3 Models of Social Influence

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Slides in support of a Social Media Today "Best Thinkers" webinar series. The hashtag for the series is #SMTlive. I will post the link to the audio once I have it.

Business Technologie

Defining and Building Online Influence: My Klout Score Sucks and Why I Should Care Presented at Social Media Today Best Thinkers Series 9/20/2011 A Discussion with Vanessa DiMauro CEO Leader Networks @vdimauro

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3 Models Of Online Influence Peer to peer(s) Goal : Helping peers troubleshoot transactional problems, surface referrals or identify options for purchase. Sharing experiences. Methods : Content curation, Repeat presence on relevant sites, rapid growth scale and/or relevance of followers. ROI Measures: social media “crescendo effect” – amplification mentions. Professional or personal validation. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Influencer to person Goal : To solidify ones position in the market as a credible source on topics pertaining to one’s specialized subject matter. Methods : Thought leadership content creation through research, blogs and publications. Quality social media presence/following. ROI Measures: Visibility, increased credibility, Indirect or direct sales.

Key Research Findings From the 2011 New Symbiosis of Professional Networks Research study

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3 Models of Social Influence

1. Defining and Building Online Influence: My Klout Score Sucks and Why I Should Care Presented at Social Media Today Best Thinkers Series 9/20/2011 A Discussion with Vanessa DiMauro CEO Leader Networks @vdimauro

4. Key Research Findings From the 2011 New Symbiosis of Professional Networks Research study