The Presentation is about :
-> Smartphones, Smartphone market, iPhone, Android.
-> How Android will pose a threat to iphone. China's smartphone market, Landscape?
-> Strategies used and those can be used.
This Presentation done as a part of MBA class assessment in 2009.
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Apple and Google compete in China's growing smartphone market
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2. Prologue : Inside Apple An exemplary team develops a groundbreaking Operating System for Handheld and Smartphone Devices ...later the team gets dissolved to join other startups...
3. Andy Rubin, Joe Britt and Matt Hershenson come together to form DANGER in 2000 ...and... they INVENTED Sidekick .
32. Inside Apple An exemplary team develops a groundbreaking Operating System for Handheld and Smartphone ...later the team gets dissolved to join other startups...
33. sidekick Undeterred, Mr. Rubin’s team, which had by then named itself Danger Inc., first smartphone was a Tmobile “Sidekick”
43. CARRIERS MANUFACTURER HTC DELL LENOVA MOTOROLA LG OS SYMBIAN BLACKBERRY OS IPHONE OS LINUX WINDOWS MOBILE VERIZON AT & T T- MOBILE SPRINT NEXTEL
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47. CHINA MOBILE MARKET 700 MILLION SUBSCRIBERS RECENTLY LAUNCHED 3G BROAD BAND SPEED CONNECTIONS SMARTPHONE MARKET IS PENETRATING AT 10 % EXPECTED TO GENERATE HIGHER REVENUE B’COS OF ONLINE GAMES, MUSIC LOW ENTRY BARRIERS
48. Nokia cornered more than 69 percent of about 7.5 million smartphones shipped in China. Motorola meanwhile got 20 percent, while HTC, Samsung & Sony Ericson shared remainder of the market.
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50. CHINA MOBILE CHINA UNICOM CHINA TELECOM MAJOR PLAYERS IN CHINA MOBILE MARKET
66. G OO G LE ADVANTAGES ONLINE SEARCH & ADVERTISING COMPANY
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72. Google's new Internet shopping search product will integrate online shopping information, enabling Chinese consumers to compare products' prices. GOOGLE INTERNET SHOPPING
73. GOOGLE launching a new mobile phone advertisement service AdSense for Mobile in CHINA GOOGLE ADSENSE
74. Google AdSense will launch an e-payment service for its Chinese publishers GOOGLE e-PAYMENT SERVICES
75. Google China has confirmed with local media that the company has started to place outdoor advertisements GOOGLE OUTDOOR ADVERTISEMENT