1. 1

2. Building social media
strategies on the basis of
analytics and insights
Jiří Voves

3. About Socialbakers
Monitoring Facebook, Twitter, Linkedin, Google+
Offices in Prague & London & San Francisco
Write down to go to:
www.socialbakers.com
Social media analytics
Measuring Facebook, Twitter,
LinkedIn, YouTube,
brands, media companies & more! Facebook
marketing
agency

4. About Socialbakers

5. Socialbakers
Top brands on Facebook Top media on Facebook

6. Facebook 2010 Yearbook
World „Facebook population“
Now more than 770 million
8,2 registrations per second!

7. Facebook 2010 Yearbook
Age Distribution
Facebook is NOT a
teenage medium

8. Brands on Facebook &
Twitter
TOP 50 brands on Twitter are still 4 –
10x smaller than those on Facebook

9. Brands on Facebook &
Twitter
Starbucks - Best practice
leader in customer service
Skittles act as a person
#OreoMoment
Coca-Cola does great job
interacting with users
-(„
u ck s :
@ Starb ppy! . co m
w
at ks
! “ e to day to be ha starbuc
ou Brian d twic ant you service@
ves y arge We w
t c h lla m
er
ol a lo „I go lyha cu stom p.“
„Co ca-C r w itter to hel
„@ca e email t e can
s w
Plea do what
e’ ll

10. TOP Countries on Facebook
TOP 6 countries
make up 40 % of
total Facebook
population

11. TOP Growing Countries
on Facebook in the last
Russia 8th fastest
growing country in
October

12. Facebook in Russia

13. Facebook in Russia
Age Distribution Male/Female Ratio
Age group 18-44 represents
74 % of Facebook population
in Russia

14. Social analytics

15. Social Media Listening

16. Context Monitoring

17. New metrics
Facebook is NOT about website
metrics!
New terms and KPIs
Interactions
Engagement
Wall Activity
Response Rate

18. What you should monitor
FANS - Size, reach, and growth of
the fan page
ENGAGEMENT - User interactions
and engagement to content, People
who talk about
COMMUNITY - Community
management, response rate, key
influencers, CORE FANS
COMPETITORS - Compare all of that
with competitors

19. Create Your Dashboard!
Monitor yourselves

20. Monitor What’s New
New tabs
launched!

21. Monitor What Works!

22. Local Works Better
Engage your fans on a local level

23. Response is Vital
Proper communication with
fans
45 % !
Under 10 mins!

24. Ash cloud over Europe

25. Metric to follow on Apps
UNIQUE USERS – Total unique users
MONTHLY / DAILY ACTIVE –
Monthly and daily actives
VIRALITY – How many people are
sharing and inviting others
CONVERSIONS - % conversion rate

26. Metrics to follow on Apps

27. Metrics to follow on Apps

28. Building Engaging
Applications
Its not only about social media posting, but also building engaging content,
content types, marketing facebook applications
1000
users
150 new 50 to
users publish

29. Building Engaging
Applications
Its not only about social media posting, but also building engaging content,
content types, marketing facebook applications
1000
users
1200 new 400 to
users publish

30. Interesting data on Facebook

31. Engagement Rate

32. Response Rate
100%
response rate
GAP

33. Social CRM
Collection of user data always in compliance
with Facebook policy and your own data
policy.
|
www.Socialbakers.com

34. Yearly Plan
FACEBOOK PAGE and COMMUNITY management
PAGES
Smal Smal Smal Smal Smal Smal Smal Smal Smal Smal Smal
app app app app app app app app app app app
BIGGER BIGGER
CAMPAIGN APP
APPS APP APP
LONGER TERM APP
Social CRM

35. SUM UP

36. What Works? Best Practices
Diversity of content
Engaging content
Actually telling people to engage
Simple and clear messages

37. Worst Practices
Posting too many updates a day
Recommendation: 1 – 2 / day for brands
Not engaging with people in comments
Arguing with fans
Running competition against Facebook rules
Not using apps + tabs

38. LIKE US!
www.socialbakers.c
om
info@socialbakers.co
m
+420 603 101 475

39. Thank you!
JIRI VOVES
Email me at:
jiri@socialbakers.com
Twitter:
@jirivoves
Candytech.biz
|
Socialbakers.com
Link me: Connect me: Follow me:
(anytime) (meet me first) (when you want)