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“we help you
SELL online”

02/01/14

1
Contemplating O
nline Presence
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KETI
MAR

iatives
G Init
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2
02/01/14

3
02/01/14

4
Research
– Web Presence
– Competitor Mapping

• Strategy

without tactics is the slowest route to victory.
Tactics without strategy is the noise before defeat. ”

– Launch Strategy
– Marketing Strategy

02/01/14

5
{brand}
A trademark design, distinctive name, or unique style characteristic of a single product or
manufacturer.

What is brand identity?

a characteristic associated with some particular organization, product, service or
individual.

BMW

02/01/14

ate driving machine”
“the ultim

6
{ To create or execute in an artistic or highly skilled manner }

reativity

echnology

02/01/14

esign

7
we

02/01/14

w ww

8
Introduction
With over 13 crore (130 million) Internet users & over 600 million mobile phone users across India, consumers today have started
using these digital channels for searching & researching about products before they make purchases.
MartJack enables businesses to build their digital stores to reach & sell to consumers across Internet, mobile and social media.
From flexible management of your online product catalog, integrated payment gateways, web-store content and promotions
management - MartJack has everything that you will need to provide a rich e-commerce experience to your customers.
With cutting edge hosting solutions on the Amazon EC2 cloud and availability on a SaaS model, MartJack is both affordable and
scalable. The platform is being used by thousands of stores around the world and is designed to help retailers on their fast-track to
success in the e-commerce business.

Key Features
Manage your digital
catalog

Promote your online
store

Manage orders easily

Enable easy
product discovery

Engage your users on
social channels

Also get leads for offline
sales

Provide rich
shopping experience

Give out discounts &
vouchers

Manage sub-stores

Manage payments &
Shipping
The complete solution with MartJack Eco-system
To meet the unique demands of Indian retailers, the multiple barriers of technology, logistics, online payment processing, customer
acquisition & effective online sales need to be addressed in a single solution.
Reasoning has developed a comprehensive multi-channel retailing solution – Martjack which enables retailers to easily establish & manage
their online stores. In close partnership with Google, HDFC Bank & Aramex, Reasoning has built an eco-system around Martjack to offer a
complete solution to retailers – The Martjack eco-system

Eco-system Partners
How will it work?

1
1

Choose a MartJack version as per your required features.
Choose from Do it by training or custom design delivery options.

2
2

Your online store is configured on MartJack by our solution
experts. Required backed integration is done by our team.

3
3

Your online store is hosted in the MartJack infrastructure. You
don’t have to worry about hosting or servers or IT maintenance.

4
4

You can manage your online store yourself. Training & help
material is provided to you.

5
5

Your online store is automatically updated with new features on
an ongoing basis as we continue to upgrade MartJack.
Why Software as a Service (SaaS)?
Traditional models
Traditional models

Software as a Service
Software as a Service

You have to pay for & manage 1.Servers & IT infrastructure - yearly
2.IT staff - monthly
3.Application development – yearly or six monthly
4.Software licenses - yearly
5.Maintenance charges - yearly
6.Your online store - ongoing
You have to pay for & manage 1.One time affordable setup fee - Once
2.Monthly application usage fee – Monthly
3.Your online store - ongoing

Usually SaaS costs half of traditional models over a 3 year period.

SaaS = Low cost | Easy to manage | No IT management
MartJack empowers thousands of Happy businesses
"I shifted from an open source e-commerce platform to MartJack. It helped me reduce my team size required for coding. Now I
require only 2 people who take care of order fulfillment and marketing. Before MartJack, I did not feel that e-commerce was so
simple. The product repository of MartJack helped me to provide rich consumer experience. The images, videos and product
description were readily available to consumers before buying cameras."
-Rushik Chande, Sunshoppe
•

Channel FROG manages and places properly the data on Product Descriptions,
Features based on industry standards, to improve communication and efficiency in
connecting with your customers/clients.

•

Channel FROG can help you with photography of products across various retail
industries including Fashion, Apparel, Accessories, Footwear, Jewellery,
Electronics, Specialty Retail, Entertainment or anything. Our Photography Offering
will help you save your business time.

•

We can assist you in updating, managing and maintaining the content on your
website on an on-going basis.

•

In the digital commerce age, we recommend that you copyright your brand, design
and style in the name of your company.
02/01/14

14
•

Harnessing the power of the Internet to drive a closer relationship with customers
should be the goal of every business.

•

Our main role is to streamline the CRM Process and suggest the most suitable
process that is relevant to your organisation.

02/01/14

15
ONLINE

G

MARKET
02/01/14

****

16
Total active internet users in India more
than 42million.
SEC A & B combined together form 70%
of the total internet population base.
Internet is accessed by 90% for the
people for checking emails, followed by
general information search, surfing,
gaming etc.
02/01/14

17
Email marketing is a great, inexpensive way to reach the
people on your list.
Make them interesting. This starts with the subject line, but
it also includes the headline, design and content.

Digital Morning, 58%

of online
consumers begin their day by
checking email, as compared to 20% who
start their day on search engines and 11% on
Facebook.

02/01/14

18
•

Online interaction has a direct impact on purchasing behavior. Once a consumer becomes
Facebook Fan, or Twitter Follower, they’re significantly more likely to purchase from that
brand.

– 17% of Facebook Fans are more likely to purchase.
– 37% of Twitter Followers are more likely to purchase.
•

Another great avenue for paid advertising is on Facebook – with dedicated Facebook

Ads. Facebook is second only to Google in terms of site visitors per day…that’s a LOT of
people that can be reached through a simple Facebook ad.

•

Over 75% of consumers use social media in some format to learn
about products and services… so unless your target market is clearly not using
social media, you can’t afford to miss out on the action.

02/01/14

19
02/01/14

20
02/01/14

21
02/01/14

22
02/01/14

23
Website
Audit

Reporting
& tweaking

•Content
Optimization

•Keyword
Ranking
reports.

• Link Building
•Code
Analysis

•Website
traffic
reports
•Link
Popularity
Reports

02/01/14

24
he b and
fforr tthe brrand..
quiick quack o
u ck quack
PPC iis q
PPC s

da,
So ..
a
ke izzes
i
is l it f
PPC rsts,
t bu
i

02/01/14

25
Google keyword search

02/01/14

26
•

Target prospects looking for your product or service and you pay only
once they click.

•

Fully control your ad budget, Easily create and edit your ads.

•

See your ads on Google within minutes of creating them

•

Google alone and its network reaches 80% of the internet audience
worldwide.

•

Maximize your ROI. Attract potential customers.
02/01/14

27
Mumbai, INDIA
www.channelFROG.com
inquiry@channelfrog.com

02/01/14

We’d love
to hear from
you now.
28

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ChannelFROG Profile

  • 1. igit D yst t al l Ca a “we help you SELL online” 02/01/14 1
  • 2. Contemplating O nline Presence up g ttin se re in lp Sto e e d h nlin e O Ne nline O 02/01/14 KETI MAR iatives G Init N 2
  • 5. Research – Web Presence – Competitor Mapping • Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. ” – Launch Strategy – Marketing Strategy 02/01/14 5
  • 6. {brand} A trademark design, distinctive name, or unique style characteristic of a single product or manufacturer. What is brand identity? a characteristic associated with some particular organization, product, service or individual. BMW 02/01/14 ate driving machine” “the ultim 6
  • 7. { To create or execute in an artistic or highly skilled manner } reativity echnology 02/01/14 esign 7
  • 9. Introduction With over 13 crore (130 million) Internet users & over 600 million mobile phone users across India, consumers today have started using these digital channels for searching & researching about products before they make purchases. MartJack enables businesses to build their digital stores to reach & sell to consumers across Internet, mobile and social media. From flexible management of your online product catalog, integrated payment gateways, web-store content and promotions management - MartJack has everything that you will need to provide a rich e-commerce experience to your customers. With cutting edge hosting solutions on the Amazon EC2 cloud and availability on a SaaS model, MartJack is both affordable and scalable. The platform is being used by thousands of stores around the world and is designed to help retailers on their fast-track to success in the e-commerce business. Key Features Manage your digital catalog Promote your online store Manage orders easily Enable easy product discovery Engage your users on social channels Also get leads for offline sales Provide rich shopping experience Give out discounts & vouchers Manage sub-stores Manage payments & Shipping
  • 10. The complete solution with MartJack Eco-system To meet the unique demands of Indian retailers, the multiple barriers of technology, logistics, online payment processing, customer acquisition & effective online sales need to be addressed in a single solution. Reasoning has developed a comprehensive multi-channel retailing solution – Martjack which enables retailers to easily establish & manage their online stores. In close partnership with Google, HDFC Bank & Aramex, Reasoning has built an eco-system around Martjack to offer a complete solution to retailers – The Martjack eco-system Eco-system Partners
  • 11. How will it work? 1 1 Choose a MartJack version as per your required features. Choose from Do it by training or custom design delivery options. 2 2 Your online store is configured on MartJack by our solution experts. Required backed integration is done by our team. 3 3 Your online store is hosted in the MartJack infrastructure. You don’t have to worry about hosting or servers or IT maintenance. 4 4 You can manage your online store yourself. Training & help material is provided to you. 5 5 Your online store is automatically updated with new features on an ongoing basis as we continue to upgrade MartJack.
  • 12. Why Software as a Service (SaaS)? Traditional models Traditional models Software as a Service Software as a Service You have to pay for & manage 1.Servers & IT infrastructure - yearly 2.IT staff - monthly 3.Application development – yearly or six monthly 4.Software licenses - yearly 5.Maintenance charges - yearly 6.Your online store - ongoing You have to pay for & manage 1.One time affordable setup fee - Once 2.Monthly application usage fee – Monthly 3.Your online store - ongoing Usually SaaS costs half of traditional models over a 3 year period. SaaS = Low cost | Easy to manage | No IT management
  • 13. MartJack empowers thousands of Happy businesses "I shifted from an open source e-commerce platform to MartJack. It helped me reduce my team size required for coding. Now I require only 2 people who take care of order fulfillment and marketing. Before MartJack, I did not feel that e-commerce was so simple. The product repository of MartJack helped me to provide rich consumer experience. The images, videos and product description were readily available to consumers before buying cameras." -Rushik Chande, Sunshoppe
  • 14. • Channel FROG manages and places properly the data on Product Descriptions, Features based on industry standards, to improve communication and efficiency in connecting with your customers/clients. • Channel FROG can help you with photography of products across various retail industries including Fashion, Apparel, Accessories, Footwear, Jewellery, Electronics, Specialty Retail, Entertainment or anything. Our Photography Offering will help you save your business time. • We can assist you in updating, managing and maintaining the content on your website on an on-going basis. • In the digital commerce age, we recommend that you copyright your brand, design and style in the name of your company. 02/01/14 14
  • 15. • Harnessing the power of the Internet to drive a closer relationship with customers should be the goal of every business. • Our main role is to streamline the CRM Process and suggest the most suitable process that is relevant to your organisation. 02/01/14 15
  • 17. Total active internet users in India more than 42million. SEC A & B combined together form 70% of the total internet population base. Internet is accessed by 90% for the people for checking emails, followed by general information search, surfing, gaming etc. 02/01/14 17
  • 18. Email marketing is a great, inexpensive way to reach the people on your list. Make them interesting. This starts with the subject line, but it also includes the headline, design and content. Digital Morning, 58% of online consumers begin their day by checking email, as compared to 20% who start their day on search engines and 11% on Facebook. 02/01/14 18
  • 19. • Online interaction has a direct impact on purchasing behavior. Once a consumer becomes Facebook Fan, or Twitter Follower, they’re significantly more likely to purchase from that brand. – 17% of Facebook Fans are more likely to purchase. – 37% of Twitter Followers are more likely to purchase. • Another great avenue for paid advertising is on Facebook – with dedicated Facebook Ads. Facebook is second only to Google in terms of site visitors per day…that’s a LOT of people that can be reached through a simple Facebook ad. • Over 75% of consumers use social media in some format to learn about products and services… so unless your target market is clearly not using social media, you can’t afford to miss out on the action. 02/01/14 19
  • 24. Website Audit Reporting & tweaking •Content Optimization •Keyword Ranking reports. • Link Building •Code Analysis •Website traffic reports •Link Popularity Reports 02/01/14 24
  • 25. he b and fforr tthe brrand.. quiick quack o u ck quack PPC iis q PPC s da, So .. a ke izzes i is l it f PPC rsts, t bu i 02/01/14 25
  • 27. • Target prospects looking for your product or service and you pay only once they click. • Fully control your ad budget, Easily create and edit your ads. • See your ads on Google within minutes of creating them • Google alone and its network reaches 80% of the internet audience worldwide. • Maximize your ROI. Attract potential customers. 02/01/14 27