimpact.org to receive workshop materials.
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15. Questions?
Contact Info:
• Britta Durtsche, Senior Manager Chapters,
bdurtsche@netimpact.org
Impact at Work:
• www.netimpact.org/impactatwork
Join:
• www.netimpact.org/join
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16. Stay Informed
Blog (new look!):
www.VolunteeringIsCSR.org
Twitter:
@VM_Solutions

17. Appendix
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18. Delivering Results: Example Levi’s example
Decide metrics to track
• Pounds of waste eliminated
• Dollars saved by month and year on bottled water purchases
• Number of bottles averted from the waste stream by month and
year
Chart progress
• Create a graph to display dollar savings
by implementing this change
• Use a pie chart to show categories and
volume of waste
• Create a graph to display the pounds of
waste eliminated by month
• Convert metrics to represent numbers
that people relate to (e.g. number of
elephants representing the weight of
waste removed, or trees for amount of
paper saved)
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19. Engaging Stakeholders
The importance of engaging stakeholders
By identifying the needs of each stakeholder group, and articulating the
initiative’s value-add, you’ll be more likely to:
• Secure widespread support
• Speed up the progress of your project
• Build credibility for your team
Common stakeholder groups
Management Facilities Co-workers
Competitors Community groups Divisions of the Org
External partners Customers OTHERS?
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20. Stakeholder mapping: example Levi’s example
1. List key stakeholders for your project
• Facilities • Management
• Co-workers • Cafeteria team
*Is there someone at a senior level you could make a “sponsor” of your project? Securing management buy-in is valuable for propelling your project
forward.
2. Decide where stakeholders fall on the chart below
Strongly Against Against Neutral Supporting Strongly supportive
Co- Mgmt.
Cafeteria Facilities
workers
3. Discuss ways to move key stakeholders to a position further to the right
• Show management and co-workers the savings from bottle elimination
• Work with the cafeteria team to identify new business opportunities due to the elimination of bottled water (fruit juices,
flavored water, etc)
• Explain to the facilities team that this change should not greatly affect their current workload or routine
4. Next steps for the near-term
• Discuss beverage alternatives with the cafeteria team
• Create a communications plan to raise awareness to co-workers and management
• Meet with facilities team to discuss potential change
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