10 Successful E-Commerce Affiliate Program Marketing Strategies

Meet the Presenters ,[object Object],[object Object]

Meet the Presenters ,[object Object],[object Object],[object Object]

10 Successful E-commerce Affiliate Program Marketing Strategies ,[object Object],[object Object]

Why Affiliate Marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why an affiliate program is a viable marketing channel for Groupon: ,[object Object],[object Object]

Is an affiliate program a viable marketing channel for your ecommerce business? ,[object Object],[object Object],[object Object]

Is an affiliate program a viable marketing channel for your ecommerce business? ,[object Object],[object Object],[object Object],[object Object],[object Object],We’re going to explore these questions and more, in-depth during our presentation.

Deciding on a CPS, CPL Affiliate Program and the differences between big “Retail Networks” and “CPA Networks” ,[object Object],CPS = Cost Per Sale ("commissions") CPL = Cost Per Lead ("data")

Deciding on a CPS, CPL Affiliate Program and the differences between big “Retail Networks” and “CPA Networks” ,[object Object],[object Object],[object Object],[object Object],[object Object]

The “Retail Networks” Include:

“ Retail Networks” vs. “CPA Networks” ,[object Object],[object Object]

CPA Networks: Some of the Players ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Our Concerns About “CPA Networks” and Why We Are Not Recommending Them: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Our Concerns About “CPA Networks” and Why We Are Not Recommending Them: ,[object Object],[object Object],[object Object],[object Object],[object Object]

Our Concerns About “CPA Networks” and Why We Are Not Recommending Them: ,[object Object],[object Object],[object Object],[object Object]

The Quality Focus... ,[object Object],[object Object],[object Object],[object Object]

“ Choosing Your Solution” Should you join one of the affiliate program networks or run a private/internal program? ,[object Object],[object Object]

“ Choosing your solution” An Overview ,[object Object],[object Object],[object Object],[object Object],(Not going to discuss CPA Networks as an option.)

Choosing your solution : Understanding Networks ,[object Object],[object Object],[object Object],[object Object],[object Object]

Choosing your solution : Understanding Networks ,[object Object],[object Object],[object Object]

Choosing your solution : Understanding In-House Solutions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],However, if control and flexibility is needed, then a customized in-house solution may fit more technically -- but the recruiting challenges are typically immense.

“ Choosing your solution”: One or More Solution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Healthy Back Institute's Successful Internal Affiliate Program ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Establishing an affiliate compensation plan that is attractive, yet affordable. ,[object Object],[object Object]

How to promote your Affiliate Program so desirable affiliates find you. ,[object Object],[object Object]

How to promote your Affiliate Program so desirable affiliates find you. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How to identify, approach and secure partnerships with desirable affiliates. ,[object Object],[object Object]

How to identify, approach and secure partnerships with desirable affiliates. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How to identify, approach and secure partnerships with desirable affiliates. Thinking Outside The Box... ,[object Object],[object Object],[object Object],[object Object]

Hiring an Affiliate Manager or Outsourcing ,[object Object],[object Object]

Hiring an Affiliate Manager or Outsourcing ,[object Object],[object Object],[object Object],[object Object],[object Object]

Hiring an Affiliate Manager or Outsourcing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Segment your affiliate base to optimize efficiency, reporting and communications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Providing results-oriented marketing material for your affiliates. ,[object Object],[object Object]

Providing results-oriented marketing material for your affiliates. Groupon creates tools that make it easy for different types of affiliates to drive traffic to us: Dynamic Banners

Providing results-oriented marketing material for your affiliates. Groupon creates tools that make it easy for different types of affiliates to drive traffic to us: Widgets

Providing results-oriented marketing material for your affiliates. Groupon creates tools that make it easy for different types of affiliates to drive traffic to us: Link Generator

Providing results-oriented marketing material for your affiliates.

Providing results-oriented marketing material for your affiliates. Groupon creates tools that make it easy for different types of affiliates to drive traffic to us: API

How to best promote through affiliate deal/coupon sites. ,[object Object],[object Object]

How to best promote through affiliate deal/coupon sites. ,[object Object],[object Object],[object Object]

Key Take-Aways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Panel Contact Info Carolyn Kmet Groupon.com [email_address] @catango Todd Farmer PerformStreet.com [email_address] @toddfarmer AffiliateMarketing Plan.com Jim Gribble LinkProfits.com [email_address] p 301 916-3900 @LinkProfits

10 Successful E-Commerce Affiliate Program Marketing Strategies

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10 Successful E-Commerce Affiliate Program Marketing Strategies