1. Augmented Reality

2. Augmented Reality
Augmented +Reality = Almost close
to Reality !!
AR blends+Realityvirtual information
Augmented new = Almost close to Reality !!
onto physical reality, givingphysical
an
AR blends new virtual information onto
reality, giving an enhanced experience to the
enhanced experience to the viewer.
viewer.

3. AR – Global Usage

4. Possible Features in HT Active :
Sr.No
FEATURE
SAMPLE
1
Video/Audio
Singh Vs Kaur
2
Taj Vivanta
Images/Slideshow with Audio
3
Animation Customized Frame of
brand + Social Integration
HT Holi Bioscope,YRTL
Panasonic
4
Creative + Social Integration
Mantri Real Estate
5
3D Modeling

7. Customized Animation
You Read They Learn Campaign
• Interactive
communication
• TG: Teens (Smartphone
users)
• Cartoon Animation

8. Image Slideshow
Taj Vivanta
• Taj 100th Hotel
Launch Party
• Page 3 party Exclusive
images.

9. Video/Audio Feature
Singh Vs Kaur
• Exclusive Movie
Video Trailer Launch

10. Image + Social Integration

16. AR-Experiential
Events,Exhibitions,Real Estate
Mall
Taking the experience to next level

18. Entertainment Videos
Honey Singh’s Latest
More than
22000 Tracks
in following
categories
•Bollywood
•
•
•
•
•
•
•
Regional
Devotional
Festival
Indipop
Love/Sad
Ghazal /Qwaali
Generic
A wide range of
more than 8000
video’s in
mentioned
categories :• Bollywood
• Regional
• Devotional
Devotional
An ultimate
Collection of
Superhit Regional
Movies, which
includes
Blockbusters

19. Animated 3D Videos
DT Cinemas
• 3D animated series
of infomercials
• Videos were created
to run before the
movies plays.