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Planning Phase - Strategic
• Business plan
• Audience research & profiling
• Benchmarking
• Identify value drivers
Planning Risks
• Incorrect ROI assumptions
• Target audience needs & business goals misaligned
• Competitive overlap
• Brand confusion
Launch Phase - Operational
• Design platform features & functionality
• Develop onboarding and retention plans
• Content co-planning
• Developing scalable best practices
Operational Risks
• Technology delivery failure
• Poor audience outreach response
• Content planning delays
• Insufficient user engagement resources
Growth Phase
• Develop multi-tack member journeys
• Extend operational alignment to community outcomes
• Refine governance and metrics
Ongoing Risks
• Inadequate customer support
• Audience fragmentation
• Weak community leadership
• Missing performance metrics
Milestones
Risks
Online Community Strategy Milestones & Risks

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Online Community Strategy Roadmap (Updated 2015)

  • 1. ® Planning Phase - Strategic • Business plan • Audience research & profiling • Benchmarking • Identify value drivers Planning Risks • Incorrect ROI assumptions • Target audience needs & business goals misaligned • Competitive overlap • Brand confusion Launch Phase - Operational • Design platform features & functionality • Develop onboarding and retention plans • Content co-planning • Developing scalable best practices Operational Risks • Technology delivery failure • Poor audience outreach response • Content planning delays • Insufficient user engagement resources Growth Phase • Develop multi-tack member journeys • Extend operational alignment to community outcomes • Refine governance and metrics Ongoing Risks • Inadequate customer support • Audience fragmentation • Weak community leadership • Missing performance metrics Milestones Risks Online Community Strategy Milestones & Risks