Michael Vorel, CEO of Vastplanet.com presents on Internet Marketing and Social Media for the International Business Summit in Tampa, Florida. Covers marketing 101, internet marketing, local marketing and social media trends that a business can use.

1. Internet Marketing Workshop for Your BusinessInternational Business Summit, Tampa, Florida – March 11, 2010 Michael Vorel CEO, Vastplanet Corporation

3. Ecommerce Development

4. Internet Marketing Management

5. Affiliate Marketing, Search, Advertising, Social Media, Email, Video

6. Consulting

7. 10 Years experience in computer industry

9. Internet Marketing

11. Ask Yourself 4 Basic Questions What business are we in? Who are our customers? What do they want that we can provide? What information do they require? Resource credit : Relationship Marketing – Roger Parker Image credit : www.propeg.co.uk

12. 5 Marketing Goals Build strong bonds with customers by thanking them for their business. Find out more about your customers needs. Provide an incentive for additional purchases. Plant the seed for future business. Provide customers with tools they need to become your advocates. Image credit : askmissa.com Resource credit : Relationship Marketing – Roger Parker

13. Word of Mouth Marketing Give People a Reason to Talk About.. Be remarkable, repeatable, emotional Ask people to tell friends (talkers) No one leaves without something to share Create VIP programs (tools) Create fans Who excels at this? Ritz Carlton Maker’s Mark Apple Image credit : freshglue.com Resource credit : Word of Mouth Marketing – Andy Sernovitz

14. Let’s Go Local for a Moment My experience VIP guest club Email marketing Creating advocacy Being remarkable

15. Emails from Charley’s Steakhouse 8 emails since 12/5/09 Email incentives work

16. Valentine’s Day Offer

17. What’s the Next Step? Image credit : uk-studentfinance.org

18. Step 1 – Before Investing, Ask Who are our customers? What do they buy? Who is our competition? Why buy from us vs. them? How do we promote our products? How does our competition promote? Where do me make our money? With whom? Where do we not make money? What are we doing to attract new customers? What are we doing to keep current ones? Resource credit : Relationship Marketing – Roger Parker Image credit : curtharding.wordpress.com

19. Step 2 – Let’s Talk Numbers What is your total ad budget? How is it broken down? Traditional ads Newspaper, yellow page, magazine, radio Displays, brochures, trade shows, etc. Graphic design, printing, copy writing Web site & blog Now.. How much is spent on customer reinforcement? How.. Can you reallocate your budget to include internet marketing? Resource credit : Relationship Marketing – Roger Parker Image credit : thedigeratilife.com

20. Step 3 – Let’s Talk Resources Who handles your marketing? How much time is spent on it? Who follows up on prospects? How much time is spent prospecting? What employees might be able to help? Have you considered outsourcing? Resource credit : Relationship Marketing – Roger Parker Image credit : thebrandunion.co.za

21. Step 4 – Let’s talk Sales Do you know who your… Prospects are? Customers are? Do you keep a database of them? Are you collecting emails? Do you know sales by customer? Would your customers respond to a… Personalized email or generic one Tip: Always include a call to action! Resource credit : Effective Marketing – Peter Hingston Image credit: lpt.com.au

22. Step 5 – Let’s Talk Conversion What incentives can you use to encourage people to buy? What additional products or services can be added? Do you have time sensitive or seasonal products? What are higher margin products? How can you use the Internet to reduce overhead? What can you bundle? Can you make it easier to buy? i.e. Free parking, gift wrap, etc. Can you capture email, birthdays, other for personalized targeting? Resource credit : Relationship Marketing – Roger Parker

23. OK – Ready for All This?

25. Online sites & services are converging on local markets

26. Ability to target ads by region, age, geo-location, interest

27. Social media impact

28. Mobile changing landscape

29. Video viewing up 50%Source: Outsells Advertising Study, Dec 2009

31. Twitter (what are you doing now in 140 characters)

32. Foursquare (where are you located right now?)

33. Linkedin(online resume, business groups)

34. Google (search, paid ads, local ads, mobile ads, etc)

35. YouTube (user generated videos, business videos)

36. Mobile (apps to find places, search, texts)

37. Blogging (connect business with customers)

38. MySpace (younger, music-oriented community)

39. Flickr (photo sharing)

41. #1 Most popular site by time/month (Yahoo #2, Google #3)

42. #2 Unique visitors/month (Google #1)

43. 133M unique visitors – Jan 2010

44. 50% login daily

45. 55 min/day avg. (Note - Nielson study said 7hr/month)

46. 1.5M Local business pages

47. 100M access by mobile

48. Tips

49. Use Facebook ads

50. Facebook fan page

51. Mobile location is comingResource credit : Nielson Company study

53. 4.7M on mobile (+347%)

54. What’s happening now?

55. Individuals & Brands

57. Publish news, promotions

58. Mobile apps allow for pictures, attachments, RT (re-tweets)

60. Search Twitter - http://search.twitter.com

61. Enhance Twitter - http://tweetdeck.com

62. Update Twitter, Facebook, MySpace and LinkedIn at one time

63. Tweet relevant, informative content, help

65. Actual mobile location of user is located.

66. Display advertising to them that is relevant to location.

68. You check-in and tell your friends where you are.

69. Desktop & mobile users

71. buzz.google.com

72. Integrated into Google email

73. Desktop & mobile users

74. Advertising integratedImage credit : buzz.google.com

76. Broaden your reach to uncover new prospects.Image credit : creativeloafing.com

78. Texts used for discounts, alerts, surveys

79. Instant communication = instant response

80. Jamba Juice Marketing Post (potential marketing strategy)

81. Read: http://vastplanetblog.com/marketing-101-jamba-juice/Image credit : trumpia.com

83. Local maps

85. Avg. viewer watched 93 videos in Jan of 32.4B YouTube videos

87. Buying Guides

88. Welcome Video

89. Employee Video

90. Tip – Buy Flip CamImage credit : Dr. Leo Krawetz – Podiatrist in Tampa, Florida, Zappos.com

92. Great communication

93. Low cost

94. Reduce printing, ads, postage

95. Open 24/7

96. Free advertising in search

97. Benefits of Blog

98. Social media integrated

99. Search engines favor

100. 5 Customer Stages

101. Introduction

102. Comparison

103. Transaction

104. Reinforcement

106. Questions & Feedback

107. ComplaintsTip – addthis.com – free sharing tool Resource credit : Relationship Marketing – Roger Parker

109. Email marketing

110. Social media

111. Facebook fan page

112. Twitter

113. Foursquare

114. Google buzz

115. Mobile texting

116. Barters

117. Coupons

118. Sponsors / events

119. Google alertsImage credit : jambajuice.com

121. Who are our customers?

122. What do they want that we can provide?

124. Provide incentives

125. Plant seed for future business

127. Let’s talk numbers

128. Let’s talk resources

129. Let’s talk sales

130. Let’s talk conversions

131. Update web site

132. Google ads

133. Digital ad networks

134. Mobile texting

135. Facebook fan page

136. Facebook ads

137. Twitter / Twitter search

138. Foursquare

139. Google Buzz

140. Email newsletter