"The RTB Revolution" Powerpoint Slides By Colin Walsh
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The powerpoint slides from the fast track seminar "The RTB Revolution" by Colin Walsh presented at Interactive Day San Diego 2013.
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"The RTB Revolution" Powerpoint Slides By Colin Walsh
- 1. THE RTB REVOLUTION Colin Walsh
- 2. RTB?
- 3. RTB Spending will increase by 72% in 2013
- 4. 20% of total online display ad spending
- 5. RTB Video - 21.8% of all video ad spending in 2013 ($686MM)
- 8. 2009 Exchanges start accepting bids
- 9. 2009-2010 RTB increased on DoubleClick by 850%!
- 11. 500,000
- 22. $
- 24. $
- 25. $
- 26. $
- 28. Real Time BiddingBulk Buying Impressions Targeting large audiences by category Pay only for valuable users$
- 29. RTB Allows Us To Buy Audiences Indie Rock Fashion
- 30. How To Do RTB
- 32. Work with a DSP
- 33. The Sales Funnel
- 40. The Opportunity
- 41. Price
- 42. Targeting
- 43. Automation
Hinweis der Redaktion
- Explain what real time bidding is
- You know what else is growing by 72% in 2013? Nothing One number I want you to remember
- You know what else is growing by 72% in 2013? Nothing One number I want you to remember
- Pages visited Web analytics data -Conversion data -Shopping cart data Ad interaction / intake
- The old model of purchasing online advertising required you to place your buys directly with a website, exchange or aggregator. RTB allows you to buy using automoted, real time algorithmic optimization across sources such as -display -mobile -video
- The old model of purchasing online advertising required you to place your buys directly with a website, exchange or aggregator. RTB allows you to buy using automoted, real time algorithmic optimization across sources such as -display -mobile -video
- The old model of purchasing online advertising required you to place your buys directly with a website, exchange or aggregator. RTB allows you to buy using automoted, real time algorithmic optimization across sources such as -display -mobile -video
- The old model of purchasing online advertising required you to place your buys directly with a website, exchange or aggregator. RTB allows you to buy using automoted, real time algorithmic optimization across sources such as -display -mobile -video
- The old model of purchasing online advertising required you to place your buys directly with a website, exchange or aggregator. RTB allows you to buy using automoted, real time algorithmic optimization across sources such as -display -mobile -video
- The old model of purchasing online advertising required you to place your buys directly with a website, exchange or aggregator. RTB allows you to buy using automoted, real time algorithmic optimization across sources such as -display -mobile -video
- The old model of purchasing online advertising required you to place your buys directly with a website, exchange or aggregator. RTB allows you to buy using automoted, real time algorithmic optimization across sources such as -display -mobile -video
- The old model of purchasing online advertising required you to place your buys directly with a website, exchange or aggregator. RTB allows you to buy using automoted, real time algorithmic optimization across sources such as -display -mobile -video
- Explain what real time bidding is
- Explain what real time bidding is
- Explain what real time bidding is