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Which Medium Works: Multichannel Testing For High-Performance Results

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Which Medium Works: Multichannel Testing for High Performance Results Spyro Kourtis President / CEO, Hacker Group October 4, 2011
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#2 Provide content the way they want to consume it ,[object Object],[object Object],12
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[object Object],[object Object],[object Object],A + B + C + D + E = ? D > E > A > C > B 17
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[object Object],[object Object],24 Format Summary Lift Over Control ROI Mail Package Only 31.22% 1518% Mail Package with Email Follow Up -53.22% -2619%
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#4 Testing strategy 27
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Which Medium Works: Multichannel Testing For High-Performance Results

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  • 2. Which Medium Works: Multichannel Testing for High Performance Results Spyro Kourtis President / CEO, Hacker Group October 4, 2011
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  • 4. Presentation brought to you by the following… following… 4
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  • 27. #4 Testing strategy 27
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