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Internet Marketing & Social Media | Michael Vorel | International Business Summit

Michael Vorel
Manager, Ecommerce & Digital Marketing at Olympus America um Olympus Corporation of the Americas
16. Mar 2010••
Internet Marketing & Social Media | Michael Vorel | International Business Summit
Internet Marketing & Social Media | Michael Vorel | International Business Summit
Internet Marketing & Social Media | Michael Vorel | International Business Summit
Internet Marketing & Social Media | Michael Vorel | International Business Summit
Internet Marketing & Social Media | Michael Vorel | International Business Summit
Internet Marketing & Social Media | Michael Vorel | International Business Summit
Internet Marketing & Social Media | Michael Vorel | International Business Summit
Internet Marketing & Social Media | Michael Vorel | International Business Summit
Internet Marketing & Social Media | Michael Vorel | International Business Summit
Internet Marketing & Social Media | Michael Vorel | International Business Summit
Internet Marketing & Social Media | Michael Vorel | International Business Summit
Internet Marketing & Social Media | Michael Vorel | International Business Summit
Internet Marketing & Social Media | Michael Vorel | International Business Summit
Internet Marketing & Social Media | Michael Vorel | International Business Summit
Internet Marketing & Social Media | Michael Vorel | International Business Summit
Internet Marketing & Social Media | Michael Vorel | International Business Summit
Internet Marketing & Social Media | Michael Vorel | International Business Summit
Internet Marketing & Social Media | Michael Vorel | International Business Summit
Internet Marketing & Social Media | Michael Vorel | International Business Summit
Internet Marketing & Social Media | Michael Vorel | International Business Summit
Internet Marketing & Social Media | Michael Vorel | International Business Summit
Internet Marketing & Social Media | Michael Vorel | International Business Summit
Internet Marketing & Social Media | Michael Vorel | International Business Summit
Internet Marketing & Social Media | Michael Vorel | International Business Summit
Internet Marketing & Social Media | Michael Vorel | International Business Summit
Internet Marketing & Social Media | Michael Vorel | International Business Summit
Internet Marketing & Social Media | Michael Vorel | International Business Summit
Internet Marketing & Social Media | Michael Vorel | International Business Summit
Internet Marketing & Social Media | Michael Vorel | International Business Summit
Internet Marketing & Social Media | Michael Vorel | International Business Summit
Internet Marketing & Social Media | Michael Vorel | International Business Summit
Internet Marketing & Social Media | Michael Vorel | International Business Summit
Internet Marketing & Social Media | Michael Vorel | International Business Summit
Internet Marketing & Social Media | Michael Vorel | International Business Summit
Internet Marketing & Social Media | Michael Vorel | International Business Summit

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Internet Marketing & Social Media | Michael Vorel | International Business Summit

16. Mar 2010••
Downloaden Sie, um offline zu lesen
Business
Technologie

Michael Vorel, CEO of Vastplanet.com presents on Internet Marketing and Social Media for the International Business Summit in Tampa, Florida. Covers marketing 101, internet marketing, local marketing and social media trends that a business can use.

Michael Vorel
Manager, Ecommerce & Digital Marketing at Olympus America um Olympus Corporation of the Americas
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Internet Marketing & Social Media | Michael Vorel | International Business Summit

  3. Ecommerce Development
  4. Internet Marketing Management
  5. Affiliate Marketing, Search, Advertising, Social Media, Email, Video
  6. Consulting
  7. 10 Years experience in computer industry
  9. Internet Marketing 
  25. Online sites & services are converging on local markets
  26. Ability to target ads by region, age, geo-location, interest
  27. Social media impact
  28. Mobile changing landscape
  31. Twitter (what are you doing now in 140 characters)
  32. Foursquare (where are you located right now?)
  33. Linkedin(online resume, business groups)
  34. Google (search, paid ads, local ads, mobile ads, etc)
  35. YouTube (user generated videos, business videos)
  36. Mobile (apps to find places, search, texts)
  37. Blogging (connect business with customers)
  38. MySpace (younger, music-oriented community)
  39. Flickr (photo sharing)
  41. #1 Most popular site by time/month (Yahoo #2, Google #3)
  42. #2 Unique visitors/month (Google #1)
  43. 133M unique visitors – Jan 2010
  44. 50% login daily
  45. 55 min/day avg. (Note - Nielson study said 7hr/month)
  46. 1.5M Local business pages
  47. 100M access by mobile
  48. Tips
  49. Use Facebook ads
  50. Facebook fan page
  53. 4.7M on mobile (+347%)
  54. What’s happening now?
  55. Individuals & Brands
  57. Publish news, promotions
  58. Mobile apps allow for pictures, attachments, RT (re-tweets)
  60. Search Twitter - http://search.twitter.com
  61. Enhance Twitter - http://tweetdeck.com
  62. Update Twitter, Facebook, MySpace and LinkedIn at one time
  63. Tweet relevant, informative content, help
  65. Actual mobile location of user is located.
  66. Display advertising to them that is relevant to location.
  68. You check-in and tell your friends where you are.
  69. Desktop & mobile users
  71. buzz.google.com
  72. Integrated into Google email
  73. Desktop & mobile users
  78. Texts used for discounts, alerts, surveys
  79. Instant communication = instant response
  80. Jamba Juice Marketing Post (potential marketing strategy)
  83. Local maps
  85. Avg. viewer watched 93 videos in Jan of 32.4B YouTube videos
  87. Buying Guides
  88. Welcome Video
  89. Employee Video
  92. Great communication
  93. Low cost
  94. Reduce printing, ads, postage
  95. Open 24/7
  96. Free advertising in search
  97. Benefits of Blog
  98. Social media integrated
  99. Search engines favor
  100. 5 Customer Stages
  101. Introduction
  102. Comparison
  103. Transaction
  104. Reinforcement
  106. Questions & Feedback
  109. Email marketing
  110. Social media
  111. Facebook fan page
  112. Twitter
  113. Foursquare
  114. Google buzz
  115. Mobile texting
  116. Barters
  117. Coupons
  118. Sponsors / events
  121. Who are our customers?
  122. What do they want that we can provide?
  124. Provide incentives
  125. Plant seed for future business
  127. Let’s talk numbers
  128. Let’s talk resources
  129. Let’s talk sales
  130. Let’s talk conversions
  131. Update web site
  132. Google ads
  133. Digital ad networks
  134. Mobile texting
  135. Facebook fan page
  136. Facebook ads
  137. Twitter / Twitter search
  138. Foursquare
  139. Google Buzz
  140. Email newsletter
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