Creativity and Lateral Thinking

2. NECESSACITY
INVENTION
is the mother of

3. OPPORTUNITY
who is the
father?

4. ICS Varma |
How and Why to be
member of

5. Experience and beyond
2000-04
Managing Sales operations in
Guntur District (AP)
MARKETING
EXECUTIVE
Managing Sales Operations for
Costal Andhra Pradesh
BUSINESS MANAGER
2004-07
2007-09
SAP Consultant for Sales and
Distribution
SAP CONSULTANT
Managing Sales and Marketing Operations
for Neurology Division, India
SALES AND
MARKETING HEAD
2009-13
2013-18
Business Delivery of Global
Projects, US, Europe, Africa and
India
BUSINESS DELIVERY
HEAD | GLOBAL
2019-2020
Customer Engagement for India
Middle East and Africa
CUSTOMER ENGAGEMENT
INDIA & MENA
Cipla
Cipla
Ace Infotech
Cipla
Cipla
Vistex

6. Global Footprints
USA
Europe
India
Handled multi-cultural
and remote teams
across US, Europe and
African Countries
Middle East, Egypt
Uganda

7. ARTISTS
DESIGNERS
MUSICIANS
FILM MAKERS
Creativity is not just for

8. We are born
Ability to imagine or invent
something new of value
CREATIVITY
ImperialSchoolofLondon:Creativethinking,ToolsandTechniques

9. We are born
CREATIVE GENIUSES
Combining, Reapplying and
Changing the existing ideas.
CREATIVITY
ImperialSchoolofLondon:Creativethinking,ToolsandTechniques

10. According to creativity experts, creativity is often thought
to exist on at least two levels; a lower and a higher level,
with each level representing a different type of creative
problem solving.
Lower level creativity is often referred to as small
"c" creativity, whereas the higher level is referred to as Big
"C" creativity.
C&C
LEVELS OF CREATIVITY
ImperialSchoolofLondon:Creativethinking,ToolsandTechniques

11. LOWER LEVEL CREATIVITY
Small "c" creativity describes the small ideas that add to
our everyday lives. This can include
• Cooking dinner
• Rearranging your cupboards
They are every day, small accomplishments, which enrich
and enhance our lives.
small C
LEVELS OF CREATIVITY
ImperialSchoolofLondon:Creativethinking,ToolsandTechniques

12. HIGHER LEVEL CREATIVITY
Big "C" creativity goes beyond the everyday problem solving,
where humankind has made giant leaps in, for Literature and
academia where evidence of grand creativity can be found.
These milestones can be embodied or represented by objects,
• The spaceship that took the first person to the moon
• A painting that provoked a new movement of thoughts and
techniques.
BIG C
LEVELS OF CREATIVITY
ImperialSchoolofLondon:Creativethinking,ToolsandTechniques

13. Creativity can also be categorized as P&H which refers
to Psychological creativity or Historical creativity.
These levels account for an idea that has occurred to an
individual for the first time, versus the first time an idea has ever
occurred in the history of the human race.
P&H
LEVELS OF CREATIVITY
ImperialSchoolofLondon:Creativethinking,ToolsandTechniques

14. Left and Right brain
Roger W. Sperry
Nobel Prize winner 1981
Logical Creative

15. 1.
2.
3.
4.
Left Brain
Analytical
Logical
Objective
Verbal

16. 1.
2.
3.
4.
Right Brain
Artistic
Empthatic
Subjective
Visual

17. Other Theories
§CONVERGENT THINKING
§DIVERGENT THINKING
§CONCRETE THINKING
§LATRAL THINKING
§CREATIVE THINKING

18. Convergent VS Divergent Thinking
Convergent and Divergent thinking are two opposite sides of a spectrum for cognitive
approaches to problem solving
https://thepeakperformancecenter.com/educational-learning/thinking/types-of-thinking-2/convergent-divergent-thinking/

19. Convergent Thinking
Convergent thinking is the type
of thinking that focuses on
coming up with the single, well-
established answer to a
problem. Convergent thinking
emphasizes speed, accuracy,
and logic
Eg: Multiple choice question in
an exam.
https://en.wikipedia.org/wiki/Convergent_thinking

20. Divergent Thinking
Divergent thinking typically
occurs in a spontaneous, free-
flowing manner, where many
creative ideas are generated
and evaluated. Multiple
possible solutions are
explored in a short amount of
time
https://en.wikipedia.org/wiki/Convergent_thinking

21. • Concrete thinking
• Concrete thinking focuses on the physical world, rather
than the abstract one. It is all about thinking of objects
or
• ideas as specific items, rather than as a theoretical
representation of a more general idea.
• Concrete thinkers like hard facts, figures and statistics.
For example, you will not get any philosophers who think
in
• concrete terms. Children think in concrete terms as it is a
very basic and literal form of understanding.
Concrete thinking focuses on the physical
world, It is all about thinking of objects or ideas as
specific items, rather than as a theoretical
representation of a more general idea. Exclusively
concrete thinking can severely inhibit a person’s ability
to learn
Concrete thinkers like hard facts, figures and
statistics. Children think in concrete terms as it
is a very basic and literal form of
understanding.
Concrete Thinking
https://www.goodtherapy.org/blog/psychpedia/concrete-thinking

22. • Concrete thinking
• Concrete thinking focuses on the physical world, rather
than the abstract one. It is all about thinking of objects
or
• ideas as specific items, rather than as a theoretical
representation of a more general idea.
• Concrete thinkers like hard facts, figures and statistics.
For example, you will not get any philosophers who think
in
• concrete terms. Children think in concrete terms as it is a
very basic and literal form of understanding.https://en.wikipedia.org/wiki/Lateral_thinking
Lateral Thinking
Lateral thinking is a manner of
solving problems using an indirect
and creative approach via reasoning
that is not immediately obvious. It
involves ideas that may not be
obtainable using only traditional step-
by-step logic

23. CREATIVETHINKINGThinking outside
the box is to think
differently,
unconventionally, or
from a new perspective.
This phrase often refers
to novel or creative
thinking. The term is
thought to derive from
management consultants
in the 1970s and 1980s
challenging their clients
to solve the "nine dots"
puzzle, whose solution
requires some latral
thinking https://en.wikipedia.org/wiki/Thinking_outside_the_box

24. 1 3
8
5
2
7
4 6
9
Connect the dots with 4 lines
EXERCISETHINKOUTOFTHEBOX
https://en.wikipedia.org/wiki/Thinking_outside_the_box

25. 1 3
8
5
2
7
4 6
9
https://en.wikipedia.org/wiki/Thinking_outside_the_box

26. Creative Thinking is not a talent,
its a skill that can be learnt.
Creativity empowers people by
adding strength to their natural
abilities. Help them to be a great
team player and a wonderful
human.
ING
CREATIVE
THINK

27. NEXT
STEPS
1 32

28. smallStart
1

29. Create
2
Environment
Internal
External

30. Be
Consistant
2

31. ways
3
new
Try
till you succeed

32. 4
Don’tGive up

33. Advantages of Creativity
MAKE WORK A
FUN PLACE
IMPROVES
EQ
POSITIVE
VIBES
IMPROVES
LEADERSHIP
TRAITS

34. §WHAT IS CREATIVITY
§DIFFERENT THEORIES OF THINKING
§LEVELS OF CREATIVITY
§CREATIVITY AND ITS ROLE
§ADVANTAGES OF BEING CREATIVE
WAHT
WE LEARNED

35. PARENTS OF INVENTION
NECESSACITY
OPPORTUNITY
NOW YOU KNOW THE

36. YOU ALL
THANK
varmaics@gmail.com
facebook.com/varmaics
twitter.com/varmaics
Instagram.com/varmaics
linkedin.com/in/icsvarma
ICS Varma | member of
Courtesy: Slide 2,3,8,9,10,11,12 – Coursera.com/ ImperialSchoolofLondon: Creative thinking, Tools and Techniques.
Slide 23,24,25-
Slide 18- Slide 19, 20-
https://en.wikipedia.org/wiki/Thinking_outside_the_box
https://thepeakperformancecenter.com/ https://en.wikipedia.org/wiki/Convergent_thinking
https://www.goodtherapy.org/blog/psychpedia/concrete-thinkingSlide 21-
Slide 26-
Gif Slide 23, 26, 35- https://giphy.com/explore/free Slide 5,6-
Slide 27,34 & Slide Template htthttp://soappresentations.com/
https://www.slideshare.net/usmcyoo/creative-thinking-4858458
https://slideshop.com/