iMedia Brand Summit 2012 - Linkedin

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Technologie Business

Stuart Bartram
Director Marketing Solutions
au.linkedin.com/in/stuartbartram
Sarah Vaughan
Technical Audience Group Manager,
Developer and Platform Evangelism
au.linkedin.com/in/sarahjv

Shifts in the Australian Software Developer Ecosystem
MAINSTREAM
50%+ of Developers
Writing for Phones & Portables
Battle for SoftwareBattle for Software
DevelopersDevelopers2011
Web & AppWeb & AppWeb & AppWeb & AppWeb & AppWeb & AppWeb & AppWeb & App
DeveloperDeveloperDeveloperDeveloperDeveloperDeveloperDeveloperDeveloper
PopulationPopulationPopulationPopulationPopulationPopulationPopulationPopulation
Writing for Phones & Portables
DeveloperDeveloperDeveloperDeveloper
MOTIVATIONMOTIVATIONMOTIVATIONMOTIVATION
43%43%
Low
Cost
54%54%
User
Reach
30%30%
Revenue
Potential
MindshareMindshare
85k Corporate85k Corporate85k Corporate85k Corporate
DevelopersDevelopersDevelopersDevelopers
700k+700k+700k+700k+
Enthusiasts &Enthusiasts &Enthusiasts &Enthusiasts &
GoldGoldGoldGold----seekersseekersseekersseekers
Sources: VisionMobile Developer Economics 2010 & 2012, ABS2011

Microsoft LinkedIn Community Strategy
Software Developer Engagement
Principles

Australian Software Developer Community

Starting Conversations

Building Engagement

Member Acquisition

Member Acquisition

Measuring Success

Measuring Success in Developer Engagement
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iMedia Brand Summit 2012 - Linkedin

1. Marketing Solutions ORGANIZATION NAME Marketing Solutions Building Engaged Communities

2. Stuart Bartram Director Marketing Solutions au.linkedin.com/in/stuartbartram Sarah Vaughan Technical Audience Group Manager, Developer and Platform Evangelism au.linkedin.com/in/sarahjv

3. Shifts in the Australian Software Developer Ecosystem MAINSTREAM 50%+ of Developers Writing for Phones & Portables Battle for SoftwareBattle for Software DevelopersDevelopers2011 Web & AppWeb & AppWeb & AppWeb & AppWeb & AppWeb & AppWeb & AppWeb & App DeveloperDeveloperDeveloperDeveloperDeveloperDeveloperDeveloperDeveloper PopulationPopulationPopulationPopulationPopulationPopulationPopulationPopulation Writing for Phones & Portables DeveloperDeveloperDeveloperDeveloper MOTIVATIONMOTIVATIONMOTIVATIONMOTIVATION 43%43% Low Cost 54%54% User Reach 30%30% Revenue Potential MindshareMindshare 85k Corporate85k Corporate85k Corporate85k Corporate DevelopersDevelopersDevelopersDevelopers 700k+700k+700k+700k+ Enthusiasts &Enthusiasts &Enthusiasts &Enthusiasts & GoldGoldGoldGold----seekersseekersseekersseekers Sources: VisionMobile Developer Economics 2010 & 2012, ABS2011

4. Microsoft LinkedIn Community Strategy Software Developer Engagement Principles

5. Australian Software Developer Community

6. Starting Conversations

7. Building Engagement

8. Member Acquisition

9. Member Acquisition

10. Measuring Success

11. Measuring Success in Developer Engagement • • •