6. Volg Vincent Everts live
in zijn elektrische Leaf
- Live auto lifestats
- Live streaming video
- Live Google maps
- Twitter met bestuurder
- Twitter met de auto
- Interviews
Wednesday, May 15, 13
65. • 100k employees
• 12 people listen to conversation
• 15 people create policy
• 30.000 did SMACU Training & can listen
• 4.000 can speak on behalf of Dell on
Twitter/Facebook/Blogs
Dell social media
Wednesday, May 15, 13
103. What are we going to talk about?
Wednesday, May 15, 13
104. time consumption Web 1.0 Viral Marketing (PP) travel
RSS Explained Web 2.0 Kindle
explained Marketing 2.0Google Adwords Tudou
Google Docs Online video elections 2.0
Multitasking Twitter Amazon Yubby Co-Creation
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing
Kryptonite Lock Enterprise 2.0VMS Zoomz HD ebay
news resume VMS Google trends
What are we going to talk about?
Wednesday, May 15, 13
110. How do we spend our time?
4%
6%
19%
33%
39%
Wednesday, May 15, 13
111. TV: 39% 178 min.
Radio: 33% 151 min.
Internet: 19% 86 min.
Newspaper: 6% 20 min
Magazines: 4% 18 min
How do we spend our time?
4%
6%
19%
33%
39%
TV Radio
Internet Newspapers
Magazines
Wednesday, May 15, 13
112. • $32 billion sales
• 1 Billion searches/day
• Money from Adwords
• Almost nothing from
Youtube, Google earth/
map, gmail, apps etc
Wednesday, May 15, 13
113. Google adwords
•Easy to set-up
•Easy to budget
•Price per keyword
Also on
YouTube
Wednesday, May 15, 13
171. Social bookmarking del.icio.us
Web 2.0 startpagina Netvibes & iGoogle
Online to do lists Ta-da list & Remember the Milk
Peer production news Digg & eKudos
Photo management Flickr & Picasa
Web wordprocessing Google Docs
Online calendar Google Calendar
Project management Basecamp
Mindmapping Mindmeister
Web 2.0 software
Wednesday, May 15, 13
193. 90% social tools
Product info
Social tools
what else do people buy
what do they recommend?
Tags of clients
What do they buy in the end?
what else?
Description of customers
reviews of the customers
review of the reviews
Wednesday, May 15, 13
231. Social media
in Business
• Collaboration
• Customer care
• Product research
• Monitoring market
• Build Authority
• Events
• Product demo’s
• lead generation
• Target Marketing
• Sell
Wednesday, May 15, 13
232. Social media
in Business
• Collaboration
• Customer care
• Product research
• Monitoring market
• Build Authority
• Events
• Product demo’s
• lead generation
• Target Marketing
• Sell
Wednesday, May 15, 13
233. Social media
in Business
• Collaboration
• Customer care
• Product research
• Monitoring market
• Build Authority
• Events
• Product demo’s
• lead generation
• Target Marketing
• Sell
Wednesday, May 15, 13
234. Social media
in Business
• Collaboration
• Customer care
• Product research
• Monitoring market
• Build Authority
• Events
• Product demo’s
• lead generation
• Target Marketing
• Sell
Wednesday, May 15, 13
235. Social media
in Business
• Collaboration
• Customer care
• Product research
• Monitoring market
• Build Authority
• Events
• Product demo’s
• lead generation
• Target Marketing
• Sell
Wednesday, May 15, 13
236. Social media
in Business
• Collaboration
• Customer care
• Product research
• Monitoring market
• Build Authority
• Events
• Product demo’s
• lead generation
• Target Marketing
• Sell
Wednesday, May 15, 13
237. Social media
in Business
• Collaboration
• Customer care
• Product research
• Monitoring market
• Build Authority
• Events
• Product demo’s
• lead generation
• Target Marketing
• Sell
Wednesday, May 15, 13