Rovo Verkeersvoorlichting 2.0

Rovo Verkeers voorlichting 2.0
Consumers show the way

Vincent Everts
woensdag 25 november 2009

Gedragsverandering
Online & Ofﬂine


TED.COM

$6000 voor 3 dagen
3000 aanwezigen
2 jaar van te voren uitverkocht
Op uitnodiging


Tedx Amsterdam
20 sprekers
33 Vrijwilligers
5000+ verzoeken
400 deelnemers
20 plekken life feed
Duizenden meekijkers
Flickr, Youtube, Life Feed


Who is
Vincent Everts?


InterimIC innovation acceleration
Innovation study trips:
2008: China
2009: Russia

Innovation in
health care:
2006: India
2007: USA
2008: Japan

Healthcare
innovation event
Innovation in
Government

MobiMiles 2001


Videoblogger

Talk to Me!


Gadgets in verkeer


Leuke voorbeelden


Onveiligheid 2.0


ﬁnd, collect,
publish
www.yubby.com

What are we going to talk about?

Web 1.0 Viral Marketing (PP)
time consumption travel

RSS Explained Web 2.0 Kindle
explained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Twitter Amazon Yubby Co-Creation
Multitasking
Google Streetview Online collaboration Social tools

Dell Sucks Support 2.0 Viral Marketing
Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends


Web
1.0


Broadband internet
Netherlands leading in Europe
80%
Netherlands: 74% (2007)

60%

40%

20%

CY BG EL RO
PL IE PT CZ SK IT
FR SI ES LT HU LV
DE EE AT
LU UK BE
DK SE FI
NL

2006 2007 Source: Eurostat 2007


How do we spend our time?

TV: 39% 178 min.
4%
6%
Radio: 33% 151 min. 39%
19%
Internet: 19% 86 min.

Newspaper: 6% 20 min 33%
Magazines: 4% 18 min
TV Radio
Internet Newspapers
Magazines

Time & advertisement
TV 3 hours/day/user
Advertisement !200M public + !600 commercial
advertisment/hour TV watching ! 0,06

Time online: 1,5 h pp/day
Online adds !500M/yr
Adds ! 0,07 pp/h

NewsPapers 20 min/day
!750M adv revenue
Adds ! 0,50 pp/h

Magazines18 m/day
Advertisement !700
Reclame inkomsten: ! 0,70 pp/ph


• $20 miljard sales
• 1 Billion searches/day
• Money from Adwords
• Almost nothing from
Youtube, Google earth/
map, gmail, apps etc


IMPACT ON BUSINESS
12


DELL Case


Dell notebooks


E-commerce worldwide
2008: 400 billion euro

2009: 500 miljard euro
+25%

bron: thuiswinkel.org


Social tools Productinformatie

Product info what else do people buy

what do they recommend?

Description of customers

Social tools 90% social tools
What do they buy in the end?
what else?
Tags of clients
review of the reviews
reviews of the customers

kindle
Buy books wirelessly
Download everything
wirelessly

E-ink technologie reads
the best

240.000 titels

30 hours battery &
fantastic userinterface


beta


•


WEB 2.0
• Weblogs
• Flickr
• Wiki’s
• RSS
• RSS readers
• Del.icio.us
• Youtube
• Facebooks


Web2.0 tools for
event industry


Who talks


Blogs demograﬁe

Bron: Technorati 2008

Weblogs

Everyone blogs!

Professional


7 guidelines
1. Know what you are doing
2. Avoid marketing talk
3. Keep it fresh
4. Reinforce company’s core values
5. Encourage employees to use it
6. Create blogging policies
7. Have ﬁne print

www.hvzeeland.nl

RSS Readers


Email is broken


Communication 2.0


Why call
via computer?

It’s
personal!


The phenomenon


80


“What are you doing in 140 characters”


It’s now mainstream!


tweet
deck


Social Networking


Internet goes mobile

88


Mobile internet is
where internet
was 5 years ago


New services:
location, location, location

94


Video Everywhere


35
15-02-07 ROOS - Regionale TV in 2010 35

Growth of YouTube
300 now:
13 hour of video
millions of unique visitors

added every
minute
225 march 2007
Viacom sues YouTube
for $1 miljard
october 2006
Google buys
150 july 2006 YouTube for
Daily more then $1,65 billion
april 2005 100 million
ﬁrst video
watched videos
75 and 65.000 added

0
jan 2005 june 2005 jan 2006 june 2006 jan 2007 jun


Internetvideo
is not just
YouTube!

TV vs Web viewing
Obama inauguration

35.5M TV viewers
69.8M Web viewers


With these HD devices
anyone can do it!


Easy & everywhere

• Create videos with ease
• Let customers create
videos about you

Lifestreaming

• Quick & easy -
live with 1 click
• If you have a webcam
you can stream


Blogworld
Inspiring example


Find
35+ sources
(more on the way)

Find, Collect, Publish

Friends & proﬁles


+35 video sources

& more to follow!

Collect
Drag & drop
Edit meta
data
See
previews

Find, Collect, Publish

Player page


Manage video


Publish it with
widgets


Elections 2.0

Obama Girl

+ Event =

E-Events

Marketing
2.0


Vincent Everts
www.vincente.nl
www.yubby.com
www.interimic.nl
vincent@everts.net
www.twitter.com/vincente


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