3. About Socialbakers
Monitoring Facebook, Twitter, Linkedin, Google+
Offices in Prague & London & San Francisco
Write down to go to:
www.socialbakers.com
Social media analytics
Measuring Facebook, Twitter,
LinkedIn, YouTube,
brands, media companies & more! Facebook
marketing
agency
8. Brands on Facebook &
Twitter
TOP 50 brands on Twitter are still 4 –
10x smaller than those on Facebook
9. Brands on Facebook &
Twitter
Starbucks - Best practice
leader in customer service
Skittles act as a person
#OreoMoment
Coca-Cola does great job
interacting with users
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u ck s :
@ Starb ppy! . co m
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at ks
! “ e to day to be ha starbuc
ou Brian d twic ant you service@
ves y arge We w
t c h lla m
er
ol a lo „I go lyha cu stom p.“
„Co ca-C r w itter to hel
„@ca e email t e can
s w
Plea do what
e’ ll
10. TOP Countries on Facebook
TOP 6 countries
make up 40 % of
total Facebook
population
17. New metrics
Facebook is NOT about website
metrics!
New terms and KPIs
Interactions
Engagement
Wall Activity
Response Rate
18. What you should monitor
FANS - Size, reach, and growth of
the fan page
ENGAGEMENT - User interactions
and engagement to content, People
who talk about
COMMUNITY - Community
management, response rate, key
influencers, CORE FANS
COMPETITORS - Compare all of that
with competitors
25. Metric to follow on Apps
UNIQUE USERS – Total unique users
MONTHLY / DAILY ACTIVE –
Monthly and daily actives
VIRALITY – How many people are
sharing and inviting others
CONVERSIONS - % conversion rate
28. Building Engaging
Applications
Its not only about social media posting, but also building engaging content,
content types, marketing facebook applications
1000
users
150 new 50 to
users publish
29. Building Engaging
Applications
Its not only about social media posting, but also building engaging content,
content types, marketing facebook applications
1000
users
1200 new 400 to
users publish
36. What Works? Best Practices
Diversity of content
Engaging content
Actually telling people to engage
Simple and clear messages
37. Worst Practices
Posting too many updates a day
Recommendation: 1 – 2 / day for brands
Not engaging with people in comments
Arguing with fans
Running competition against Facebook rules
Not using apps + tabs
38. LIKE US!
www.socialbakers.c
om
info@socialbakers.co
m
+420 603 101 475
39. Thank you!
JIRI VOVES
Email me at:
jiri@socialbakers.com
Twitter:
@jirivoves
Candytech.biz
|
Socialbakers.com
Link me: Connect me: Follow me:
(anytime) (meet me first) (when you want)