1. Marketing Solutions
ORGANIZATION NAME
Marketing Solutions
Building Engaged Communities

2. Stuart Bartram
Director Marketing Solutions
au.linkedin.com/in/stuartbartram
Sarah Vaughan
Technical Audience Group Manager,
Developer and Platform Evangelism
au.linkedin.com/in/sarahjv

3. Shifts in the Australian Software Developer Ecosystem
MAINSTREAM
50%+ of Developers
Writing for Phones & Portables
Battle for SoftwareBattle for Software
DevelopersDevelopers2011
Web & AppWeb & AppWeb & AppWeb & AppWeb & AppWeb & AppWeb & AppWeb & App
DeveloperDeveloperDeveloperDeveloperDeveloperDeveloperDeveloperDeveloper
PopulationPopulationPopulationPopulationPopulationPopulationPopulationPopulation
Writing for Phones & Portables
DeveloperDeveloperDeveloperDeveloper
MOTIVATIONMOTIVATIONMOTIVATIONMOTIVATION
43%43%
Low
Cost
54%54%
User
Reach
30%30%
Revenue
Potential
MindshareMindshare
85k Corporate85k Corporate85k Corporate85k Corporate
DevelopersDevelopersDevelopersDevelopers
700k+700k+700k+700k+
Enthusiasts &Enthusiasts &Enthusiasts &Enthusiasts &
GoldGoldGoldGold----seekersseekersseekersseekers
Sources: VisionMobile Developer Economics 2010 & 2012, ABS2011

4. Microsoft LinkedIn Community Strategy
Software Developer Engagement
Principles

5. Australian Software Developer Community

6. Starting Conversations

7. Building Engagement

8. Member Acquisition

9. Member Acquisition

10. Measuring Success

11. Measuring Success in Developer Engagement
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